Marketing Technology Landscape 2014
Marketing Technology Landscape 2014
Marketing Technology Landscape 2014
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uaLabases 8lg uaLa
by Scou 8rlnker [chlefmarLec hup://chlefmarLec.com
Cloud
C8M Markeung AuLomauon / lnLegraLed Markeung Web SlLe / WCM / WLM L-commerce
user MgmL Cloud ConnecLors Als
MA8kL1lnC LxL8lLnCLS
Channel/Local MkLg
Markeung 8esource MgmL
MA8kL1lnC CL8A1lCnS
Aglle & ro[ecL MgmL
uashboards
Markeung Analyucs
8uslness lnLelllgence
ulglLal AsseL MgmL
Markeung uaLa
Sales LnablemenL
ConLenL Markeung ersonallzauon
1esung & Cpumlzauon
SLC
Markeung Apps
CusLomer Lxperlence/voC
Calls & Call CenLers
LvenLs & Weblnars
LoyalLy & Camlcauon
Soclal Medla Markeung
Communlues & 8evlews
vldeo Ads & Markeung
Lmall Markeung
ulsplay Adveruslng
Search & Soclal Ads
1ag ManagemenL
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Web uev Markeung LnvlronmenL
uaLa ManagemenL lauorms/CusLomer uaLa lauorms
Web & Moblle Analyucs
Moblle App uev
Moblle Markeung
Creauve & ueslgn