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    Television Advertising Pros and Cons: Some Disadvantages To TV Advertising

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    davalot
    Television remains the dominant medium for media consumption in the US, with people spending over 4.5 hours per day watching TV. This makes TV advertising one of the most powerful forms of advertising, as it allows businesses to demonstrate their products and services to a wide audience. While TV advertising gives businesses opportunities to convey their message creatively and build credibility through sight and motion, it also has high production and air time costs. It can be difficult to effectively target specific audiences with TV, though purchasing time slots when the target demographic is likely watching can help. Changes also require re-shooting commercials, increasing costs.

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    Television Advertising Pros and Cons: Some Disadvantages To TV Advertising

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    davalot
    94 views2 pages
    Television remains the dominant medium for media consumption in the US, with people spending over 4.5 hours per day watching TV. This makes TV advertising one of the most powerful forms of advertising, as it allows businesses to demonstrate their products and services to a wide audience. While TV advertising gives businesses opportunities to convey their message creatively and build credibility through sight and motion, it also has high production and air time costs. It can be difficult to effectively target specific audiences with TV, though purchasing time slots when the target demographic is likely watching can help. Changes also require re-shooting commercials, increasing costs.

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    Television Advertising Pros and Cons

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    Television remains the dominant medium for media consumption in the US, with people spending over 4.5 hours per day watching TV. This makes TV advertising one of the most powerful forms of advertising, as it allows businesses to demonstrate their products and services to a wide audience. While TV advertising gives businesses opportunities to convey their message creatively and build credibility through sight and motion, it also has high production and air time costs. It can be difficult to effectively target specific audiences with TV, though purchasing time slots when the target demographic is likely watching can help. Changes also require re-shooting commercials, increasing costs.

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    94 views2 pages

    Television Advertising Pros and Cons: Some Disadvantages To TV Advertising

    Uploaded by

    davalot
    Television remains the dominant medium for media consumption in the US, with people spending over 4.5 hours per day watching TV. This makes TV advertising one of the most powerful forms of advertising, as it allows businesses to demonstrate their products and services to a wide audience. While TV advertising gives businesses opportunities to convey their message creatively and build credibility through sight and motion, it also has high production and air time costs. It can be difficult to effectively target specific audiences with TV, though purchasing time slots when the target demographic is likely watching can help. Changes also require re-shooting commercials, increasing costs.

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    Television Advertising Pros and Cons

    According to a recent study by Ball State University on the media consumption habits of average
    Americans, despite the Internet's steady rise in popularity over the last few years, television
    remains the dominant medium in most U.S. households. On average, the general population
    spends over four and a half hours a day in front of the tube, making TV watching one of the most
    common modern leisure activities. Is it any wonder then that television advertising is also the
    most powerful form of advertising?
    Advertising on television allows you to show and tell a wide audience your business, product, or
    service. It allows you to actually demonstrate the benefits of ownership. You can show how your
    product or service works and how it's packaged so prospective customers will know what to look
    for at the point of sale. In advertising, it often takes multiple touch points to effectively influence
    consumers' purchasing behavior.
    Television advertising has been a popular medium for large retailers ever since the TV first
    began to appear in living rooms. With the arrival of cable television came lowered production
    costs and the opportunity to reach smaller, more targeted markets, making it a viable option for
    small to medium-size businesses as well.
    To create an effective television ad, it's first necessary to have a good script that highlights a
    strong offer. Ads must also be effectively produced, and it's for this reason that it's often better to
    enlist the services of an advertising agency, which can help you create an entire campaign.
    Some of the advantages to advertising your small business on television include the following:
     TV reaches a much larger audience than local newspapers and radio stations, and it does
    so during a short period of time.
     It reaches viewers when they're the most attentive.
     It allows you to convey your message with sight, sound, and motion, which can give your
    business, product, or service instant credibility.
     It gives you an opportunity to be creative and attach a personality to your business, which
    can be particularly effective for small businesses that rely on repeat customers.
    Some Disadvantages to TV Advertising
    For all its advantages, advertising your business on TV does have some disadvantages. Barring
    late night spots on your local cable television network, no other advertising medium is as likely
    to eat up your budget as quickly as TV will. Producing the ad, which can include hiring script
    writers, actors, film editors, or an advertising agency, is only the first step. You must also pay for
    air time, and because studies have shown that TV ads are most effective with repetition, you'll
    almost certainly want to run your piece a number of times. Because of this, most television
    stations structure their pricing to make it more attractive for you to purchase advertising in
    chunks.
    Another disadvantage is how difficult it can be to make changes. Whereas with newspaper
    advertising, updating sale pricing or a special offer is often as simple as swapping out a coupon,
    with television advertising it means updating your script and reshooting the entire ad, which
    costs additional money.
    It can also be difficult to effectively target your core audience with television advertising,
    although there are a few best practices that can help. For starters, consider who your audience is
    before structuring your ad and purchasing airtime. Is a large portion of your clientele Spanish
    speaking? If so, you'd do well to purchase airtime on a Spanish-language station such as
    Telemundo. And if you're in the baby stroller business, you're probably better off purchasing
    time slots during the day when stay-at-home moms are most likely to see your ad.
    Submitted By

    Davalot,2010

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