Project Report On: Assurence Nfo Management Pvt. LTD
Project Report On: Assurence Nfo Management Pvt. LTD
LTD
Project report
On
Issues and challenges faced by myeducations.in to market the
website
Submitted By
BINIT DOSHI
M.B.A (3rd SEM.)
21st July'2010
AIMPL
Ground Floor, Ac 10,
Sector 1 Salt lake,
Kolkata - 700064, (W.B),
INDIA
T+91 33 32953688
To Whomsoever It May Concern info@myeducations.in
www.aimpl.co.in
This is to certify that BINIT DOSHI has successfully carried out the project on
“Issues and challenges faced by myeducations.in to market the website.”
under Assurance info management pvt Ltd" in partial fulfilment of MBA
as part of the summer internship project from 20th June to 20th July'2010.
During his training period, his work and conduct were found to be excellent.
Annushree Mandal
Manager-HR & Training
required to complete an important Project like this.
PREFACE
I am sincerely grateful for the assistance of several individuals, who have contributed
directly or indirectly in the completion of this report. An entrepreneurship can’t be
successful without the support of the people who are closely involved with the student
undergoing it. The knowledge, experience, guidance and the most important factor-
support from these people are indeed invaluable.
I take this opportunity to thanks Mr. Soumyajit chatterjee, (Marketing Executive),
Assurance info management Pvt. Ltd. (Kolkata) for providing me an opportunity to
undergo training in Assurance info management Pvt. Ltd. (Kolkata), the market leader
in IT sector. I would like to express my sincere thanks to the entire workforce at
Assurance info management Pvt. Ltd. (Kolkata), for their guidance and support all
through the project.
I am extremely grateful to Mr. Abhishek Ganguly MR Head, at Assurance info
management Pvt. Ltd. (Kolkata), for guiding me on the project “ISSUES AND
CHALLENGES FACED BY MYEDUCATIONS.IN TO MARKET THE WEBSITE.”
The experience has been an amazing one. It was a good learning experience for me.
I am highly obliged to express my gratitude to the member of Assurance info
management Pvt. Ltd for their support, help and co operation.
Lastly I would like to thank all my friends, colleagues’ and relative whose assistance
and support directly or indirectly went into the making of my project work.
BINIT DOSHI
DECLARATION BY THE CANDIDATE
Date:
Place: Sign of candidate
EXECUTIVE SUMMARY:-
The project on “Issues and challenges faced by myeducation.in
in to market the website” was carried out ASSURANCE INFO
MANAGEMENT PVT LTD, Which is a pioneer company in
Indian IT industry.
Objectives:-
To have a clear knowledge about Assurance Info
Management Pvt Ltd.
To explore the preferences of Institutions to different
categories regarding the registration.
To observe 4p’s of marketing regarding the webportal.
To explore current issues and challenges at the time of
registration.
Methodology:-
The methodology employed was:
Questionnaire
Interview.
Methodology :
During the time of the project some certain methodology is being followed. This section of the
survey put emphasis on the procedure that has been followed during the research study. This
facilities to understand the project work easily and clearly. The methodology has been used as
follows :
1. Research Design.
2. The sampling procedure.
3. Probably sampling technique.
4. Analysis of data
5. Defining problem and research design
6. Developed the research plan
The basic task of researcher is to decide on the sampling unit to be chosen which a crucial
judgment. The following questionnaire is to be answered.
1. Assembles data.
Research objective:
Find out issues and challenges during marketing the web portal called
myeducations.in. In Central Kolkata region.
Research Procedure :
1. Questionnaire Procedure
2. Interviewing Procedure
3. Observation Method
Sampling Plan :
We started our journey in 1998 with the aim of addressing IT industry's graphical communication &
development needs. The company brought with it an expertise of more than 4 years in
understanding and applying communication and graphical skills as well as development of software
skills to IT projects and products. With technologies evolving and changing at a phenomenal rate,
the software industry by and large has not been able to adequately address the important concerns of
communication. Added to this the very technical and engineering mindset that drove project and
product development, the users' social, psychological, and experiential concerns have often not been
adequately addressed. Assurance Info Management Pvt. Ltd. felt there was an immediate need to
bring in graphical and user communication skills to bear upon IT products and projects. Today,
Assurance Info Management Pvt. Ltd. has fully qualified graphic designers and communication
experts dealing with a wide variety of IT related areas such as Graphical User Interface (GUI)
design, design of Product Tutorials, Computer Based Training materials (CBTs), WEB Based
Training materials (WBTs), On-screen Product graphics, Print design and multimedia.
KNOWLEDGE BASE
Assurance Info Management Pvt. Ltd.'s capability has two facets to it. Our in-depth knowledge of
IT gives us a strong expertise in software design services, including design specification, coding,
testing and quality certification and so on, while our other core-strength, communication and
graphical skills, and adds a complete visual and multimedia dimension to our output.Assurance Info
Management Pvt. Ltd. has a rare and unique blend of capabilities, technical and graphical, to bring a
complete and holistic sense to projects and products. We believe these capabilities are essential
value-additions to each other.
INFRASTRUCTURE
Starting out small, Assurance Info Management Pvt. Ltd. has now grown to a renowned company in
a very short time. Straddling the two domains of technology and creative communication-
Assurance Info Management Pvt. Ltd. is committed to provide excellence, quality, customer care
and professionalism.Our aim is to grow into a strong and multidisciplinary force that is able to
address a wide variety of customer concerns- from designing corporate personalities to creating
software interface concerns. Our creative abilities and our in-depth knowledge of software provide
us with a unique ability blend and address this concerns.As a multimedia authoring organization, we
are fully equipped with latest computers that can crunch graphical data, CD-ROMS, CD writers
Scanners, and Image editors. Our base is a spacious office that can accommodate many people.All
our computers are multimedia capable and are connected in a Local Area Network. We have a
dedicated access to the Internet; 24 hours a day.We have our own company web site
www.aimpl.co.in with details of our services and an on-line portfolio of our work. Assurance Info
Management Pvt. Ltd. has professional contacts with other organizations for designing and
facilitating videography, story-boarding, sound production and editing, CD Maudling, broadcast
quality (hi-band) video and animation, and so on.Our services include print design and production
with reputed print shops, with which we are associated.
Corporate Office (Kolkata Branch)
AC-10, Sector-1, Saltlake.
Kolkata - 700064
Contact No: +91 33 329-53688
email: aimpl_kolkata@aimpl.co.in
Bangalore Branch
5157, 5th Block Janapriya Heights.
Bangalore - 560057
Contact No: +91 9886037317
email: aimpl_bangalore@aimpl.co.in
Mumbai Branch
404, C-3 Rutu Park Thane(W).
Mumbai - 400601
Contact No: +91 9920037317
email: aimpl_mumbai@aimpl.co.in
Ranchi Branch
B-1261/2 HEC Colony Dhurwa.
Ranchi - 834004
Contact No: +91 9331337317
email: aimpl_ranchi@aimpl.co.in
Products:-
Multimedia development:
Using up-to-date and sophisticated tools of Macromedia Assurance Info
Management Pvt. Ltd. is capable of creating communicative, high-end multimedia
programs
Development of animation:
Animation in both 2-D and 3-D formats (using 3-D generation tools like 3D Studio
max) - from concept, story-boarding to execution.
www.acharyainstitutions.org
www.srikrishnainstitute.org
www.calcuttaclub.com
www.punthipustak.com
www.ztechindia.com
www.dighaonline.com
www.wbtourismonline.com
www.cryoappnsc2004.org
www.aacued.org
www.cfbworkshop2003.com
Corporate Training:-
Tablet Monitor
Keyboard sliding tray
Gooseneck microphone
Digital XGA visualize
USB port for your USB devices
Standard multi-jack port to connect to your notebook, other AV
devices
Integrated control switcher to control your Audio Visual equipment in
the most simplified ways via RS-232 commands
Multimedia amplifier/mixer
Speaker, Annotation and recording software to record all your
proceedings
Equipment racks, Extendable platform
NETWORKING:-
Networking is one of the most important areas in information technology, and a thrust
area for the customer services business unit. AIMPL's networking group offers
development, consultancy, training and technical support in networking and
communications.
AIMPL supplies networking equipment, designs LANs and WANs, installs cables and
performs other services for its customers.
Network consultancy:
AIMPL provides consultancy for design and implementation of enterprise networks and
management solutions.
IT security consultancy:
We offer IT security consultancy services, which include security policy designing,
business continuity planning, security audit, vulnerability assessment, and server
hardening.
Enterprise management:
We offer enterprise management services for management and monitoring of all
network components such as servers, network hardware, WAN links, etc.
Software Development:-
"Assurance Info Management Pvt. Ltd." is strong in HTML Coding and other
Scripting technologies like Java Script, JAVA, PHP and VB Script to create
browser-enhanced functionality.
Dynamic page creation on the web: Creation of dynamic web pages using server-
side technologies like ASP, JSP, CGI (Using PERL & C++) Database connectivity
through Web and JAVA and to create components using Client-Server architecture.
TECHNOLOGY:-
AIMPL’s portfolio of products and projects that are developed using the Java
technology are based on the idea that the same software should run on many
different kinds of systems and devices.
Rdbms:
A relational database management system (RDBMS) is a program that lets you
create, update, and administer a relational database. Most commercial RDBMS's
use the Structured Query Language (SQL) to access the database, although SQL
was invented after the development of the relational model and is not necessary
for its use. The leading RDBMS products are Oracle, IBM's DB2 and Microsoft's SQL
Server.
PHP:
PHP is a powerful tool for making dynamic and interactive Web pages.
PHP is the widely-used, free, and efficient alternative to competitors such as
Microsoft's ASP.
Opportunities:-
Recognising and rewarding individual effort is an institutionalised process at AIMPL. We
would not be where we are without the whole-hearted support of our staff. Our fast-track
growth and the challenge of the current change and transformation demand ever-higher
levels of performance and a corresponding response from the organisation in terms of
support and motivation. All our employees are provided with an opportunity to discuss
their performance, plan their development and submit self-appraisals. Performance
appraisals are carried out annually while performance ratings are discussed with the
employee and feedback is given in a constructive manner. The goals for the next period and
the factors that facilitate and inhibit their achievements are examined.
Speed has put AIMPL on the fast track in terms of employee satisfaction and performance,
and it has enabled the company to improve the quality of the products and services it
delivers to customers.
Latest Openings:
. Front Office Executive 3. Data Entry Operator
Job Description: Job Description:
Non-interested NON-INTERESTED
41% 22%
0.45
0.4
0.35
0.3
0.25
0.2
0.15
0.1
0.05
0
institute have their website institute don’t have their website
interested
non-interested
From the above table we can analyze that the first row suggest that
14.2% institutions who have their own website and also they are
interested in our website called myeducations.in to show their institute
name in our webportal.This is one kind of issues that we have. Here the
challenges lies in the fact to increase the percentage of institutions
because the percentage is not very up to the mark.
The second row suggest that 11% of institutions who don’t have their
website and who are interested in our website.This is another kind of
issues that we have.As the institutes don’t have their website they are
not concerned about the website.They even don’t know what the website
is all about.In this case we should let them know first what is the
utility of the internet searching.After knowing the internet they can
understand that the use of the website, in other words they can utilize
what is advantageous of using the website.After they know the utility of
the website the task which is to convince them for registration becomes
quite easy.We can all say that the second row is in shaded portion
where the task is not very much difficult.
The third row suggest that 41% of the institutions who have their own
website and as a result they are not interested in our website.This is the
11% 7% 7% 9%
primary schools
B-schools
non-interested
interested
colleges
high schools
9 no.of inst.visited
8 positive response
7 negative response
0
Sonarpur GirishPark GrdenReach
Interested:- Interested:-
1. International Institute of business
1. Tegharia Vidyapith.
studies.
2. St. Stephens school. 2. Sanghamitra vidyalaya.
3.Dinabandhu Andrews institute of 3. Tegharia jr. basic school.
technology and Management
4. Swami Vivekananda group of
institution.
Non-interested:- Non-interested:-
1. Vidyaniketan. 1. St. Helen school.
2. St. Clare school.
2. Basu Bir foundation.
3.Mass education high school
3. St. Tressa girls school 4. South pioneer academy.
4. St. Thomas high school. 5. Emile school.
6. Vivekananda high school.
5. St. Paul school.
High schools Colleges B-schools Primary schools
INTERESTED:- INTERESTED:- INTERESTED:- INTERESTED:-
1. Laskarpur 1. Jaypuria 1. Dina bandhu 1. St. Stephens school
Rabindra vidyapith. college of Andrews Institute of Sonarpur.
2. Tegharia commerce. Technology and 2. Aryan Perished
vidyapith. 2. Management. school.
3. Sanghamitra 2. International
vidyalaya. Institute of business
studies.
Institute Name :
Trust Body :
Affiliated By :
Approved By :
Recognized By :
Accreditation :
Medium :
Details about the principal:
Principal’s Name :
Phone No :
Mobile No :
Fax No :
Email ID :
Campus address: Office address:
House/Site No : House/Site
Street Name : No :
Locality : Street Name :
Police Station : Locality
Postal code : :
State : Police
District : Station :
Phone No : Postal code :
Fax No : City :
Email ID : State
Website : :
District
Check the box if both the address :
are same. Phone No :
Fax No :
Email ID :
INSTITUTION DETAILS
Institute Description :
Year of Establishment :
Extra Curricular
Activities :
Placement :
Choose Category :
ART KINDERGARTEN NURSING
DENTAL LAW P.G.DIPLOMA
EDUCATIONS MBA PARAMEDICAL
ENGINEERING ME PHARMACY
GENERAL EDUCATIONS MEDICAL-ALLOPATHY POLYTECHNIC
GENERAL MASTERS MEDICAL-AYURVEDIC PRE PRIMARY
HIGHER SECONDARY MEDICAL-HOMEOPATHY PRIMARY
IIM MEDICAL-UNANI PROFESSIONAL,
IIT MTECH DEGREES
KENDRIYA VIDYALAYA SECONDARY
Program Details:
Program Name Affiliation Intake
I here by declare that all the above information are true to the best of my
knowledge and can be published in the said portal.