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    Digital Innovation Strategy

    Uploaded by

    Siripannee Supratya
    This document presents a framework for diagnosing and improving digital product and service innovation. The framework evaluates five key dimensions: user experience, value proposition, digital evolution scanning, skills, and improvisation. It is intended to help firms manage emerging digital processes and achieve their business goals through effective digital innovation strategies. The framework provides a structured approach to assessing areas like usability, customer segmentation, learning new skills, and balancing structure with flexibility.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd

    Digital Innovation Strategy

    Uploaded by

    Siripannee Supratya
    97 views12 pages
    This document presents a framework for diagnosing and improving digital product and service innovation. The framework evaluates five key dimensions: user experience, value proposition, digital evolution scanning, skills, and improvisation. It is intended to help firms manage emerging digital processes and achieve their business goals through effective digital innovation strategies. The framework provides a structured approach to assessing areas like usability, customer segmentation, learning new skills, and balancing structure with flexibility.

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    This document presents a framework for diagnosing and improving digital product and service innovation. The framework evaluates five key dimensions: user experience, value proposition, digital evolution scanning, skills, and improvisation. It is intended to help firms manage emerging digital processes and achieve their business goals through effective digital innovation strategies. The framework provides a structured approach to assessing areas like usability, customer segmentation, learning new skills, and balancing structure with flexibility.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    97 views12 pages

    Digital Innovation Strategy

    Uploaded by

    Siripannee Supratya
    This document presents a framework for diagnosing and improving digital product and service innovation. The framework evaluates five key dimensions: user experience, value proposition, digital evolution scanning, skills, and improvisation. It is intended to help firms manage emerging digital processes and achieve their business goals through effective digital innovation strategies. The framework provides a structured approach to assessing areas like usability, customer segmentation, learning new skills, and balancing structure with flexibility.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 12

    D I G I TA L I N N O V AT I O N S T R AT E G Y

    A F R A M E W O R K F O R D I A G N O S I N G A N D I M P R O V I N G D I G I TA L
    P R O D U C T A N D S E R V I C E I N N O V AT I O N

    ABSTRACT
    D I G I TA L I N N O V AT I O N S A R E B E C O M I N G I N C R E A S I N G LY
    I M P O R TA N T I N A C H I E V I N G B U S I N E S S G O A L S . A N D F I R M
    N E E D S D Y N A M I C T O O L S T O S U P P O R T T H E M S E LV E S I N
    M A N A G I N G E M E R G I N G D I G I TA L P R O C E S S E S .

    Areas to be measured and evaluated

    FRAMEWORK IN
    M A N A G I N G D I G I TA L
    PRODUCT AND SERVICE
    I N N O V AT I O N

    user
    experience

    value
    proposition

    digital
    evolution
    scanning

    skills

    improvisation

    T H E P E R I L S A N D P R O M I S E S O F T H E D I G I TA L W O R L D

    USER
    EXPERIENCE

    VA L U E
    PROPOSITION

    SKILLS

    D I G I TA L
    I N N O V AT I O N
    SCANNING

    I M P R O V I S AT I O N

    D I G I TA L I N N O V AT I O N : W H AT S N E W ?

    T H E I N C R E A S I N G D I G I TA L A N D M O B I L E D E V I C E S , A N A R E N A
    A N D A R C H I T E C T U R E F O R I N N O V AT I O N I S O P E N U P
    O N E O F T H E R E A S O N S W H Y D I G I TA L I N N O V AT I O N D I F F I C U LT
    T O C O N T R O L A N D P R E D I C T I S T H E G E N E R AT I V I T Y O F
    D I G I TA L T E C H N O L O G Y S O V E R A L L C A PA C I T Y T O P R O D U C E
    U N P R O M P T E D C H A N G E , D R I V E B Y L A R G E , VA R I E D , A N D
    U N P R O M P T E D A U D I E N C E ( Z I T T R A I N , 2 0 0 6 , P. 1 9 7 7 )

    RECOMMENDED SYSTEM, UPSELLING

    MOVE INTO NEW DOMAINS

    N E W P L AT F O R M S

    A MANAGERIAL FRAMEWORK FOR


    I N N O V AT I O N S T R AT E G Y
    DIMENSION

    AREA

    SCOPE

    ELEMENT
    USABILITY

    USER EXPERIENCE

    HIGH LEVELS OF USABILITY

    ENGAGEMENT

    PRODUCT
    VA L U E
    PROPOSITION

    ENVIRONMENT

    AESTHETICS

    C U S T O M E R S E G M E N TAT I O N
    I N C L U D I N G S T R AT E G I C P R I C I N G
    POSITION

    S E G M E N TAT I O N
    BUNDLING
    COMMISION
    DEVICES

    D I G I TA L
    EVOLUTION
    SCANNING

    F I R M N E E D S TO S C A N T H E I R
    D I G I TA L I N N O VAT I O N , I D E N T I F Y
    O P P O RT U N I T Y

    LEARNING

    SKILLS

    ACQUIRE NEW SKILLS BOTH


    INTERNAL & EXTERNAL, LEARNING
    NEW SKILLS

    I M P R O V I S AT I O N S PA C E W H E R E
    STRUCTURE AND FLEXIBILITY IN
    BALANCE

    S PA C E

    O R G A N I S AT I O N
    I M P R O V I S AT I O N

    CHANNELS
    B E H AV I R O S

    ROLES
    TEAMS

    TIME
    C O O R D I N AT I O N

    USER EXPERIENCE

    V A L U E P R O P O S I T I O N & E V A L U AT I O N S C A N N I N G

    S K I L L S & I M P R O V I S AT I O N

    LOW COST AND GROWTH REVENUE WITH


    D I G I TA L I N N O V AT I O N

    A K A R A D E J I N TA R A W O N G
    CHALIDA SAJJACHAROENPONG
    K U M P O L TA N G T R A K U L
    S I R I PA N N E E S U P R AT YA

    MEMBERS
    56310700377
    56310700350
    56310700347
    56310700365

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