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    Laura Lora Resume 2015

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    Laura Patricia Lora is a dedicated young professional with diverse experiences in marketing. She is pursuing a Bachelor's degree in marketing from Pace University and has held internships at several media companies including Viacom, NBCUniversal, and Zazoom Media Group. Lora aims to succeed in the media industry utilizing her bilingual skills, leadership experience, and passion for marketing.

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    Laura Lora Resume 2015

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    108 views1 page
    Laura Patricia Lora is a dedicated young professional with diverse experiences in marketing. She is pursuing a Bachelor's degree in marketing from Pace University and has held internships at several media companies including Viacom, NBCUniversal, and Zazoom Media Group. Lora aims to succeed in the media industry utilizing her bilingual skills, leadership experience, and passion for marketing.

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    Laura Patricia Lora is a dedicated young professional with diverse experiences in marketing. She is pursuing a Bachelor's degree in marketing from Pace University and has held internships at several media companies including Viacom, NBCUniversal, and Zazoom Media Group. Lora aims to succeed in the media industry utilizing her bilingual skills, leadership experience, and passion for marketing.

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    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    108 views1 page

    Laura Lora Resume 2015

    Uploaded by

    api-237706595
    Laura Patricia Lora is a dedicated young professional with diverse experiences in marketing. She is pursuing a Bachelor's degree in marketing from Pace University and has held internships at several media companies including Viacom, NBCUniversal, and Zazoom Media Group. Lora aims to succeed in the media industry utilizing her bilingual skills, leadership experience, and passion for marketing.

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    182 Broadway, Rm 1511

    New York, NY 10038


    (516) 424-2552
    lauralorap@gmail.com

    Laura Patricia Lora

    Dedicated young professional possessing diverse experiences in Marketing. Bilingual in English/Spanish, with
    excellent leadership and organizational skills. A passionate individual aiming for success in the media industry.
    EDUCATION
    Pace University Lubin School of Business
    Bachelor of Business Administration in Marketing: Advertising and Promotion
    Cumulative GPA: 3.6 Honors: Recipient of the Pace Trustee Recognition Scholarship

    New York, NY
    Expected May 2015

    EXPERIENCE
    Viacom MTV Networks
    New York, NY
    Integrated Marketing Intern
    Jan 2015 - Present
    Design marketing decks outlining sponsorship elements for clients: FIAT, Papa Johns, JCPenney, Intel, etc.
    Contribute to the brainstorm process offering a Millennial POV on potential partnership opportunities
    Participate in execution of marketing campaigns by assisting with production shoots for the MTV Movie Awards & VMAs
    Conduct pop culture research, present competitive analysis reports and screen episodes of upcoming MTV shows
    NBCUniversal Telemundo
    New York, NY
    Digital Pricing & Planning Intern
    Jun 2014 Dec 2014
    Participated in execution process of digital campaigns by constructing media plans on Operative One software
    Collaborated with Sales Planners in the creation of one-sheets for Youtube, The Weather Channel, NBCLatino, etc.
    Distributed weekly status updates and tracked delivery of live campaigns utilizing FreeWheel and DoubleClick for Publisher
    Created digital library of case studies analyzing successful partnerships and highlighting best practices
    Zazoom Media Group
    Spanish Translator | On Call Host | Intern
    Spanish translator and on call host for Buzz60 en Espaol, social news and entertainment website

    New York, NY
    Jan 2014 - Jun 2014

    NBCUniversal Client Solutions


    New York, NY
    Branded Entertainment Intern
    Sep 2013 May 2014
    Created dubs of branded entertainment integration opportunities and compiled reels for sales presentations
    Prepared integrated partnership one-sheets of Bravo shows: Watch What Happens Live, Top Chef and Below Deck
    Assisted in execution process via screening rough cuts, tracking integration deliverables, and shipping episodes to clients
    Responsible for the weekly distribution of sales support materials and relevant reports to all NBCU Cable sales teams
    YHI Partners, Inc.
    New York, NY
    Marketing & PR Intern
    Apr 2012 May 2013
    Managed the companys social media accounts doubling audience growth on Facebook, Twitter & Pinterest
    Increased sales and clientele by developing and implementing integrated marketing campaigns
    GUESS? Inc.
    Sales Associate
    Platinum Level: selling over $300 worth of merchandise per hour and approx. $14,000 in Nov. 2011

    New York, NY
    Oct 2011 Apr 2012

    LEADERSHIP
    Pace University Office of Housing & Residential Life
    Resident Advisor
    Accountable for managing an entire floor of 30 plus residents ages 18 to 21
    Develop and implement 10+ social and educational programs per semester for up to 500 students
    Design marketing campaigns to promote various floor, building, club and university wide events
    Assume multifaceted role as community leader, peer counselor, policy enforcer and emergency responder

    New York, NY
    Aug 2012 - Present

    SKILLS
    Technical: Microsoft Office Suite, Simmons OneView, MRI, Nielsen Online @Plan, OperativeOne, Photoshop, HTML
    Coursework: Advertising & Promotion, Consumer Behavior, Management, Marketing Research, Media Buying & Planning, etc.
    Language: Bilingual; Fluent in Spanish and English; Basic knowledge of French

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