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    Swot Analysis: Lancer Gallery

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    Amalina Amran
    Lancer Gallery has strengths in its long-standing reputation and supplier contracts. However, it faces weaknesses such as increased competition from department stores and harder to find authentic artifacts. There are opportunities to expand product lines and cater to changing consumer tastes. Threats include limited supplies due to politics, export restrictions, and copycat competitors undercutting authenticity and market share.

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    Swot Analysis: Lancer Gallery

    Uploaded by

    Amalina Amran
    1K views6 pages
    Lancer Gallery has strengths in its long-standing reputation and supplier contracts. However, it faces weaknesses such as increased competition from department stores and harder to find authentic artifacts. There are opportunities to expand product lines and cater to changing consumer tastes. Threats include limited supplies due to politics, export restrictions, and copycat competitors undercutting authenticity and market share.

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    Lancer Gallery

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    Lancer Gallery has strengths in its long-standing reputation and supplier contracts. However, it faces weaknesses such as increased competition from department stores and harder to find authentic artifacts. There are opportunities to expand product lines and cater to changing consumer tastes. Threats include limited supplies due to politics, export restrictions, and copycat competitors undercutting authenticity and market share.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    1K views6 pages

    Swot Analysis: Lancer Gallery

    Uploaded by

    Amalina Amran
    Lancer Gallery has strengths in its long-standing reputation and supplier contracts. However, it faces weaknesses such as increased competition from department stores and harder to find authentic artifacts. There are opportunities to expand product lines and cater to changing consumer tastes. Threats include limited supplies due to politics, export restrictions, and copycat competitors undercutting authenticity and market share.

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    Download as PPTX, PDF, TXT or read online from Scribd
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    SWOT Analysis Lancer Gallery

    Faradillah Fazleen Bt Abdul Rashid 2013848804 Nur Amalina Binti Amran 2013682444

    SWOT Analysis

    Strength
    Lancer developed a national reputation as one of the most respected sources of these types of artifacts

    Lancer now has long term contracts with native craftpeople in Central America, South Afrca , Africa and the southwestern US who produce these items.

    The chain was currently selling a competitors items but wished to add more exclusive product line.

    SWOT Analysis

    Weakness
    Not only must we search harder for new products, but the competition for authentic artifacts has increased tenfold.

    In recent years, several massmerchandise department store chains have begun to sell merchandise similar to that offered by Lancer.

    SWOT Analysis

    Opportunity
    The replicas have found most favor among gift buyers and individuals looking for decorative items. I personally think consumer tastes are changing from the modern and abstract to the more concrete, like our products. The problem of supply has forced Lancer to add three new buyers in the last two years. The contract presents us with an opportunity to broaden our frms position.

    SWOT Analysis

    Threat
    These South American artifacts arent always get easy to get and the political situation in Africa is limiting our supply. On top this, we must now contend with governments not allowing exportation of certain artifacts because of their national significance.

    Throughout Africa, artisans in craft centers simply churn out copies of authentic items.
    Subsequent inquiries by both Rangard and Olsen revealed that two competitors had signed purchase contracts with this outlets.

    This is plus revenue growth has slowed due to the recession.

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