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    Macro Structures

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    MEDIA AT CHFS
    The document discusses macro organization in video game companies. It defines macro organization as how a major company is structured at a high level. It explains that synergy occurs when companies partner or work together on a product, allowing them to reach audiences and profit together. Horizontal integration means a parent company owns multiple businesses operating at the same industry level, while vertical integration means it owns businesses across different industry levels. The task is to produce an organizational diagram showing examples of synergy, horizontal integration, and vertical integration within Nintendo through its owned and partner companies.

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    Macro Structures

    Uploaded by

    MEDIA AT CHFS
    37 views8 pages
    The document discusses macro organization in video game companies. It defines macro organization as how a major company is structured at a high level. It explains that synergy occurs when companies partner or work together on a product, allowing them to reach audiences and profit together. Horizontal integration means a parent company owns multiple businesses operating at the same industry level, while vertical integration means it owns businesses across different industry levels. The task is to produce an organizational diagram showing examples of synergy, horizontal integration, and vertical integration within Nintendo through its owned and partner companies.

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    The document discusses macro organization in video game companies. It defines macro organization as how a major company is structured at a high level. It explains that synergy occurs when companies partner or work together on a product, allowing them to reach audiences and profit together. Horizontal integration means a parent company owns multiple businesses operating at the same industry level, while vertical integration means it owns businesses across different industry levels. The task is to produce an organizational diagram showing examples of synergy, horizontal integration, and vertical integration within Nintendo through its owned and partner companies.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Download as ppt, pdf, or txt
    37 views8 pages

    Macro Structures

    Uploaded by

    MEDIA AT CHFS
    The document discusses macro organization in video game companies. It defines macro organization as how a major company is structured at a high level. It explains that synergy occurs when companies partner or work together on a product, allowing them to reach audiences and profit together. Horizontal integration means a parent company owns multiple businesses operating at the same industry level, while vertical integration means it owns businesses across different industry levels. The task is to produce an organizational diagram showing examples of synergy, horizontal integration, and vertical integration within Nintendo through its owned and partner companies.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
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    You are on page 1of 8

    AUDIENCES & INSTITUTIONS

    VIDEO GAMES

    Lesson 18
    MACRO STRUCTURES
    AIMS
    • Understand what is KEY TERMS
    meant by the term
    •Macro
    macro organisation.
    Organisation
    •Synergy
    • Understand what is
    •Horizontal
    meant by the terms Integration
    synergy, horizontal
    integration and vertical •Vertical
    integration. Integration

    • Produce a macro
    organisation diagram of
    Nintendo.
    MACRO ORGANISATION
    MACRO is the opposite of the word
    micro.

    It means ‘on a very large scale’

    Macro organisation means how a


    whole major company is laid out.
    SYNERGY
    Synergy is when business deals are created between
    media institutions.

    It can occur between two or many more companies.

    It essentially means that multiple companies contribute


    to the same product.

    It allows them to reach the same audience and both


    profit.

    It can be through tie-ins (a partnership) or product


    placement (one company pays another to advertise in
    their game)

    It can also be through a co-production, where


    companies work together to produce one product.
    EXAMPLES OF SYNERGY IN
    VIDEO GAMES
    HORIZONTAL AND VERTICAL
    INTEGRATION
    Often a single parent company will own
    multiple companies in the film HORIZONTAL
    industry. The parent
    company owns
    This is divided into two types of multiple companies
    at the same stage
    CONSOLE ownership:
    CONSOLE CONSOLE of the game
    industry. A smaller
    MANUFACTURER MANUFACTURER MANUFACTURER
    company, owned
    by the parent is a
    subsidiary.
    GAMES
    DEVELOPER For example Sony owns: VERTICAL
    •SCE (Console Manufacturer) The parent
    company owns
    •16 ‘in-house’ studios worldwide
    GAMES multiple companies
    (Games Developer) across different
    PUBLISHER
    •It also has synergous relationships stages of the film
    industry.
    with over 30 other developers (Games
    Developer)
    YOUR TASK
    •Produce a macro organisation diagram for
    Nintendo.
    •You must show as many examples of
    synergy, horizontal & vertical integration
    as you can find.
    •You must research the names of all the
    companies Nintendo owns or is associated with
    and place them into your diagram.
    •Include terms such as in house developer, 1st
    + 3rd party developer.

    DUE FIRST LESSON AFTER CHRISTMAS


    SYNERGOUS
    RELATIONSHIPS

    HORIZONTAL
    NAME
    CONSOLE CONSOLE
    ROLE
    MANUFACTURER MANUFACTURER
    WHAT THEY PRODUCE

    VERTICAL
    GAMES GAMES GAMES GAMES
    DEVELOPER DEVELOPER DEVELOPER DEVELOPER

    GAMES GAMES GAMES GAMES


    PUBLISHER PUBLISHER PUBLISHER PUBLISHER

    OTHER
    COMPANIES

    YOU NEED AS MANY EXAMPLES OF


    THESE AS YOU CAN FIND!

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