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    PESTLE Analysis

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    judemc
    This document outlines the key factors to consider in a PESTLE analysis, which is a framework used to analyze the macroenvironmental factors that may have a profound impact on an organization. It divides the important external factors for analysis into six categories: political, economic, social, technological, legal, and environmental. Considering these broader macroenvironmental trends can help identify threats and opportunities for strategic planning purposes.

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    PESTLE Analysis

    Uploaded by

    judemc
    647 views1 page
    This document outlines the key factors to consider in a PESTLE analysis, which is a framework used to analyze the macroenvironmental factors that may have a profound impact on an organization. It divides the important external factors for analysis into six categories: political, economic, social, technological, legal, and environmental. Considering these broader macroenvironmental trends can help identify threats and opportunities for strategic planning purposes.

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    This document outlines the key factors to consider in a PESTLE analysis, which is a framework used to analyze the macroenvironmental factors that may have a profound impact on an organization. It divides the important external factors for analysis into six categories: political, economic, social, technological, legal, and environmental. Considering these broader macroenvironmental trends can help identify threats and opportunities for strategic planning purposes.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    647 views1 page

    PESTLE Analysis

    Uploaded by

    judemc
    This document outlines the key factors to consider in a PESTLE analysis, which is a framework used to analyze the macroenvironmental factors that may have a profound impact on an organization. It divides the important external factors for analysis into six categories: political, economic, social, technological, legal, and environmental. Considering these broader macroenvironmental trends can help identify threats and opportunities for strategic planning purposes.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    PESTLE Analysis Example

    Political

    Economic

    Government policies
    Government term and change
    Trading policies
    Pressure groups
    Funding, grants and initiatives
    Wars and conflict

    Social

    Technological
    Lifestyle trends
    Demographics
    Consumer attitudes and opinions
    Media views
    Law changes affecting social factors
    Brand, company, technology image
    Consumer buying patterns
    Fashion and role models
    Major events and influences
    Buying access and trends
    Ethnic/religious factors
    Advertising and publicity

    Legal

    Home economy situation and trends


    Overseas economies and trends
    General taxation
    Taxation specific to product/services
    Seasonality/weather issues
    Market and trade cycles
    Industry-specific factors
    Market routes and distribution trends
    Customer/end-user drivers
    Interest and exchange rates,
    international trade/monetary issues

    Competing technology development


    Technological advancements
    Research and development funding
    Associated/dependent technologies
    Replacement technology/solutions
    Maturity of technology
    Manufacturing maturity and capacity
    Information and communications
    Consumer buying mechanisms
    Technology legislation
    Innovation potential
    Technology access, licensing, patents
    intellectual property issues
    Global communications

    Environmental
    Current legislation
    Future legislation
    European/international legislation
    Regulatory bodies and processes

    1
    globe 2011

    Environmental legislation
    Public awareness of environmental issues
    Political agenda on the environment
    Consumer buying patterns
    Corporate Social Responsibility
    awareness and expectations

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