UseCustomised

WorkwearToGet
YourCompany
Not
iced!
Emul
ateSuccessandReapt
heBenef
it
s

Wanttoex tendyourc ompany ’

smar keti
ngreac h?Thenl ookt othesuccessf
ul companiest hathavealreadymadei tbig
t
ofindouthowt heydi dit
.Youmayhav enoti
cedt hatc ust
omi sedworkweari
sanex t
remelyv i
tali
ngredientintherec i
pe
f
orbus i
nesss uccess.Noreput ablecompanyf orgoesit.Int heUK,bus i
nessesc anbenef i
timmeas urablybyex posing
t
heirbrandsfull
ywiththisclassy,almostsubli
minaladv ert
isi
ngc ampai
gn.Cor por at
ec l
othi
ngs uchasembr oideredshirt
s
andjacketsisaneffecti
vewayf orcompaniesofal lsi
zesandbudget stolauncht heirbrandintopeoples’awar eness.
Customisedwor kwearisahi ghlyversat
il
emedi atopr omot eabus i
ness’
sbrandi ng:yourlogoc anbeembr oi
dered,
scr
eenpr i
ntedorheats ealedont oanywor kwearofy ourc hoice.

How t
oAvoi
dCommonPi
tf
all
s

Howev er,cert
ainindus t
ri
esneedt os harpenupt heirimaget os t
andc hancesofs uccess–wel lmanagedc ompaniesget
i
tright,butinal lt
oomanyc asesthereisaf ai
lur
et obec ons i
stent
.Ty pi
cali
ssuesi ncl
udeinconsist
entuseofc ol
ours,
l
ogosandgar ment s.Thisiswheret hegoal ofcorporatebrandingandc lot
hingfail
smi ser
ably!Forexample,ifconsumers
arepr esentedwi t
hdi f
ferentversi
onsofac ompany ’
sl ogo,thev i
sualimpactisweak ened,andtheimagewi llt
akelonger
t
oet chi ntothememor y.Addit
ionall
y,andpr obablymor ec oncerni
ng,isthefactthattheendmes s
ageofthes einconsi
st-
enc i
espor traysanegat iveimageoft hec ompanyandt heircapabil
it
ies.

How t
oCoor
dinat
eYourOwnSuccessSt
ory

I
tisimportanttonotethatt hepr oduct
ionofc orporat
ec ustomi s
edwor kwearentail
sahi ghlyorganisedmanagement
st
rategytoov er
seeitsdev elopmentandr enewal eac hy ear.Wor kwearper sonali
sat
ionr equi
resc entr
aladmi nist
rati
on,
wit
honememberofs taffbei ngdelegatedtheroleofs ourcinganddi s t
ri
buti
ngwor kwear .Byusinganef fect
ivepol ic
yt o
personal
isedwor kwear,compani escanbef ull
yequi t
abl etoeac hstaffmember .Everyones houldbeal l
ocatedabudget
t
os pendonadet erminedr angeofcus t
omisedwor kwearpr oductssot hateachandev eryemploy eeissati
sfied.An
addedbenef i
tofsuchs trategicplanni
ngi sthatcons i
stenc yofbr andingishigh,meaningt hatyourc ompanyc anr el
iabl
y
conveythes amei magey earafteryear.

Whatt
heExper
tsHavet
oSay

Leadingex pert
ss upportt
hesef i
ndings:companiesthatuseas yst
ematicapproac ht
os ourcingandmanagi ngthei
rcus-
t
omis edwor kweargetthebes tresult
sf r
om brandi
ng.It
’sass impleasthat.Themos timpor tantti
ptheyhavetooff
eris:
t
oens ur
ethatbot hthebusinessandt hec l
ienthol
drecordsofwhenandwhatwasbought ,andf orwhic
hemployee;thus
makingiteas ytotrackandbudget .Thisalsohelpsplanforrenewingproduc t
sandpr ovidesar unningrecor
dofhowt he
personali
sedwor kwearwasc ust
omi sed.Thisappr
oac htocor por
atecustomisedworkwearmeanst hatwhenrenewal
comesar oundf orrepeatcustomers,turnar
oundandpr oductionti
meofc ons i
stentembroider yandprint
ingworki
ssignif
i-
cant
lys t
reamlined.

WhatAboutSmal
lOr
gani
sat
ions/
Clubs?

Forclubsandas soci
ati
ons,embr
oideredcl
othi
nggoesfurt
herthanimage.Beingamemberofyourl
ocalspor
ts,t
heat
ri
-
calorotherassoci
ati
onbri
ngswit
hi tabadgeofhonouri.
e.–thehighquali
tyembroi
der
edl
ogothatrepr
esent
sy ourl
oyal
aff
il
i
ationwit
hthatgroup.

Comeandcheckoutt
heSageGar
ment
sWor
kwearCl
othi
ngandWor
kwearEmbr
oider
ypages!
!