m100 Resume Portfolio Assignment

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Beth

Johnson

Objective:
Highly motivated student pursuing a position in marketing or human resources in which I can apply my knowledge derived
from current classes and positions. `

Education:
B.S in Business Administration Marketing and Human Resources
North Carolina State University Raleigh, NC
Deans List: Fall 2012, Fall 2013, Spring 2014, Fall 2014
Cumulative GPA: 3.436

Expected Graduation - 5/2015

Marketing Experience:

POOLE College of Management Student Ambassador


3/2013 - Present
Devoted to coordinating events for current and potential incoming students. Promoting the College of Management to
future business students and their parents by developing events and giving campus tours.
Planned, coordinated, and conducted the Spring 2014 Deans List Reception, attended by 300+ invitees, the highest
turnout in the events history.
Worked with 30 ambassadors to help coordinate their events.
Red Bull Wings Team Member Red Bull North America Morrisville, NC
1/2014 - Present
Serve as a product and brand expert by sharing the product one-on-one with individuals in various environments such as
gyms, office buildings, and college campuses throughout Eastern North Carolina to spread brand awareness.
Adapt information about product benefits to each individuals needs.
Marketing Intern Speedpro Imaging Morrisville, NC
5/2014 - 8/2014
Managed lead generation and data collection, which increased sales by 10% within the first month.
Increased brand awareness through CRM systems, cold calling, and on---site visits.
Developed graphic design skills as well as expertise in Photoshop, Microsoft Office, and Adobe Illustrator.
Sales and Marketing Intern - Valentine Commons Capstone Industries, Raleigh, N 9/2011 - 6/2012
Created social marketing campaigns to advertise and promote apartments to students with a team of 6 other interns
using tactics such as email blasts and guerilla marketing.
Developed a Facebook page and built traffic on the site by creating contests for students and organizations on campus.
Received 300+ likes on each post for individual contests.
Recognized as the top-leasing agent in the building within the first month.

Work Experience:
Server Flying Biscuit Caf, Raleigh, NC 8/2013 - 1/2014
Developed the ability to work with people from various backgrounds, multitask, manage money, track orders, and enter
comprehensive orders into a computer.

Accomplishments:

Member of the University Scholars Program


Member of the American Marketing Association
Member of The Society for Human Resource Management
Manager of the NCSU Mens Lacrosse Team
Completion of the Emerging Leaders Program through CSLEPS

Volunteer Experience:

Food Collector and Distributor Interfaith Food Shuttle, Raleigh, NC 8/2013 - 12/2013

Skills and Expertise:

Exceptional experience with Social Media: LinkedIn, Facebook, Pinterest, Twitter, Instagram
Excellence in interpersonal communication skills and adaptability
Critical thinker, decision maker, and problem solver
Mastery of Microsoft Office Programs Excel, Word, PowerPoint, Outlook

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