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    GQ Magazine Report

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    api-236862139

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    GQ Magazine Report

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    gq magazine report

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    51 views2 pages

    GQ Magazine Report

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    © All Rights Reserved
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    GQ Magazine Report

    Unit 6: Lo2

    GQ magazine is a male style magazine that came into production in
    1957. GQ a continuation of Apparel arts magazine that began in 1931.
    Apparel arts had a very limited print run as it was really aimed at
    fashion industry insiders for them to give advice to their customers.
    The popularity from the retail customer made apparel arts fade out and
    Gentlemens Quarterly was introduced. This continued until 1967 until it was
    rebranded and the rate of publication was changed from quarterly to
    monthly.
    For Unit 6 LO2 we have asked to research into a magazine of our choice. My
    group of three decided that we would do GQ magazine as it is very popular
    magazine globally. For our first task we split off separately and researched
    different eras of GQ magazine to find out how much it has changed over the
    years and how it had changed to suit its target audience. For our
    PowerPoint, I analysed the magazines from the 50s 60s and 70s. What I
    found in the theses eras is that the layout has
    dramatically changed, front covers are very basic and not filled with cover
    lines to tell you what was inside the magazine which is very different to what
    it is like now. I those eras, you can see that GQs target audience is for
    slightly older males then nowadays because of the front covers showing
    older men on the front cover. Also in the earlier years they showed less
    celebrities on the front cover and used more models.
    After we had completed our Presentation, our next task was to create
    a questionnaire including both qualitative and quantitative questions
    based on the magazine itself. We also provided two front covers and
    two content pages within the questionnaire so the people answering
    the questionnaire dont have to think what it looks like off the top of
    their heads. The quantitative questions we asked provides us with
    information like target audience and the social group that the readers
    fit into. From our questionnaire we found that the target
    audience is 18-35 year olds from a middle class
    background. We found that GQ is also an aspiring
    magazine as the magazine include adverts for products
    and houses that are very premium and expensive,
    although people may not be able to afford it, they can
    always give themselves inspiration so they can one day be
    able to afford those things.
    The qualitative question provides us psychographics, likes
    and dislikes and beliefs. For one of our questions
    0
    0.5
    1
    1.5
    20-35 20-30 18-25 16-35
    Target audience
    regarding the outline of the content, all of the people that we asked said that the layout is
    very simple yet attention grabbing and also included interesting and real world stories, also
    they said that the front covers are very eye
    catching and appealing and different and
    better than the older issues, this is one of the
    main reasons why they would buy the
    magazine.












    0 1 2 3 4
    A
    B
    C1
    C2
    D
    E
    Social group
    Series 1

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