Report of Lazada Malaysia.

Introduction
The company that I choose is LAZADA. LAZADA is an online market and also known as
trending shopping website. Lazada headquarters is located at Lot 6.05, Level 6, KPMG
Tower, 8 First Avenue, Bandar Utama, Petaling Jaya, Selangor, Malaysia. Moreover, it is a
registered company (983365-K). Lazada is subsidiary owned by Jade 1362. GmbH & Co.
Zweite Verwaltungs KG, a company registered in Germany.
About their business, business model and the future expectation.
This online market contains a lot of choices for customer to shop. There are lot of categories
for customer for shop from fashion, consumer electronics to household goods, toys and sports
equipment. Recently, Lazada has increased their category such as Fashion and watches.
Lazada is Southeast Asias biggest online shopping mall with operations in many countries
such as Malaysia, Indonesia, Philippines, Thailand and Vietnam. Lazada is a pioneering ecommerce across some of the fastest growing countries in the world by offering a fast, secure
and convenient online shopping experience. Lazada will always giving best offer to
customers including multiple payment options, free returns and extensive customer service
and warranty commitments.
There are many best services which makes Lazada special such as Free Return, Multiple
Payment Methods, Free Delivery, Delivery Everywhere, Great Assortments and also
Best Prices. Lazada is the one of online shop which has simplest navigate to place an order.
The few steps of purchasing items make them reach to the customers faster.

Lazada website is safer because International credit card payments that we make through the
site will be processed by their payment service provider, a company registered in the
Netherlands. Theyre Terms and Conditions shall be interpreted and governed by the laws in
force in Malaysia. As a customer, we should register first before purchase. When you register
a Lazada Account, the personal information they collect may include your Name, Delivery
Address, Email address, Date of birth and Gender. When we purchase on the Lazada
website, the additional personal information they collect may also include telephone number,
mobile number, delivery address, credit card and payment methodology.
The price of the goods and services shall be the price stated in Lazadas website at the time
which the buyer makes its offer purchase to Lazada. The price excludes the cost of packaging
and delivery charges, any applicable goods and services tax; value added tax or similar tax
which the Buyer shall be liable to pay to Lazada in addition to the price. The Buyer shall be
entitled to make payment for the Goods pursuant to the various payment methods set out in
Lazadas website. The terms and conditions applicable to each type of payment, as contained
in Lazada's website, shall be applicable to the Contract.
Lazada.com makes data protection is a matter of trust and customer privacy important. If we
have any problems we can contact Lazadas Customer service.
Lazadas selling fees is not as complicated as Amazons and they some amount of sales
margin which will include online payment fees. Lazada offers nationwide free shipping with
certain condition. Recently, Lazada has launched the marketplace, where merchants can sell
their products through Lazadas website. An important part of Lazadas business model is
customer satisfaction. The company not only offers free fast shipping and cash on delivery
but also 14 day money back guarantee. Todays economy is in still better than a year or two

year ago. In the beginning, E-commerce was touted as a jetsons-esque online phenomenon
what would transform the way we shop. Emerging online technologies allow the retailer to
interact with customer. Lazada has a similar business model to Amazon, both of companies
sell their as well as allow third-party merchants to sell their products on their websites. The
CEO of Lazada, Maximilian Bittner (previous) said launching an e-commerce business in
Southeast Asia presents different challenges. Lazada has established its own fleet of couriers
in each of its markets, which covers 30 percent of overall orders, he said. "In our market,
we're not only dealing with logistics, the payment network is different. Our largest payment
method is still cash on delivery," he said. Lazadas challenge was guiding the customer
through the shopping experience. An example, Lazada sends text messages to say they have
received the order. There's a lot of educating the customer through the whole shopping
experience.
In the future, we can predict what will be customer looking for, even before them browse.
When the technologies enter the e-market, online transactions which have been significant
the world economy will continue to grow.

REFERENCES
LAZADA. (n.d.). Retrieved June 23, 2014, from Lazada Malaysia Company:
http://www.lazada.com.my/about/
Lazada Malaysia. (n.d.). Retrieved June 22, 2014, from Facebook:
https://www.facebook.com/LazadaMalaysia
Lazada Malaysia - About- Google+. (n.d.). Retrieved June 24, 2014, from Google Plus:
https://plus.google.com/+LazadaMalaysia/about
Lazada News and Customer Reviews | Press | Lazada Malaysia. (n.d.). Retrieved June 22,
2014, from Lazada.
Maximilian Bitter - CEO @ LazadaGroup. (n.d.). Retrieved June 25, 2014, from
CrunchBase: http://www.crunchbase.com/person/maximilian-bittner
Meet the man behind the Amazon of Southeast Asia. (n.d.). Retrieved June 27, 2014, from
CNBC: http://www.cnbc.com/id/101574443#.