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MCQ On Marketing Management

1. Marketing management involves planning, organizing, directing, and controlling activities related to the exchange of goods and services. 2. Marketing management philosophies include the production concept, product concept, and marketing concept, with companies adopting the marketing concept giving importance to customers. 3. The objective of marketing management is to capture a large market share through sales and promotion.

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Charu Modi
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8K views2 pages

MCQ On Marketing Management

1. Marketing management involves planning, organizing, directing, and controlling activities related to the exchange of goods and services. 2. Marketing management philosophies include the production concept, product concept, and marketing concept, with companies adopting the marketing concept giving importance to customers. 3. The objective of marketing management is to capture a large market share through sales and promotion.

Uploaded by

Charu Modi
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOC, PDF, TXT or read online on Scribd
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MULTIPLE CHOICE QUESTIONS MARKETING MANAGEMENT

1.________Means Planning, Organizing, Directing and Controlling the Activities Which Result In Exchange of Goods and ervices! A. Marketing Management "! Production Manage#ent C! $inance Manage#ent D! %one of &hese 2. Mar'eting Manage#ent Philoso(hies Include A! Production Conce(t "! Product Conce(t C! Mar'eting Conce(t . A!! "# T$e%e &. Co#(anies Which Ado(t Mar'eting Conce(t Gives I#(ortance &o A! Custo#ers "! Co#(etitors C. '"t$ (A) An* (') D! %one of &hese +. O)*ective Of Mar'eting Manage#ent Is+ A. Ca,t-re 'ig Market S$are. "! ales C! Production D! Pro#otion .. Which Of the $ollo,ing P- Is %ot &he Part Of Mar'eting Mix! A! Price " !Product

C. Partia!it/ D! Pro#otion 0. Which Of the $ollo,ing Is the $unction of Mar'eting A !Mar'et Planning "! Pricing of Products C! Pro#otion and elling . A!! "# T$e%e 1. Classification Of Product And ervices Can "e Done In A! Consu#er Goods "! Industrial Goods C. '"t$ (A) An* (') D! %one of these ".+ /A0I&A G1R"A%I

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