Sanela Kazic is an innovative marketing professional seeking a new opportunity. She holds a Master's degree in Communication and Bachelor's degree in Media Studies from Sacred Heart University. Currently she is the Culture Crew Chief at Maplewood Senior Living, where she implements engagement initiatives. Previously she was the Marketing Coordinator at Maplewood, collaborating on projects, campaigns, and content. She also has experience as an Advertising Manager at Sacred Heart University.
Sanela Kazic is an innovative marketing professional seeking a new opportunity. She holds a Master's degree in Communication and Bachelor's degree in Media Studies from Sacred Heart University. Currently she is the Culture Crew Chief at Maplewood Senior Living, where she implements engagement initiatives. Previously she was the Marketing Coordinator at Maplewood, collaborating on projects, campaigns, and content. She also has experience as an Advertising Manager at Sacred Heart University.
Sanela Kazic is an innovative marketing professional seeking a new opportunity. She holds a Master's degree in Communication and Bachelor's degree in Media Studies from Sacred Heart University. Currently she is the Culture Crew Chief at Maplewood Senior Living, where she implements engagement initiatives. Previously she was the Marketing Coordinator at Maplewood, collaborating on projects, campaigns, and content. She also has experience as an Advertising Manager at Sacred Heart University.
Sanela Kazic is an innovative marketing professional seeking a new opportunity. She holds a Master's degree in Communication and Bachelor's degree in Media Studies from Sacred Heart University. Currently she is the Culture Crew Chief at Maplewood Senior Living, where she implements engagement initiatives. Previously she was the Marketing Coordinator at Maplewood, collaborating on projects, campaigns, and content. She also has experience as an Advertising Manager at Sacred Heart University.
Innovative and self-motivated marketing professional with knowledge, passion and commitment needed to support marketing and communication efforts.
Education
Master of Arts, Communication, August 2016
Concentration: Corporate Communication & Public Relations Sacred Heart University Bachelor of Arts, Media Studies, May 2013 Concentration: Communication Summa Cum Laude, Sacred Heart University
Experience
Culture Crew Chief
August 2015 Present Maplewood Senior Living Westport, CT Implement and organize associate engagement initiatives in the corporate office to enhance teamwork and collaboration Raise awareness and encourage participation in philanthropy efforts Marketing Coordinator May 2013 Present Maplewood Senior Living Westport, CT Collaborate with Vice President of Marketing & Communications in development and implementation of marketing and communication projects including public relations, special events management, advertising, and brand awareness for 10 senior living communities Responsible for management and execution of project management efforts, event planning initiatives, marketing campaigns, press releases, advertising and promotional writing Assist with development of investor relation proposals, brand videos, photography and website content by providing creative recommendations Generate audience-focused, targeted content for corporate campaigns including direct mail, emails, website, and print advertising Identify and evaluate campaign effectiveness within the target audience by various media outlets including print advertising, paid referral sources and search engine optimization Ensure strategic planning and brand communication efforts are consistent with the companys philosophy and brand positioning Advertising Manager September 2012 May 2013 Sacred Heart University, The Spectrum Newspaper Fairfield, CT Consulted with clients concerning rates, discounts and publication dates Collaborated with Editor-in-Chief to guarantee that clients needs are enforced throughout team of 14 staff members Negotiated agreements and working with outside sales representatives to stay within assigned budget while managing the development of sales materials and media kits Instrumental in accurate and timely management of accounts receivables
Skills
SEO Optimization, Photoshop, InDesign, Microsoft Office: Word, Excel, PowerPoint
Awards & Honors
Connecticut Assisted Living Association 2015 Young Leader of the Year