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Carefour Swot

Carrefour is a leading global retailer that operates hypermarkets, supermarkets, hard discount stores, and convenience stores. [1] Its vision is to be the preferred retailer wherever it operates. [2] Over the past 40 years it has grown to operate over 600 stores globally. [3] It sees opportunities for growth in the UAE, opening new stores, overtaking smaller competitors, improving labor relations and reducing costs. [4,5] However, it faces threats from low consumer confidence, high competition, the global economy, and lower-cost rivals. [6] An analysis of its external and internal factors gave it scores of 3.0 and 2.9 respectively. [7,10]

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Wissam Balloul
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165 views11 pages

Carefour Swot

Carrefour is a leading global retailer that operates hypermarkets, supermarkets, hard discount stores, and convenience stores. [1] Its vision is to be the preferred retailer wherever it operates. [2] Over the past 40 years it has grown to operate over 600 stores globally. [3] It sees opportunities for growth in the UAE, opening new stores, overtaking smaller competitors, improving labor relations and reducing costs. [4,5] However, it faces threats from low consumer confidence, high competition, the global economy, and lower-cost rivals. [6] An analysis of its external and internal factors gave it scores of 3.0 and 2.9 respectively. [7,10]

Uploaded by

Wissam Balloul
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPT, PDF, TXT or read online on Scribd
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CARREFOUR 2011

Prentice Hall, 2001 1


Vision Statement

The Carrefour group has one simple


ambition: making Carrefour the
preferred retailer wherever it
operates.

2
Mission Statement Components
1. Customers
2. services
3. Market share
4. Concern for survival, profitably, growth
5. Concern for public image
6. Concern for Employees

3
Mission Statement
Over the past 40 years, the Carrefour group has grown to
become one of the world’s leading distribution groups. The
world’s second-largest retailer and the largest in Europe, the
group currently operates four main grocery store formats:
hypermarkets, supermarkets, hard discount and convenience
stores. Carrefour hypermarkets offer a wide range of food and
non-food products and maintain a focus on competitive prices.
The company’s hypermarkets stock an average of 70,000
items. Floor areas of hypermarkets range from 5000 square
meters to over 20,000 square meters. At the end of 2004, the
company has about 288 hypermarkets in European countries
outside France, 157 in the Americas and 170 in
Asia. 4
Opportunities

• Strong growth potential in UAE


• New opening stores
• Overtaking new small competitors
• Maintain better labor relations.
• Reduce operating cost
5
Threats
• Low consumer confidence
• High competitive environment
• Global economic condition
• Lower cost competitors

6
EFE Matrix
Key External Factors Weight Rating Weighted
Score
Opportunities
Strong growth potential in 0.15 3 0.45
UAE

New opening stores 0.20 1 0.20


Overtaking new small 0.30 1 0.30
competitors
Maintain better labor 0.10 4 0.40
relation
Reduce suppliers cost 0.20 3 0.60
Threats
Low consumer confidence 0.10 3 0.30
High competitive 0.15 3 0.45
environment
Global economic 0.5 4 0.20
condition
Lower cost competitors 0.15 2 0.10
7
Total 1.00 3.0
Strengths
• Market leader
• Aggressive marketing and adaptable
business model
• Brand recognition
• Focus on competitive prices
• Increasing cash flows from operations
8
Weaknesses
• Lack of advertising
• Lack of staff
• bad location
• Taking too much time in opening new
stores.
• Poor E-commerce performance
9
IFE Matrix
Key Internal Factors Weight Rating Weight
ed
Score
Strengths
Market leader 0.05 3 0.15
Aggressive promotions 0.05 4 0.20
Brand recognition 0.10 4 0.40
Focus on competitive prices 0.05 4 0.20
Increasing cash flows from 0.10 4 0.40
operations

Weaknesses
Lack of advertisement 0.10 2 0.20
Lack of staff 0.10 2 0.20
Poor E-commerce performance 0.10 2 0.20
Lack of freshness 0.10 1 0.10

TOTAL 1.00 2.90


10
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