Assignments Mba Old Aug.'09
Assignments Mba Old Aug.'09
Assignments Mba Old Aug.'09
(4 credits)
Set 1
Marks 60
Subject Name : Marketing Management
Q. 1 What is brand equity and what are its determining factors? Briefly explain the major
decision areas in brand management. (10 Marks).
Q. 3 Explain what is meant by social marketing with an example. Why is the task of
social marketing more difficult than that of commercial marketing of products and
services? (10 Marks)
Q. 6 What is meant by intangibility of services? What are the implications for marketing
strategy? Give two examples ( real or imaginary) of how services may be tangibilized.
(10 Marks).
(4 credits)
Set 2
Marks 60
Subject Name : Marketing Management
Q.1 What is a Strategic Business Unit? Explain with an example. How does a firm
evaluate its business portfolio and SBUs? (10 Marks).
Q. 2 What are marketing channels? Explain why it is more beneficial to the marketer to
use marketing channels, rather than sell direct to the consumer. ( 10 Marks).
Q. 3 What are the main factors which determine the strength of the sales force? What are
the different tasks that the modern day sales force has to perform?
Q. 5 What are some of the problems associated with market research? According to you,
which is the most difficult stage in the research process and why? ( 10 Marks).