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    Strategy Lenses

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    nawalbakou
    There are three lenses through which strategy can be viewed and developed: the design lens sees strategy as deliberate positioning through analysis and planning; the experience lens views strategy as evolving from organizational culture and past strategies; the idea lens shows strategy can emerge from new ideas within or around the organization. To be successful, managers should consider all three lenses as they provide a comprehensive view of developing an effective strategy.

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    Strategy Lenses

    Uploaded by

    nawalbakou
    11K views1 page
    There are three lenses through which strategy can be viewed and developed: the design lens sees strategy as deliberate positioning through analysis and planning; the experience lens views strategy as evolving from organizational culture and past strategies; the idea lens shows strategy can emerge from new ideas within or around the organization. To be successful, managers should consider all three lenses as they provide a comprehensive view of developing an effective strategy.

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    There are three lenses through which strategy can be viewed and developed: the design lens sees strategy as deliberate positioning through analysis and planning; the experience lens views strategy as evolving from organizational culture and past strategies; the idea lens shows strategy can emerge from new ideas within or around the organization. To be successful, managers should consider all three lenses as they provide a comprehensive view of developing an effective strategy.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOC, PDF, TXT or read online from Scribd
    Download as doc, pdf, or txt
    11K views1 page

    Strategy Lenses

    Uploaded by

    nawalbakou
    There are three lenses through which strategy can be viewed and developed: the design lens sees strategy as deliberate positioning through analysis and planning; the experience lens views strategy as evolving from organizational culture and past strategies; the idea lens shows strategy can emerge from new ideas within or around the organization. To be successful, managers should consider all three lenses as they provide a comprehensive view of developing an effective strategy.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOC, PDF, TXT or read online from Scribd
    Download as doc, pdf, or txt
    of 1

    To get a whole, exhaustive view about a complex issue as strategy.

    Managers have to see it


    through “strategy lenses” which offer three ways in which strategy can be developed and
    managed within an organization. These lenses are:

    • A design lens views strategy development as the deliberate positioning of the


    organization through a logical, analytical, structured and directive processes led by top
    management through careful and objective analysis and planning which help optimise
    economic performance. Therefore, the strategy is an outcome of decisions about
    positioning and repositioning of the organization in the fast-changing environment,
    thus decisions about what the strategy should be are separate from the implementation
    of that strategy.
    • An experience lens views strategy as an outcome of individual experience and
    organizational culture, which affect future strategic decisions through the adaptation
    and amendment of past strategies to build a new efficient and healthy strategy.
    Therefore a strategy is a result of a continuous incremental change in an already
    existing strategy rather than a fundamental change. Looking through this lens help
    comprehend the issues that influence decisions in a cultural context and managing
    change.

    • An idea lens shows that strategy is not always planned from the top; however, it is
    emerging from ideas within and around the organization’s fast-changing environment.
    Looking at strategy from this perspective explains why some organizations are more
    innovative than others and gives tips about how to encourage innovation and new
    ideas in organizations.

    Finally, to form an efficient, healthy and successful strategy, managers are required to take the
    previous three lenses into consideration, as they are complementary to one another and they
    are all important to get a full clear picture of a sound strategy.

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