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    Enter Pre Nu Reship 12

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    Biresh Yadav
    This document summarizes an opportunity for a new business called the Privilege Store, which would be a store exclusively for female customers. Key points include: 1) The target customer market is women in Pune, which has a large population and is a major IT and industrial hub. Working women and those seeking convenience would be primary customers. 2) Entry barriers are low but the store would be the first of its kind focusing solely on women. 3) The initial capital investment required would be Rs. 12,00,000 for staffing, transportation, and leasing a small storehouse to start. 4) The market size in Pune is over 100 crores and growing over

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    Enter Pre Nu Reship 12

    Uploaded by

    Biresh Yadav
    132 views8 pages
    This document summarizes an opportunity for a new business called the Privilege Store, which would be a store exclusively for female customers. Key points include: 1) The target customer market is women in Pune, which has a large population and is a major IT and industrial hub. Working women and those seeking convenience would be primary customers. 2) Entry barriers are low but the store would be the first of its kind focusing solely on women. 3) The initial capital investment required would be Rs. 12,00,000 for staffing, transportation, and leasing a small storehouse to start. 4) The market size in Pune is over 100 crores and growing over

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    This document summarizes an opportunity for a new business called the Privilege Store, which would be a store exclusively for female customers. Key points include: 1) The target customer market is women in Pune, which has a large population and is a major IT and industrial hub. Working women and those seeking convenience would be primary customers. 2) Entry barriers are low but the store would be the first of its kind focusing solely on women. 3) The initial capital investment required would be Rs. 12,00,000 for staffing, transportation, and leasing a small storehouse to start. 4) The market size in Pune is over 100 crores and growing over

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    132 views8 pages

    Enter Pre Nu Reship 12

    Uploaded by

    Biresh Yadav
    This document summarizes an opportunity for a new business called the Privilege Store, which would be a store exclusively for female customers. Key points include: 1) The target customer market is women in Pune, which has a large population and is a major IT and industrial hub. Working women and those seeking convenience would be primary customers. 2) Entry barriers are low but the store would be the first of its kind focusing solely on women. 3) The initial capital investment required would be Rs. 12,00,000 for staffing, transportation, and leasing a small storehouse to start. 4) The market size in Pune is over 100 crores and growing over

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    Screening an Opportunity

    Framework
    Market
    • Idea : Privilege Store ( store only female )
    • Target Customer
    – Female
    Market Structure
    • Number of sellers / buyers
    – Seller
    • Few sellers
    • Large buyers
    • Entry / Exit Barriers
    – Low entry
    – Low exit
    • Degree of Differentiation
    – First kind of service
    • order from online and m-marketing
    • Price Elasticity of Demand
    – Large price elasticity
    • Number of Consumers
    Market Size
    – Home delivery
    • High income level
    – IT and industrial hub
    • Working class
    – Energy cost
    – Time cost
    – Hectic bargaining
    – Conveniences seeker
    • Quality and hygiene seeker
    – For away market
    – Unhygienic vegetable and places
    – Lack of quality
    • Outsiders
    – Language problem
    – India’s largest developing and 8th largest populated city in India
    – Big retailer such as not offering providing
    – Hotel , Catering and restaurant
    • Bulk buyer
    • Quality and hygiene
    • Convenience seeker
    • Quantity of Consumption
    – Green grocery contribute 35% in total expenditure on foods items
    – Daily needs items

    • Minimum Size: 100 Crores


    – More then 100 corores market in pune
    • Rate of Growth (30%+)
    – Not available
    • Demand
    – After Mumbai largest
    • Current Market Capacity
    – Not available
    • Degree of Fragmentation
    – Possibility in future
    • Grocery
    • Packaged Water
    • Hotel Room and restaurant table booking
    • Name –branded product and merchandise
    • MS = pioneering
    Profitability

    • Market Price
    – Depend on seasons and demand and supplies of
    vegetables items
    • Cost Price
    – Its differ on various vegetables items
    • Profit Margins
    – 0% to 350%
    • Breakeven Period
    – Its depend on consumers size
    • Working Capital
    – Constant requirement in large amount
    • Procurement and vegetables
    • Salary
    • Miscellaneous expenses
    Initial Capital
    • Amount of Initial Investment
    – Rs. 12,00,000
    • Mc -job employment(Rs. 2000 to Rs.5000)
    • Transportation
    – Small vehicle ( Cost Rs.3,00,000)
    • Building (lease)
    – Small store house

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