Business Proposals
Business Proposals
Business Proposals
PROPOSALS
BY
SUDESH PK
INTRODUCTION
A Proposal is systematic, factual and persuasive
description of a course of action or set of
recommendations or suggestions that persuade
the audience to agree to writers view or accept
his/her other suggestions.
CHARACTERISTICS
It is persuasive communication.
It is written for a specific audience to meet a specific
need.
It is biased for a particular course of action.
The objective of proposal is to persuade the reader to
accept the proposed course of action.
TYPES OF PROPOSALS
1. FORMAL AND INFORMAL PROPOSAL
2. INTERNAL AND EXTERNAL PROPOSAL
3. SOLICITED AND UNSOLICITET PROPOSAL
STEPS IN WRITING PROPOSAL
STEP ONE : Prewriting
1. What is the purpose of proposal?
2. Who is the audience and what are
their needs and motivation?
3. How can you catch the readers
attention?
4. What results or outcomes would the
reader like to have?
5. What background research is
needed in writing the proposal?
STEP TWO : Writing
Cont
1. Background of the situation.
2. Description of the problem in hand.
3. Approach to the problem.
4. Methodology and research :
i. Method of gathering data.
ii. How research would be conducted.
5. Expected results :
i. Proposed outcomes.
ii. Specific action steps.
6. Time and cost requirement :
i. Budget for proposed work.
ii. Estimated time for completion
STEP THREE : Revising
Check and recheck all facts about the
clients situation.
Ensure that tone of the proposal is optimistic.
Assure the reader that you have appraised
the problem realistically.
Proofread it carefully to ensure that the
written contents are free from grammatreal
and spelling errors.