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    Hamburgers Cheeseburgers Chicken French Fries Breakfast

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    Ibz Redgrave
    McDonald's is the world's largest chain of fast food restaurants, founded in 1940 in the United States. It primarily sells hamburgers, cheeseburgers, chicken, and drinks. McDonald's external factor evaluation (EFE) matrix identifies opportunities like operating in a fast growing industry and threats such as strong competition. The total weighted score of 2.65 indicates McDonald's has successfully utilized opportunities while minimizing threats. One of its biggest opportunities is expanding its coffee business. A major threat is competition from Burger King, which focuses on a simplified menu.

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    Hamburgers Cheeseburgers Chicken French Fries Breakfast

    Uploaded by

    Ibz Redgrave
    8 views2 pages
    McDonald's is the world's largest chain of fast food restaurants, founded in 1940 in the United States. It primarily sells hamburgers, cheeseburgers, chicken, and drinks. McDonald's external factor evaluation (EFE) matrix identifies opportunities like operating in a fast growing industry and threats such as strong competition. The total weighted score of 2.65 indicates McDonald's has successfully utilized opportunities while minimizing threats. One of its biggest opportunities is expanding its coffee business. A major threat is competition from Burger King, which focuses on a simplified menu.

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    Original Title

    McDonald EFE

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    McDonald's is the world's largest chain of fast food restaurants, founded in 1940 in the United States. It primarily sells hamburgers, cheeseburgers, chicken, and drinks. McDonald's external factor evaluation (EFE) matrix identifies opportunities like operating in a fast growing industry and threats such as strong competition. The total weighted score of 2.65 indicates McDonald's has successfully utilized opportunities while minimizing threats. One of its biggest opportunities is expanding its coffee business. A major threat is competition from Burger King, which focuses on a simplified menu.

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    © All Rights Reserved
    Download as DOC, PDF, TXT or read online from Scribd
    Download as doc, pdf, or txt
    8 views2 pages

    Hamburgers Cheeseburgers Chicken French Fries Breakfast

    Uploaded by

    Ibz Redgrave
    McDonald's is the world's largest chain of fast food restaurants, founded in 1940 in the United States. It primarily sells hamburgers, cheeseburgers, chicken, and drinks. McDonald's external factor evaluation (EFE) matrix identifies opportunities like operating in a fast growing industry and threats such as strong competition. The total weighted score of 2.65 indicates McDonald's has successfully utilized opportunities while minimizing threats. One of its biggest opportunities is expanding its coffee business. A major threat is competition from Burger King, which focuses on a simplified menu.

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    © All Rights Reserved
    Download as DOC, PDF, TXT or read online from Scribd
    Download as doc, pdf, or txt
    of 2

    McDonalds is the world largest

    chain of Burger fast food


    restaurants.It was founded in the
    United States in 1940,the company began as a barbecue restaurant operated by Richard
    and Maurice McDonald.In 1955,Businessman Ray Kroc joined the company as franchise
    agent.He subsequently purchased the chain from the brothers and oversaw its worldwide
    growth.McDonald's primarily sells hamburgers, cheeseburgers, chicken, french fries,
    breakfast items, and soft drinks.

    McDonaldss EFE Matrix


    Opportunities

    Weight

    Rating

    Weighted Score

    Operates in fast growing industry

    0.05

    0.20

    Increase in demand of healthy products

    0.07

    0.21

    Cost competition

    0.06

    0.18

    Merger and acquisition

    0.03

    0.09

    Going green

    0.04

    0.12

    Incorporate healthy food in its menu

    0.10

    0.20

    Globalization

    0.08

    0.24

    Expand coffee business

    0.09

    0.27

    Strong competition especially from burger king. 0.10

    0.30

    New entrants in fast food industry

    0.05

    0.15

    Online sales increasing which will results in


    increasing competition

    0.10

    0.30

    Economics recession

    0.05

    0.05

    Political issues

    0.05

    0.05

    Increase in obesity rate

    0.07

    0.14

    Relationship with franchisee and suppliers

    0.05

    0.15

    Threats

    Total Weighted Score

    1.0(100%)

    2.65

    The total Weighted score for Donalds is 2.65 that is above average that shows that the
    company has successfully utilize its opportunity and minimizing threats around it.
    The biggest opportunity that Donalds has used is expending its coffee business which
    broadens its menu and break from the traditional fast food chain restaurants.
    One the the biggest threat that McDonalds face is the competition from burger king
    which also very popular around the world.Burger king with its simplified menu focus on
    fewer but more impactful products

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