15 Aturan Tipografi

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Oleh : Tiva Piola

15

ATU
RAN
TIPO
GRAPHY

T
I
P
O
G
R
A
P
H

ATU
RAN
TIPO
GRAPHY
15 Aturan Tipography

15

1. READ
Readibility atau keterbacaan
yang optimal pergunakan
jenis huruf yang secara
fisik sederhana dan umum
sehingga mudah dikenali.
Readability and legibility
are two key elements
of printed text that
typographer strive to
maximize. Readability
extended amount of text
such as an article, book,
or annual report is
easy to read. Legibility
refers to whether an
refers to whether a short
burst of text such as a
headline catalog listing,
or stop sign is instantly
recognizable.

15 Aturan Tipography

IBILITY

12

2. JENIS
HURUF
Jangan menggunakan terlalu
banyak jenis huruf dalam
sebuah design. Pergunakan
maksimal 3 jenis huruf.

A basic system for


classifying typefaces
was devised in the
nineteenth century,
when printers sought
to identify a heritage
for their own craft
analogous to that of
art history. Humanist
letterforms are closely
connected to calligraphy
and the movement of the
hand. Transitional and
modern typefaces are more
abstract and less organic.
These three main groups
correspond roughly to the
Renaissance, Baroque, and
Enlightenment periods in art
and literature. Designers in
the twentieth and twenty-first
centuries have continued to
create new typefaces based
on historic characteristics.

3. TYPE
FA
MI
LY

Pergunakan satu jenis huruf


saja. Karena satu jenis huruf
tidak akan monoton bila digali
potensi Type familynya.
A FONT-FAMILY IS

A GROUP OF FONTS
CHARACTERISTICS.

THE FONT-FAMILY

PROPERTY INDICATES A
PRIORITIZED LIST OF
SPECIFIC/GENERIC
FONT FAMILY NAMES

15 Aturan Tipography

THAT EXHIBIT SIMILAR

TO USE TO DISPLAY
TEXT CONTENT IN THE
CURRENT CONTAINER.

34

4.HIERAR
KI

Membedakan dan memberi


penekanan pada informasi
pergunakan Point Size yang
berbeda sesuai dengan hirarki
dan prioritas informasinya.

point size of the font


described the size (height) of
the metal body on which the
typefaces characters were
cast

point size

When a
of
a font is specified, the font is
scaled so that its em square has
a side length of that particular
length in points.

Jangan membuat kolom


untuk Body Text terlalu
panjang, karena akan
melelahkan mata. Panjang
kolom ideal maksimal 10 cm.

15 Aturan Tipography

5.CO
LO
UM

Paragraph breaks set a rhythm for the reader. The breaks have a
relationship with the column of text as well as the page margins.
A break may be introduced as an indentation, as a space or both.
The over all page feel will be influenced by your choice.

56

6.POINT
SIZE
Point Size untuk Body Text
jangan terlalu kecil karena
sulit dibaca ataupun terlalu
besar karena makan ruang.
Idealnya adalah 9 sampai 12
point, walaupun bisa dibuat 8
sampai 15 point tergantung
kebutuhan.

Footnotes and endnotes are set smaller


than body text. The difference in size is
usually about two points, but this can
vary depending on the size, style and
legibility of the main text. Even though
theyre smaller, footnotes and endnotes
should still remain at a readable size.
Point Size - 7 Pt

Point Size - 8 Pt

Point Size - 9 Pt

Point Size - 11 Pt

Point Size - 13 Pt

Point Size - 14 Pt

7.INFOR
MATION
Hindari pemakaian jenis
huruf yang hampir sama,
karena masyarakat umum
belum tentu dapat menangkap
perbedaannya.
HELVETICA CALIBRI

Kerning atau jarak antar


huruf yang terlalu dekat atau
terlalu jauh akan mengganggu
kenyamanan membaca.
Temukan jarak ideal sesuai
dengan kenyamanan dan
kebutuhan.
kerning(lesscommonlymortising)isthe
processofadjustingthespacingbetween
charactersinaproportionalfont

15 Aturan Tipography

8.KERNING

kerning (less commonly


mortising) is the process of
adjusting the spacing between
characters in a proportional
font

78

9.UP
PER
CASE
Teks Yang Ditulis Dengan
Huruf Kapital Atau Upper
Case Semua Akan Lebih Sulit
Dibaca Dari Pada Pemakaian
Kombinasi Upper Case Dan
Lower Case.
SMALL CAPS ARE
UPPERCASE (CAPITAL)
LETTERS THAT ARE ABOUT
THE SIZE OF NORMAL
LOWERCASE LETTERS IN
ANY GIVEN TYPEFACE.
small caps are less intrusive when
all uppercase appears within
normal text or can be used for
special emphasis. computer
programs can generate small caps
for a any typeface,
But Those Are Not The Same
As True Small Caps. True Small
Caps Have Line Weights That Are
Proportionally
Correct For The Typeface, Which
Me And That They Can Be Used
Within A Body Of Copy Without
Looking Noticeably Wrong.

10.lEADING
Leading atau jarak antar
baris yang terlalu dekat atau
terlalu jauh akan mengganggu
kenyamanan membaca.
Temukan jarak ideal sesuai
dengan kenyamanan dan
kebutuhan.
Leading
atau
jarakdekat
antaratau
baris
yang
terlalu
terlalu
jauh
akan
mengganggu
kenyamanan
Temukan
jarakmembaca.
ideal sesuai
dengan
kenyamanan
dan
kebutuhan.

Untuk pembacaan optimal


pergunakan komposisi baris
teks atau Aligment yang
umum seperti rata kiri, rata
kanan, rata kiri-kanan dan
rata tengah.

Untuk pembacaan optimal


pergunakan komposisi baris
teks atau Aligment yang
umum seperti rata kiri, rata
kanan, rata kiri-kanan dan
rata tengah.

15 Aturan Tipography

11.
ALIGMENT

Untuk pembacaan optimal


pergunakan komposisi baris
teks atau Aligment yang
umum seperti rata kiri, rata
kanan, rata kiri-kanan dan
rata tengah.

910

12. C O N
DENSED
E X P A N 14.
DED
KON
TRA
WAR
CONDENSED
Huruf yang terlalu ramping
atau Condensed dan terlalu
lebar atau Expanded akan
mengganggu kenyamanan
membaca. Jadi pergunakan
untuk kebutuhan yang khusus.

bum^k a ba

Untuk kemudahan baca atau


Readibility apabila bekerja
dengan warna, pastikan ada
kontras warna yang cukup
antara teks dengan Background.

13. B A S E
L I N E
Jaga integritas ketikan dengan
mengatur huruf dan kata pada
Base Line atau garis dasar.
Jaga integritas ketikan dengan mengatur huruf

Jaga integritas ketikan dengan


mengatur huruf

15 Aturan Tipography

NAS
RNA 15. BACKGROUND
Untuk kemudahan baca atau
Readibility apabila bekerja
dengan warna, pastikan ada
11kontras warna yang cukup
antara teks dengan Background. 12

15 ATURAN TIPOGRAPHY

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