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A Project Report: Study of Consumer Buying Behaviour in Orgnized Retail Sector in Moradabad

This document is a project report on a study of consumer buying behaviour in organized retail sector in Moradabad. It includes an introduction outlining the topic of the report, objectives of the study, research methodology used including company profile and data collection methods. It then describes the analysis and interpretations of the data collected, key findings from the study, suggestions, limitations and conclusions. References and the questionnaire used in the study are included at the end. The report was submitted by Jogendra Kumar as partial fulfillment of the requirements for an MBA degree.

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Abhishek Agarwal
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53 views

A Project Report: Study of Consumer Buying Behaviour in Orgnized Retail Sector in Moradabad

This document is a project report on a study of consumer buying behaviour in organized retail sector in Moradabad. It includes an introduction outlining the topic of the report, objectives of the study, research methodology used including company profile and data collection methods. It then describes the analysis and interpretations of the data collected, key findings from the study, suggestions, limitations and conclusions. References and the questionnaire used in the study are included at the end. The report was submitted by Jogendra Kumar as partial fulfillment of the requirements for an MBA degree.

Uploaded by

Abhishek Agarwal
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOC, PDF, TXT or read online on Scribd
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A PROJECT REPORT

On
STUDY OF CONSUMER BUYING BEHAVIOUR IN ORGNIZED RETAIL SECTOR IN MORADABAD For Partial Fulfill !"t of MBA D!#r!! Cour$! S!$$io" %&'(' ) ((* Su+ itt!, To Mr .ul,!!/ Go$0a i %D!/art !"t of M# t* 1 Su+ itt!, BMr Jo#!",ra .u ar MBA ll", -!ar Roll No '2'34''(5

DISHA INSTITUTE OF SCIENCE 6 TECHNOLOGY NEHTAUR ROAD7 DHAMPUR %BIJNOR*

BONAFIDE CERTIFICATE

89o

It Ma- Co":!r"

This is certify that Mr; Jo#a",ra .u ar i$ +o"afi,! $tu,!"t of <DISHA INSTIUTUTE OF SCIENCE 6 TECHNOLOGY=7 NEHTAUR ROAD7 DHAMPUR in two year degree course of MBA., 2010 - 11

Dr; S;.; Gu/ta %Dir!:tor G!"!ral*

AC.NO8LEDGEMENT

Heartiest thanks to Mr; S;.; Gu/ta %Dir!:tor)P6D*7DIST7 D9a /ur %BIJNOR* and other faculty e !ers, li!rarian and all other staffs of y estee ed institute for their ti e to ti e

assistance.

" e#$ress

y heartfelt gratitude toward

Mr; .ul,!!/ Go$0a i %Pro>!:t Su/!r?i$or* DIST7

D9a /ur %BIJNOR* for gi%ing

e the o$$ortunity to do the &ro'ect (ork and for $ro%iding

e this learning e#$erience in this estee ed organi)ation.

*astly " would e#$ress

y sincere thanks to all res$ondents for their coo$eration. " a

e#tre ely o!liged and highly thankful all those who ha%e contri!uted to co $letion of this $ro'ect. +ogandra ,u ar MBA "- .e ester Roll NO; '25'34''(5

DECLARATION

" here!y declare that the $resent $ro'ect re$ort is regarding the <Stu,- of Co"u

!r

+u-i"# +!9a?ior i" or#a"i@!, r!tail $!:tor i" Mora,a+a,= and all the
infor ation related to the organi)ation is %alid. The $ro'ect re$ort is not co$ied fro and is true and fair. anywhere

iii

TABLE OF CONTENTS

Sr;"o;

Titl! Acknowledge ent /eclaration

Pa#! "o; ii iii 1-0 1 4 - 22 25 - 20 21 - 71 72 72 75 77 - 70 71 74 - 01

1. "ntroduction 2. O!'ecti%e of the study 2. 3o $any &rofile 5. 6esearch Methodology 7. Analysis 8 "nter$retations 0. 9indings 1. .uggestions 4. *i itations :. 3onclusion 10. Bi!liogra$hy 11. ;uestionnaire

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