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    Ontents Able Of: The Plan Style Guide Logo Label Design Photography Ad 0

    Uploaded by

    Rebekah Hampton
    The document provides information for redesigning the branding and packaging for DaVinci olive oil. It includes sections on the logo, label design, photography, and sample ad. The plan is to modernize the branding to better reflect the high quality of the product and target both men and women ages 25-65. The redesign will feature a smaller, simpler logo and darker color palette with hints of color. The label design shown is transparent to showcase the oil inside and includes information on the product and company. Before and after photos demonstrate improving the product photography.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd

    Ontents Able Of: The Plan Style Guide Logo Label Design Photography Ad 0

    Uploaded by

    Rebekah Hampton
    14 views8 pages
    The document provides information for redesigning the branding and packaging for DaVinci olive oil. It includes sections on the logo, label design, photography, and sample ad. The plan is to modernize the branding to better reflect the high quality of the product and target both men and women ages 25-65. The redesign will feature a smaller, simpler logo and darker color palette with hints of color. The label design shown is transparent to showcase the oil inside and includes information on the product and company. Before and after photos demonstrate improving the product photography.

    Original Title

    Book

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    The document provides information for redesigning the branding and packaging for DaVinci olive oil. It includes sections on the logo, label design, photography, and sample ad. The plan is to modernize the branding to better reflect the high quality of the product and target both men and women ages 25-65. The redesign will feature a smaller, simpler logo and darker color palette with hints of color. The label design shown is transparent to showcase the oil inside and includes information on the product and company. Before and after photos demonstrate improving the product photography.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    14 views8 pages

    Ontents Able Of: The Plan Style Guide Logo Label Design Photography Ad 0

    Uploaded by

    Rebekah Hampton
    The document provides information for redesigning the branding and packaging for DaVinci olive oil. It includes sections on the logo, label design, photography, and sample ad. The plan is to modernize the branding to better reflect the high quality of the product and target both men and women ages 25-65. The redesign will feature a smaller, simpler logo and darker color palette with hints of color. The label design shown is transparent to showcase the oil inside and includes information on the product and company. Before and after photos demonstrate improving the product photography.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 8

    Table of

    Contents

    Page

    The Plan

    2
    3

    Logo

    Label Design

    Photography

    Ad

    Style Guide

    Page 0

    Plan

    DaVinci was started as a small company in 1971. They sell


    products nationally and internationally. They are a family
    business who use the best and freshest ingredients to
    produce quality products at economical prices.
    When I think of Olive oil, I think of Italy, or of pretty bottles
    with a nice tan liquid. Whatever the image that comes to
    mind is, its usually classy, and makes me think quality.
    Thats why I want to redesign the DaVinci olive oil. It is
    a high quality brand of olive oil, but their current product
    design doesnt reflect that.
    This is a great product for mothers, fathers and anyone
    who likes to cook quality, classy food. The target group
    would be those with a higher income, mainly woman ages
    25-65, but also men who enjoy cooking.

    In order to target both men and women I will make the


    design as classy as possible, nothing too fancy, but nice
    enough to show its a quality brand. I plan on using fewer
    bright colors and more shades like black to go against
    the light background of the olive oil. I will use a little bit of
    color to make it stand out.

    Page 1

    Style Guide
    Title font

    Black Jack Regular

    size:66

    Regular
    Text copy font Lao MN
    :
    size: 12 pt

    Color scheme

    R: 48
    G: 62
    B: 41

    R: 0
    G: 0
    B: 0

    R: 85
    G: 37
    B: 33

    Page 2

    Logo
    Original

    TM

    The logo was nice, but for the


    new design different colors
    were needed.

    Here are some different ideas.

    TM

    TM

    Page 3

    The logo on the new design will be


    much smaller than the original, this
    is so people will be able to see it,
    but it wont be the focus point. Some
    placement ideas are the bottom
    middle, or right hand corner. At the
    bottom its still easy to see, but its
    not taking away from what the actual
    product is.

    Label Design
    100% Pure
    DaVinci
    Pure Olive
    Oil is a
    classic all
    purpose
    olive oil
    perfect for
    use in salad
    dressings
    and pasta
    sauces.

    DaVincis
    delicate flavor
    results from
    blending only
    the finest oils.

    Mild Flavor
    for sauces and pasta

    Recipes & More at


    www.DaVinciPasta.com

    TM

    8.5FL. OZ. (250ML)

    This product may


    turn cloudy at 45 F.
    Store capped in a
    cool, dark place.

    Here is the label design; it will be a


    transparent label to show off the oil
    on the inside.
    Distributed by: World finer foods, INC.
    Bloomfield, NJ 07003 USA, Worldfiner.com

    Packed in Italy

    Product contains select high quality


    Olive Oils from the countries below

    Italy, Spain, Tunisia, Turkey

    Page 4

    Product
    Photography

    Before

    Page 5

    After

    kitchen
    e for all your favorit
    e me
    choic
    your
    y
    n
    i
    h
    t
    t
    l
    h
    a
    ls, a taste of Italy rig
    ea
    nt go wrong w
    Ah
    a great price
    ith D
    you ca
    y for
    iVinc
    Qualit

    i Olive Oil

    Page
    Page 6

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