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Steps in Preparing a Comprehensive Written Analysis (STRATEGY PAPER)

In preparing a comprehensive written analysis, you could follow the steps


outlined here, which correlate to the stages in the strategic management process and
the chapters in this text. Note that this is the minimum expected for your paper. In the
chapters there are guide questions you need to review. They would also serve as basis
for your paper. Also, there is no maximum page limit for your paper.

Step 1 Identify the firms existing vision, mission, objectives and strategies.

Step 2 Develop vision and mission statements for the organization.

Step 3 Identify the organizations external opportunities and threats.

Step 4 Construct a Competitive Profile Matrix (CPM)

Step 5 Analyse the 5 Forces Model of the Industry.

Step 6 Identify the organizations internal strengths and weaknesses.

Step 7 Construct the organizational structure.

Step 8 Prepare a Strengths-Weaknesses-Opportunites-Threats (SWOT)
Matrix. Give advantages and disadvantages of alternative
strategies.

Step 9 Recommend specific strategies and long-term objectives. Show
how much your recommendations will cost, Itemize these costs
clearly for each projected year. Compare your recommendations to
actual strategies by the company.

Step 10 Specify how your recommendations can be implemented and what
results you can expect. Prepare forecasted ratios and projected
financial statements. Present a timetable or agenda for action.

Step 11 Recommend specific annual objectives and policies.

Step 12 Recommend procedures for strategy review and evaluation.

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