Sme Conference 2014 Program Booklet

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Business Opportunities

for Medium Size Companies


in Malaysia and the United States






Opening Remarks

His Excellency Datuk Dr. Awang Adek Hussin Ambassador to
the United States
His Excellency Ambassador Awang Adek Hussin holds a Ph.D. in
Economics from the University of Pennsylvania's Wharton School of
Business. He has served as Deputy Finance Minister, Senator, Assistant
Governor of Central Bank of Malaysia, and in other notable positions.

His Excelleny Ambassador Awang will carry forward the work of Prime Minister Najib in
promoting for greater economic and business ties between Malaysia and the United States of
America.

Lunch Speech

Tan Sri Dr. (Ir) Mohamed Al Amin Abdul Majid, JP
Tan Sri Dr. (Ir) Mohamed Al Amin Bin Abdul Majid, JP qualified with a
Diploma in Technology from Oxford College of Further Education and also
holds a degree in Bachelor of Science in Civil Engineering from University of
Aston, Birmingham, United Kingdom from which he was also conferred an
Honorary Doctorate Degree Doctor of Science.

He is also the Corporate Member of Institute of Engineers (IEM), Malaysia and a Professional
Engineer (PE).


Panel 1: Trade Policies and Incentives to do Business in Malaysia and the
United States

Isham Ishak, Chief Operating Officer, SME Corp
Isham Ishak is currently the Chief Operating Officer at the Small and
Medium Enterprise Corporation or SME Corp. As the COO, he is also
involved in the implementation, coordination and monitoring of the key
performance index of the Corporation, SME development programmes and
policy development. SME Corporation is one of the nine agencies under the
Ministry of International Trade and Industry (MITI). SME Corp acts as the Central
Coordination Agency (CCA) coordinating SME related programmes of 15 Ministries and 60
agencies.
In addition to his responsibility as the COO at SME Corp, he is also the Deputy Chief
Negotiator in the TPP for Malaysia.







Ambassador Vinai Thummalapally, Executive Director,
SelectUSA
Ambassador Vinai Thummalapally serves as Executive Director of SelectUSA,
part of the International Trade Administration of the U.S. Department of
Commerce. Established by Executive Order of the President, SelectUSA
is the U.S. government-wide initiative to attract and retain business
investment in the United States. As Executive Director, Ambassador Thummalapally
manages the strategy and implementation of SelectUSA as it works to create jobs, spur
economic growth, and promote American competitiveness. He also co-chairs, with the
Director of the White House National Economic Council, the SelectUSA Interagency
Investment Working Group to coordinate existing resources across the federal government
to promote business investment and address federal regulatory barriers.

Jeyasigan Nair, Malaysia Investment Development Authority
(MIDA), Director, Chicago

Jeyasigan Nair serves as the Director of MIDA Chicago. He assists American
companies which intends to invest in the manufacturing, services,
biotechnology and, information and communication in Malaysia. Also, he
facilitates and advises investors on Malaysian government investment policies and incentives
for the States of Illinois, Indiana, Iowa, Kansas, Kentucky, Michigan, Minnesota, Missouri,
North Dakota, Ohio, South Dakota, Tennessee, Wisconsin and Nebraska.

Panel 2: Business Opportunities in District of Columbia, Maryland and
Virginia Region
Secretary Maurice Jones, Secretary of Commerce and Trade,
State of Virginia
Maurice Jones was appointed Secretary of Commerce and Trade by Governor
Terry McAuliffe in January 2014. Previously, Jones served as Deputy
Secretary for the U.S. Department of Housing and Urban Development from
April 2012 through January 2014. As the second most senior official at HUD,
Jones managed the Department's day-to-day operations, the annual
operating budget, and the agency's 8,900 employees. Prior to HUD, Jones was President of
Pilot Media, the largest print and digital organization in Hampton Roads, Virginia.

M. Jeffrey Miller, Interim Deputy Mayor for Planning and
Economic Development, District of Columbia Government
M. Jeff Miller was appointed as the District of Columbias Interim Deputy
Mayor for Planning and Economic Development, where he is responsible for
implementing Mayor Vincent C. Grays vision for jobs and economic
development. As Interim Deputy Mayor, Miller heads the Office of the Deputy
Mayor for Planning and Economic Development (DMPED), which is the Districts lead
agency in coordinating policies and initiatives with respect to affordable housing, business






attraction and retention, as well as workforce and economic development. The DMPED
portfolio includes a development pipeline worth more than $18 billion in public-private
housing, commercial office, retail, mixed-use and parks projects of all sizes interspersed
throughout the Districts neighborhoods.

Panel 3: Resources for Export Markets

Muhd Shahrulmiza Zakaria Trade Commissioner / Consul
(Trade) Malaysia External Trade Development Corporation
(MATRADE)
Mr. Zakaria is the Trade Commissioner/ Consul (Trade), based in MATRADE
New York Office since July 2012. He used to be the Trade Commissioner at
MATRADE Taipei Office, Taiwan ROC (2007-2011) and the Director of
MATRADE Northern Region Office in Penang, Malaysia (2004-2007). Mr. Zakaria served as
the Head of Electrical & Electronics (E&E), Information & Communications Technology
(ICT) Unit under Trade & Services Promotion Division at MATRADE Kuala Lumpur. He was
also involved in Trade Analysis, Planning & Strategy, e-Commerce and Trade Information
Management since he joined MATRADE in 2001.

Dennis R. Chrisbaum, Director, International Trade Finance,
Office of International Trade U.S. Small Business Administration
(SBA)
Mr. Chrisbaum serves as Director of International Trade Finance for the U.S.
Small Business Administration (SBA). In that capacity, he oversees SBAs
export loan programs and the SBA staff who deliver those programs at U.S.
Export Assistance Centers (USEAC) throughout the country. USEACs combine the
international marketing resources of the U.S. Commercial Service and the trade finance
expertise of the SBA at 19 U.S. locations. Over the past four years, Mr. Chrisbaum also has
worked closely with the inter-agency Trade Promotion Coordinating Committees Small
Business Working Group in drafting recommendations to expand small business exports
under the Presidents National Export Initiative.
Justin J. Andrews, Investment Officer, Small & Medium
Enterprise Finance, Overseas Private Investment Corporation
Mr. Justin Andrews is an Investment Officer at the Overseas Private
Investment Corporation (OPIC) Small & Medium Enterprise (SME) Finance
division in Washington, D.C. In this role, Mr. Andrews is responsible for
evaluating loan applications and for underwriting new development finance
projects specifically in the affordable housing and healthcare sectors. Prior to OPIC, Mr.
Andrews was a Presidential Management Fellow at the US Export-Import Bank. Before
entering government service, Mr. Andrews managed humanitarian projects in Africa and
Southeast Asia for Doctors Without Borders, and was an Investment Analyst at the boutique
hotel and real-estate group, Orient-Express, in New York.







Michael Jackson, Director of City/State Partners and Small
Business Training at the Export-Import Bank of the United States
(Ex-Im Bank)
Mr. Michael K. Jackson currently serves as the Director of City/State Partners
and Small Business Training at the Export-Import Bank of the United States
(Ex-Im Bank), an independent agency of the federal government. In this role,
he creates and manages strategic marketing partnerships with local, state, and regional
economic development organizations. He also facilitates product and marketing driven
training sessions and workshops on behalf of the agencys Small Business Group. In addition
to his role at Ex-Im Bank, Mr. Jackson is also an adjunct faculty member at Montgomery
College where he instructs a course on how small businesses can go global. He is a frequent
speaker at international trade seminars and conferences throughout the country.


Panel 4: Sustainable Business Environment for SMEs

Ms. Georgette Godwin, President & CEO, Montgomery County
Chamber of Commerce (MCCC)
Georgette "Gigi" Godwin has served as the President and CEO of the
Montgomery County Chamber of Commerce (MCCC) since 2007. The
Chamber is a business membership and advocacy organization with 500
members, 60 Board of Directors and 22 Advisory Board members. In 2014,
The Washington Business Journal ranked the Chamber #3 out of the Top 25
Business Organizations in the Washington, DC area. The Chambers mission is to help
members grow and to advocate for a vibrant regional economy. Gigis background includes
Federal government, non-profit, business & local community experience.
Andrew Yu, Business Development Manager for Fairfax County
Economic Development Authority (FCEDA)
Andrew Yu is a Business Development Manager for Fairfax County Economic
Development Authority (FCEDA) responsible for managing all the marketing
efforts in Asia. Prior to joining the FCEDA, he was a product marketing
manager at Freescale Semiconductor (a Motorola company) where his team
developed the 3G and 4g (LTE) mobile handsets. Mr. Yu also spent 7 years at a start-up
software development company where he managed corporate marketing activities and served
as the acting country manager in Korea and Asia regional business development
manager. Mr. Yu received his BS in International Business at Illinois State University, and
MBA in Marketing and Finance from Case Western Reserve University in Cleveland,
Ohio. He lives in Clifton, VA with his wife and two kids.








Steven Hargan, Interim Business Development Officer, Loudoun
County Economic Development (LCED)
Having joined Loudoun's Department of Economic Development six years
ago, Steve Hargan is the department's interim business development officer.
In addition to heading up the department's business development team, he
focusses on the county's Federal Government Contractor and Aerospace
(FGC/Aero) cluster. Steve's background includes over twenty years of experience in the
aerospace and defense industry where he held positions in design and systems integration
engineering, program management, business development, strategic planning, and program
management. His background also includes several years of international business
development experience covering Europe, Southeast Asia and the Middle East. Steve earned
a Bachelor of Science degree in engineering from the United States Military Academy (1974),
held a Regular Army commission, Armor Branch, and subsequently served for over five years
in the United States Army.


Topical Discussion
Zef Zan, President & Founder, Entrepreneur That SOAR!
New Media Marketing for Small to Medium Sized Business

Entrepreneur, Web TV Host, High Tech, High Touch Marketing Strategist,
Inspirational Speaker, President & Founder of Entrepreneurs That SOAR!

As a High Tech, High Touch Marketing Strategist, Zef helps get your business
get noticed. She helps you harness and leverage the power of web tv, video, and
social media to build your brand and increase your reach. Zef has an amazing grasp on
keeping it personal, building relationship, and marketing in a highly competitive arena. She
is also the creator and producer of two web tv shows, Creative Chat Cafe Talk Show
Hangout and Zefs Zest TV. Creative Chat Cafe is the talk show hangout that helps you get
guidance, inspiration, and results in the Marketing, Business Development, and Leadership
categories. Zefs Zest TV on the other hand showcases Zefs interviews with small businesses,
social entrepreneurs, thought leaders, and visionaries who are making a difference in this
world through their business and/or the work that they do. ZZTV focuses on the energy and
passion of their stories and journeys.

Paul Fauser, Managing Partner, Calaburn, LLC
Government Contracting

Paul Fauser is an Entrepreneur, Senior Executive and seasoned Government
Contractor, he is the Managing Partner for Calaburn LLC (Calaburn) a federal
subsidiary of Corporate Results Inc. (CRI) and the Sr. Vice President and
Principal of Corporate Results Inc. along with being a Principal of
Automation Technologies Inc (ATI) . Mr. Fauser serves on the Tower Club
Advisory Board of Governors along with several other advisory boards of small businesses
working within the federal contracting arena. He is a mentor to several entrepreneurs, young
executives, and college and law students.






Mr. Fauser provides leadership and development of Calaburn LLC. Calaburn is a small
business providing professional consulting and support services to Federal Clients. Their
core operational groups are: Program Management, Acquisition and Financial Management
Support Services, Information Technology Support, and Business Management Consulting
Services.

Hari Chandra, Chief Executive Officer, Full Circle
Technologies, LLC
Experience of Doing Business in the United States

Hari Chandra is President and CEO of Full Circle Technologies, a company
that produces a sustainable polymer modifier for asphalt pavements from
scrap tires with 4 US patents and product approvals from the State of
Floridas Department of Transportation. The company has secured its first round of funding
and currently expanding manufacturing base in Cleveland, Ohio.

Prior to Full Circle, Mr. Chandra was CEO of Quantum Polymer and Technical/ Market
Consultant for Goodyear/ Titan Tire Corporations construction, mining and farm tire
division. He was actively involved in new projects, sustainability programs, compound
designs, process controls and international sales.

Mr. Chandra is part of the Jumpstart Business Mentoring Program, The Magnet Business
Incubator Program and a member of the Southeast Asphalt User Producer Group






SME CONFERENCE 2014
Program
Wednesday, October 15, 2014

09:15 to 09:30 AM Opening Remarks
His Excellency Ambassador Datuk Dr. Awang Adek
Hussin

09:35 to 10:30 AM Trade Policies and Incentives to do Business in Malaysia
and the United States.
Mr. Isham Ishak, Chief Operating Officer, SME
Corporation
Ambassador Vinai K. Thummalapally, Executive
Director, SelectUSA, U.S. Department of Commerce
Mr. Jeyasigan Nair, Director, Malaysia Investment
Development Authority (MIDA)

10:35 to 11:00 AM Experience of Doing Business in the United States
Mr. Hari Chandra, Chief Executive Officer, Full Circle
Technologies, LLC

11:00 to 11:15 AM Coffee Break

11:15 AM to 12:10 PM Business Opportunities in the District of Columbia,
Maryland and Virginia
Secretary Maurice Jones, Office of the Secretary of
Commerce and Trade, Virginia
Mr. M. Jeffrey Miller, Interim Deputy Mayor for
Planning and Economic Development, District of
Columbia Government

12:10 to 01:00 PM Lunch
Speech by Tan Sri Ir. (Dr) Mohamed Al Amin Abdul
Majid, Chairman SME Corp

01:00 to 01:55 PM Resources for Export Markets
Mr. Shahrulmiza Zakaria, Trade
Commissioner/Counsel, Malaysia External Trade
Development Corporation (MATRADE)
Mr. Michael Jackson, Director of City/State Partners
and Small Business Training, U.S. EXIM Bank






Mr. Justin Andrews, Investment Officer, Small &
Medium Enterprise Finance, Overseas Private
Investment Corporation (OPIC)
Mr. Dennis R. Chrisbaum, Director, International
Trade Finance, Office of International Trade, U.S.
Small Business Administration (SBA)

02:00 to 02:25 PM New Media Marketing for Small to Medium Sized Business
Ms. Zef Zan, President & Founder, Entrepreneur That
SOAR!

02:30 to 02:45 PM Coffee Break

02:45 to 03:40 PM Sustainable Business Enviroment for SMEs
Ms. Georgette Godwin, President & CEO,
Montgomery County Chamber of Commerce
Mr. Andrew Yu, Business Development Manager,
Fairfax Economic Development Authority
Mr. Steven Hargan, Interim Business Development
Officer, Loudoun County Economic Development
Board

03:40 to 03:55 PM Closing Remarks
Ambassador Vinai K. Thummalapally, Executive
Director, SelectUSA, U.S. Department of Commerce

04:00 to 05:00 PM Networking Reception


Business Matchmaking Meetings

B2B Meeting
Market Expansion Export and Import Opportunities
Technology Sharing/Licensing
Distributorship Partnering
Research and Development

















IT IS ALL ABOUT
KNOWLEDGE CAPITAL

Come to Malaysia not just
because of our reasonably priced
labor. But, also our technology
and development Our
Knowledge Capital. Tan Sri
Dato Sri Dr. Jamaluddin Jarjis


Board of Advisors
Tan Sri Dato Sri Dr.
Jamaluddin Jarjis
Greetings from Chairman
Partnering with commercial enterprises operating in Malaysia
and United States of America to advance bilateral economic and
commercial interest
The bilateral trade relationships between Malaysia and the United
States of America have existed ever since Malaysia gained its
independence in 1957. The testament of this long lasting
relationship is the ever expanding cooperation between the two
nations in creating a greater economic opportunities. The United
States of America is one of Malaysias significant trading partners
and source of foreign direct investments.
It is with great pleasure to invite you in the SME Conference 2014
themed Business Opportunities for Medium Size Companies in
Malaysia and the United States hosted at the at the Embassy of
Malaysia in Washington D.C. on October 15, 2014.
I truly believe this premier Conference will provide you with
valuable industry information in doing business in the Malaysia
and the United States. Since the inception, the Chamber has
undertaken significant initiatives to promote bilateral business.
Our nations have a long history of robust trade. In 2013, Malaysia
was 20th largest goods trading partner with United States. The
Goods exported totaled $13.0 billion and whereas, imports totaled
$27.3 billion.
The U.S. goods imports from Malaysia totaled $27.3 billion in 2013,
a 5.2% increase ($1.4 billion) from 2012, and up 7.3% from
2003. Whereas, U.S. imports from Malaysia account for 1.2% of
overall U.S. imports in 2013. The five largest import categories in
2013 were: Electrical Machinery ($14.8 billion), Machinery ($4.0
billion), Optic and Medical Instruments ($1.7 billion), Rubber ($1.4
billion), and Fats and Oils (palm oil) ($1.1 billion). Both Malaysia
and the United States are parties to the ongoing negotiations to
create a new trade agreement known as the Trans-Pacific
Partnership (TPP). We are foreseeing healthy trade growth in the
future.
We are committed to the prosperity of our nations and, on behalf
of Chamber members, will continue to advocate Fluid bilateral
exchange between Malaysia and the United States in promoting
small and medium-size enterprises to achieve their fullest
potential in the expansion of our economic and business
collaboration. We look forward to continuous engagement and
increased market expansion.
Hafiz Lockman, Chairman












































Services
Business 2 Business Connectivity
Business Advisory
Executive Enrichment

Board Members
Hafiz Lockman, Chairman
Taufiq Hussein
Roy Michael, CPA, CGMA

Executive Team
Roy Michael, CPA, CGMA
Executive Director
George Wong, Director of
Marketing (East Coast)
Khairul Esyani, Director of
Operations
Raju Pillai, Director of Human
Capital
Chandra Pillai, Director of
Marketing (Midwest)
Azra Azman, Technical
Advisor
Dzarif Wan Zulkiflee,
Communications Executive
Malaysia U.S. Chamber of Commerce created to promote
bilateral trade between Malaysia and United States of America.
In line with this vision, Malaysia-U.S. Chamber of Commerce is
the brain-child of Dato' Sri Dr. Jamaludin Jarjis, iterated that
the time has come for Malaysian businesses to get together as a
group to assert their interests in the United States of America in
view of the growing trade and investments between the countries.
In Najibs Answers, it was mentioned that the PM regularly call
upon trade organization and chambers objective is to help
Malaysian companies to explore business opportunities and
expand their businesses in the U.S.
With the TPP agreement in discussion, it is hoped that Malaysia
U.S. Chamber of Commerce will serve as a mechanism to assist
companies to explore the U.S market for export purposes upon
the enactment of the Trans Pacific Partnership. There is a great
need for Malaysia U.S. Chamber of Commerce to take the lead in
providing services catered to:
1. Business 2 Business Connectivity
2. Business Advisory - A platform for U.S. businesses to expand
their operations in Malaysia. Explore business incentives
promoted by Government of Malaysia
3. Executive Enrichment



MALAYSIA U.S. CHAMBER OF COMMERCE










Business 2 Business
Connectivity
Personalized Business Matching: Facilitate one-to-one
meeting with potential buyers and sellers. The personalized
business matching will be augmented with customized market
research reports.

Business Partner Search: This arrangement features to seek
business partners in the United States of America. We will utilize
industry best practices and due diligence methodology, and
market research tool in making the right business matching.

Business Matching Database: This is an online business-
partnering database of small to medium size enterprises
operating in the Malaysia and the United States of America.
Through this database, enterprises may market or seek
business partners either in Malaysia or in the United States of
America.

Trade Mission: The trade mission is designed to establish
strategic connections, promote Malaysian and American
products, services and intellectual properties, and explore
opportunities for new ventures. This service includes targeted
research and contacting potential business partners, planning
trips and scheduling activities.




The Business 2 Business
Connectivity entails in identifying
suitable matching of business to
business either in Malaysia or
United States of America.

MYUSCHAM is the one-stop-center
providing the preliminary
assessments in identifying business
2 business, products, services, or
intellectual properties for
acquisition or deployment in either
Malaysia or United States of
America.

We are cognizant of the high cost to
research, establishing operations
abroad and different regulatory
framework in expanding business
operation.

With our established presence in
the United States of America and
Malaysia, we are in a superior
position to navigate through the
various regulatory frameworks,
understanding of cultural nuances
and business terrains.














Incubation: The key to companys success in expanding its
services or products abroad is in developing its local presence in
the host country. Usually, the cost to establish and maintain local
office in the host country is a huge undertaking with financial
risks. The costs of establishing a company's place of business can
add up quickly. The incubation service provides local presence
with economic priced offices, amenities, networking
infrastructures and marketing services.

Professional Services: When commencing a business in the
United States, one must select a form of business structure,
comprehend federal, state and local government regulatory
frameworks, accounting and taxation reporting and immigration
laws. MYUSCHAM professional services practice is tailored to
meet each of member's needs in meeting the local expectations
and the expansion of domestic operations.

Market Intelligence: MYUSCHAM preserves business
interests of its members while facilitating productive
relationships with a wide array of networks of institutions. These
include professional and trade associations, business leaders
associations, and chambers of commerce. MYUSCHAM can also
guide members toward work with federal, states and local
government agencies.

Communication: MYUSCHAM thrives to create unique
connection opportunities to its members. In creating a
business friendly ecology, MYUSCHAM magnify business goals
through publications and conventions.





The Business Advisory entails in
providing professional services in
establishing business operations
either in Malaysia or United States
of America.

MYUSCHAM is one-stop business
center for Malaysian
corporations or entrepreneurs to
set up business operations in either
in Malaysia or the United States of
America.

MYUSCHAM will customize each
advisory solution according to the
corporations or entrepreneurs
needs and objectives.

One of MYUSCHAM objectives is
to better align to members
expectations. MYUSCHAM believe
our strength imbued from the
existing relationship with local
business partners.

MYUSCHAM working team
members are bi-lingual and as
such, we minimize communication
gap.





Business Advisory










Corporate Internship: Assist in the placement of
Malaysian students or trainees for an internship program with an
American organization as well as assisting American or
International students or young trainees with a Malaysian
organization.
Recruiting Services: Recruit potential interns and
employees. This includes both Malaysian students and
American/International students.
Executive Exchange Program: Placement executives from
two similar companies or industries in Malaysia and the U.S
respectively. The objective is to enable the participants to get
working exposure of another corporate culture and provide a
global mindset.
Professional Development Workshops: Seminars and
workshops for students and entrepreneurs to meet with
corporate leaders to develop organizational leadership and soft
skills. The seminars and workshops will cover topics related to
economic, politics, cultural programs, and current issues that are
affecting the students and professionals industries.






The Executive Enrichment
Program was created to meet the
urgent need for highly skilled
human capital in Malaysia. The
effect of brain drain in Malaysia is
impacting the robust economic
growth of Malaysia.

MYUSCHAM is in a superior
position to engage with Malaysian
professional, non-professionals,
and students residing in the United
States of America and craft human
capital and talent management
initiatives to capture these talents.

We believe our initiative to include
American professionals and
students would enhance the
bilateral relationship and mitigate
the human capital and workforce
development.






Executive Enrichment
Telecom Malaysia
Networking Reception Sponsor
th
1501 18 St, NW, Washington D.C. 20036
www.myuscham.org | sme2014@myuscham.org

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