" A Study About Retail Outlets With Special Referance To Lucknow ''

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A

Research Report On

A STUDY ABOUT RETAIL OUTLETS WITH SPECIAL


REFERANCE TO LUCKNOW

SUBMITTED TO
Gautam Buddh Technical University, Lucknow
For the partial fulfillment of the requirement of
Master Of Business Administration
(MBA 2011-13)

UNDER THE GUIDANCE OF


Mr. SATISH CHANDRA OJHA
FACULTY GUIDE
STEP-HBTI, KANPUR

SUBMITTED BY:
POOJA MITTAL
MBA FINAL YEAR
Roll No. 1118170065

SCIENCE AND TECHNOLOGY ENTERPRENUERS PARK


HARCOURT BUTLER TECHNOLOGICAL INSTITUTE, NAWABGANJ,

KANPUR-208002

ACKNOWLEDGEMENT

The entire journey from the very idea of this project to reality
would not have been possible without the guidance and support of
many experienced people.
I would also like to thank my faculty Mr. SATISH CHANDRA
OJHA for his Assistance and Guidance in completion of this
Project.
The member of my family also deserves the heartfelt appreciation
for providing me with the time support and inspiration needed to
prepare this report.
Finally, my special thanks to all those who have help me
directly or indirectly in the completion of my project work by
providing motivation, inspiration & valuable information as well.

DATE: 30.04.2013

(Pooja Mittal)

DECLARATION

I hereby declare that the project work entitled A STUDY ABOUT


RETAIL OUTLETS submitted to the GAUTAM BUDDH TECHNICAL
UNIVERSITY, is a record of an original work done by me under the
guidance of MR.SATISH CHANDRA OJHA, Faculty Guide, STEP-HBTI
KANPUR, and this project work has not performed the basis for the award
of any Degree or diploma/ associate ship/fellowship and similar project if
any.

DATE-30.04.2013

POOJA MITTAL

PREFACE

As a part of the course curriculum, the MBA students are


required to prepare a research project. The objective behind
the preparation of this report is to relate the Managerial
concepts

and

theories

taught

in

the

classroom

to

the

practical application, to develop the presentation skills and


to learn how to make effective reports.

The

topic

of

my

project

was

STUDY

ABOUT

RETAIL

OUTLETS Here I studied the exposure of different socio


economic classes to various media.

This report is entirely prepared for the academic purpose


and in spite of my best efforts there may be errors for
which I take the responsibility.

Table of Contents
S.N. TITLE
INSTITUTES CERTIFICATE
SUPERVISORS CERTIFICATE
ACKNOWLEDGEMENT
DECLARATION
PREFACE
1.
INTRODUCTION
2.
COMPANY PROFILE
3.
RESEARCH METHODOLOGY
4.
DATA COLLECTION
5.
DATA ANALYSIS & INTERPRETATION
6.
FINDINGS
7.
CONCLUSIONS
8.
SUGGESTIONS
9.
LIMITATIONS
10.
BIBLIOGRAPHY
11.
APPENDICES

PAGE NO.

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