Scribd Logo
Upload

Welcome to Scribd!

  • 120 views

    3.cinthol "Alive Is Awesome"

    Uploaded by

    Hemant Tejwani
    Cinthol is one of the most recognizable soap brands in India. Through creative commercials shot in scenic locations, Cinthol positioned itself as a cool and adventurous brand. With Cinthol's amazing heritage and reach, the "alive is awesome" campaign aimed to contemporize perceptions and inspire a generation by promoting an active lifestyle rather than just selling soap. The campaign launched updated soap formulations in five variants along with a complete range of Cinthol body care products with new clean, bold, and aesthetic urban packaging.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd

    3.cinthol "Alive Is Awesome"

    Uploaded by

    Hemant Tejwani
    120 views1 page
    Cinthol is one of the most recognizable soap brands in India. Through creative commercials shot in scenic locations, Cinthol positioned itself as a cool and adventurous brand. With Cinthol's amazing heritage and reach, the "alive is awesome" campaign aimed to contemporize perceptions and inspire a generation by promoting an active lifestyle rather than just selling soap. The campaign launched updated soap formulations in five variants along with a complete range of Cinthol body care products with new clean, bold, and aesthetic urban packaging.

    Original Description:

    none

    Original Title

    3

    Copyright

    © © All Rights Reserved

    Available Formats

    DOCX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Cinthol is one of the most recognizable soap brands in India. Through creative commercials shot in scenic locations, Cinthol positioned itself as a cool and adventurous brand. With Cinthol's amazing heritage and reach, the "alive is awesome" campaign aimed to contemporize perceptions and inspire a generation by promoting an active lifestyle rather than just selling soap. The campaign launched updated soap formulations in five variants along with a complete range of Cinthol body care products with new clean, bold, and aesthetic urban packaging.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    120 views1 page

    3.cinthol "Alive Is Awesome"

    Uploaded by

    Hemant Tejwani
    Cinthol is one of the most recognizable soap brands in India. Through creative commercials shot in scenic locations, Cinthol positioned itself as a cool and adventurous brand. With Cinthol's amazing heritage and reach, the "alive is awesome" campaign aimed to contemporize perceptions and inspire a generation by promoting an active lifestyle rather than just selling soap. The campaign launched updated soap formulations in five variants along with a complete range of Cinthol body care products with new clean, bold, and aesthetic urban packaging.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 1

    3.

    cinthol alive is awesome


    Perception of the brand
    Cinthol is one of the most recognizable brands in India.The creative and
    brilliant commercials, shot at different scenic locations with young people
    singing and bathing, were aimed at positioning Cinthol as a cool and
    adventurous brand.With a brand like Cinthol that has amazing heritage, its
    important to leverage its reach and stature and create something that can
    contemporarise the thinking, and inspire a whole generation with the Alive is
    Awesome way of life rather than create mere soap ads. The campaign
    launched not just the revamped soap formulations in five different variants but
    the complete range of soaps, talc, deo spray and bodywash. The new packaging
    is clean, bold and aesthetic. Its become more urban in its look and feel.

    You might also like

    pFad - Phonifier reborn

    Pfad - The Proxy pFad of © 2024 Garber Painting. All rights reserved.

    Note: This service is not intended for secure transactions such as banking, social media, email, or purchasing. Use at your own risk. We assume no liability whatsoever for broken pages.


    Alternative Proxies:

    Alternative Proxy

    pFad Proxy

    pFad v3 Proxy

    pFad v4 Proxy