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    Media'S Role in Portrayal of Patriarchy, Feminism

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    kishoremuthayala
    This document outlines the key concepts of patriarchy and feminism and provides examples of their portrayal in media. It defines patriarchy as a social system where men dominate and oppress women. Feminism is defined as awareness of this patriarchal control and exploitation of women, as well as actions to transform the unequal power relations between genders. The document then gives case studies of how patriarchal stereotypes have been portrayed in advertising from Samsung and Ford India.

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    Media'S Role in Portrayal of Patriarchy, Feminism

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    kishoremuthayala
    23 views14 pages
    This document outlines the key concepts of patriarchy and feminism and provides examples of their portrayal in media. It defines patriarchy as a social system where men dominate and oppress women. Feminism is defined as awareness of this patriarchal control and exploitation of women, as well as actions to transform the unequal power relations between genders. The document then gives case studies of how patriarchal stereotypes have been portrayed in advertising from Samsung and Ford India.

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    Patriarchy ppt

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    Patriarchy

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    This document outlines the key concepts of patriarchy and feminism and provides examples of their portrayal in media. It defines patriarchy as a social system where men dominate and oppress women. Feminism is defined as awareness of this patriarchal control and exploitation of women, as well as actions to transform the unequal power relations between genders. The document then gives case studies of how patriarchal stereotypes have been portrayed in advertising from Samsung and Ford India.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    23 views14 pages

    Media'S Role in Portrayal of Patriarchy, Feminism

    Uploaded by

    kishoremuthayala
    This document outlines the key concepts of patriarchy and feminism and provides examples of their portrayal in media. It defines patriarchy as a social system where men dominate and oppress women. Feminism is defined as awareness of this patriarchal control and exploitation of women, as well as actions to transform the unequal power relations between genders. The document then gives case studies of how patriarchal stereotypes have been portrayed in advertising from Samsung and Ford India.

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    Download as pptx, pdf, or txt
    You are on page 1of 14

    MEDIAS ROLE IN PORTRAYAL

    OF PATRIARCHY, FEMINISM

    AGENDA
    Patriarchy
    Feminism
    Case Study of Samsung Ads
    Case study of Ford India Ads

    GENDER AND SEX


    It is now accepted practice to make a distinction between
    sex and gender.
    The first is a biological category, the second a social
    construct. This means, in effect, that a biologically male
    person can be feminine and a biologically female person
    can be masculine.
    The relations
    fundamentally
    patriarchy.

    of power between the genders are


    unequalthis is what is meant by

    PATRIARCHY
    Patriarchy literally means rule of the father in a maledominated family.
    It is a social and ideological construct which considers men
    (who are the
    patriarchs) as superior to women.
    Sylvia Walby in Theorising Patriarchy calls it a system of
    social structures and practices in which men dominate,
    oppress and exploit women (Walby, 1990).

    PATRIARCHY
    Patriarchy is based on a system of power relations
    which are hierarchical and unequal where men control
    womens production, reproduction and sexuality.

    It imposes masculinity and femininity character


    stereotypes in society which strengthen the iniquitous
    power relations between men and women

    FEMINISM
    Feminism is an awareness of patriarchal
    control, exploitation and oppression at the
    material and ideological levels of womens
    labour, fertility and sexuality, in the family,
    at the place of work and in society in
    general, and conscious action by women and
    men to transform the present situation

    INEQUALITY AND OPPRESSIVE REGIMES


    http://articles.economictimes.indiatimes
    .com/2013-03-27/news/38070725_1_jwt-indi
    a-ad-club-awards-offensive-ad
    http://dsc.discovery.com/tv-shows/curiosi
    ty/topics/examples-gender-inequality-arou
    nd-world.htm
    http://www.messynessychic.com/2013/06/10
    /lost-in-time-groovy-afghanistan/

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