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    Presentation Example For Markstrat Final Presentation

    Uploaded by

    emilhagglund
    These slide where used to illustrate and present or work during the final steps of an markstrat course. Hope you will find inspiration from it.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd

    Presentation Example For Markstrat Final Presentation

    Uploaded by

    emilhagglund
    505 views11 pages
    These slide where used to illustrate and present or work during the final steps of an markstrat course. Hope you will find inspiration from it.

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    Presentation Example for Markstrat Final Presentation

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    © © All Rights Reserved

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    PDF, TXT or read online from Scribd

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    These slide where used to illustrate and present or work during the final steps of an markstrat course. Hope you will find inspiration from it.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    505 views11 pages

    Presentation Example For Markstrat Final Presentation

    Uploaded by

    emilhagglund
    These slide where used to illustrate and present or work during the final steps of an markstrat course. Hope you will find inspiration from it.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 11

    Raccoons

    INTENTION %

    40

    30

    20

    Rock
    Roll
    10

    0
    P0

    P1

    P2

    P3

    P4

    P5

    Previous Performance
    Started out well
    Slow R&D resulting in Strategic Drift
    Advertising focus
    Stopped selling Roll
    Two new products

    Raccoons

    Key Issues
    Low Purchase Intentions
    Too much Resources in Advertising
    Cash Cow in a Declining Segment

    Raccoons

    Objectives for the Future


    Keeping Products Updated
    Making Profits by Period 10
    Increase SPI to 2000+
    Market Share within Target Segments
    ~ Rock (Pr) 13%
    ~ RoRats (Sh) 10%
    ~ ReRibbs (Fo) 39%

    Future Strategies
    Target Marketing with Innovation Focus

    ROCK
    (Pr)

    RORATS
    (Sh)

    RERIBBS
    (Fo)

    Raccoons

    Future Strategies
    Portfolio Management

    +SONITE

    +VODITE

    Raccoons

    Evaluation of Strategies
    Risky
    Slow R&D resulting in Strategic Drift
    Advertising focus
    Stopped selling Roll
    Two new products

    Raccoons

    Key
    Points Learned
    Customer Focus
    R&D, R&D, R&D
    Awareness is not all
    Value Market Research

    Ra

    cc

    INNOVATION
    IS KEY

    oo

    ns

    Raccoons

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