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    Industrial Life Cycle: Presented by Subin P S

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    kanish_george
    The document discusses the typical life cycle stages that industries and products go through: introduction, growth, maturity, and decline. In the introduction stage, a new unique product is developed but the firm is alone in the industry. During growth, significant capital is needed for marketing to differentiate the product from competitors. In maturity, growth slows, competition increases, and firms focus on lowering costs. Finally, in decline, the industry becomes obsolete, sales decrease rapidly, and the remaining firms consolidate through acquisitions or diversification.

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    Industrial Life Cycle: Presented by Subin P S

    Uploaded by

    kanish_george
    82 views10 pages
    The document discusses the typical life cycle stages that industries and products go through: introduction, growth, maturity, and decline. In the introduction stage, a new unique product is developed but the firm is alone in the industry. During growth, significant capital is needed for marketing to differentiate the product from competitors. In maturity, growth slows, competition increases, and firms focus on lowering costs. Finally, in decline, the industry becomes obsolete, sales decrease rapidly, and the remaining firms consolidate through acquisitions or diversification.

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    Industrial Life cycle PLC, introduction, growth, Maturity, Decline, graph

    Original Title

    INDUSTRIAL LIFE CYCLE

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    The document discusses the typical life cycle stages that industries and products go through: introduction, growth, maturity, and decline. In the introduction stage, a new unique product is developed but the firm is alone in the industry. During growth, significant capital is needed for marketing to differentiate the product from competitors. In maturity, growth slows, competition increases, and firms focus on lowering costs. Finally, in decline, the industry becomes obsolete, sales decrease rapidly, and the remaining firms consolidate through acquisitions or diversification.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    82 views10 pages

    Industrial Life Cycle: Presented by Subin P S

    Uploaded by

    kanish_george
    The document discusses the typical life cycle stages that industries and products go through: introduction, growth, maturity, and decline. In the introduction stage, a new unique product is developed but the firm is alone in the industry. During growth, significant capital is needed for marketing to differentiate the product from competitors. In maturity, growth slows, competition increases, and firms focus on lowering costs. Finally, in decline, the industry becomes obsolete, sales decrease rapidly, and the remaining firms consolidate through acquisitions or diversification.

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    INDUSTRIAL LIFE

    CYCLE
    Presented by Subin P S

    INDUSTRY LIFE CYCLE


    It is not just a phenomenon of the life
    sciences.
    Just as a person is born, grows, matures
    and evaluating experiences decline and
    ultimately death, so as to do industries and
    product lines.
    Every industry will experience these stages
    differently
    A firm strategic plan is greatly influenced
    by the stage in the life cycle

    Stages of industry life cycle

    Introduction
    Growth
    Maturity
    Decline

    Industrial life cycle chart

    Introduction
    In the introduction stage of the life cycle, an
    industry is in its infancy
    A new unique product offering has been
    developed and patented
    The firm may be alone in the industry
    It may be a small entrepreneurial company or a
    proven company which used research and
    development funds and expertise to develop
    something new
    New product is often referred to as question
    marks .

    Growth
    Needs significant amount of capital
    Goal of marketing efforts at this stage is to
    differentiate a firms offerings from other
    competitors
    Continued investment in property
    Product standardization at this stage
    Research and development funds will be
    needed to make changes to the product or
    service

    Marketing often refers to products at


    the growth stage as stars
    High growth rate of market share
    During growth stage the life cycle
    curve is very steep industry fast
    growth

    Maturity
    The industry life cycle curve becomes noticeably
    flatter indicating slowing growth
    The growth rate has slowed from the growth stage
    Some competition from late entrants will be
    apparent and these new entrants will try to steal
    market share from existing products
    Strong marketing efforts is needed
    Differentiate a firms offerings
    Low cost/ low price strategy
    A firm at this stage may have excess cash to pay
    dividends to shareholders

    Decline
    Declines are almost inevitable in
    industry
    Industry to become obsolete
    Sales are decreasing at an
    accelerating rate
    Shake-out in the industry as
    competitors
    Some firms will remain to complete
    in the smaller market
    Grow through acquisition and or

    THANK YOU

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