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SEO Made Easy

SEO, or search engine optimization, is the process of improving the visibility of a website in organic search results. Proper SEO involves choosing relevant keywords that describe your business and services, embedding those keywords on your website, and optimizing your site for those keywords. While a company site may naturally rank for its own name, optimizing for broader keywords like "coffee" that describe your industry is important to reach potential customers searching more generic terms. Choosing the right keywords to target is essential for SEO success.

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Diane L. Coville
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79 views19 pages

SEO Made Easy

SEO, or search engine optimization, is the process of improving the visibility of a website in organic search results. Proper SEO involves choosing relevant keywords that describe your business and services, embedding those keywords on your website, and optimizing your site for those keywords. While a company site may naturally rank for its own name, optimizing for broader keywords like "coffee" that describe your industry is important to reach potential customers searching more generic terms. Choosing the right keywords to target is essential for SEO success.

Uploaded by

Diane L. Coville
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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MADE EASY

Why do you need your website


search engine optimized?
MADE EASY

SEO| or Search Engine Optimization

…is the process of improving the visibility of a website or a


web page in search engines (Google, Yahoo, Ask, Bing, etc.)
via the "natural" or un-paid (“organic“ or "algorithmic")
search results. (Wikipedia)
MADE EASY

In general, the earlier (or higher on the page), and more


frequently a site appears in the search results list, the more
visitors it will receive from the search engine. SEO may
target different kinds of search, including image search, local
search, video search and industry-specific vertical search
engines. This gives a website web presence. (Wikipedia)
MADE EASY
First you have to find the best keywords that….

• Describe your business and services


• Have an acceptable level of traffic that you can compete with
• That you know your “target customers” are using to search
for you
• That are embedded in your website
• That the Search Engines will find and list
MADE EASY
Many people think if they type in the name of their
Company and it pops up in the 1st spot on the Google page,
then they assume that their site is optimized.

…well it is but that is because their site is optimized for


their Company name.

Let`s say the business name is Jane`s Coffee Spot. But if


Jane types in the word “coffee”, will the search show her
business on the top listing on the 1st page of Google? Most
likely the answer is NO!
MADE EASY

Let’s look at an example …


MADE EASY

Keywords found on this site:


Tim Hortons, coffee, baked goods, homestyle lunches, donuts,
always fresh, about us, in our store, join our team, community
& goodwill, quickpay tim card, nutrition calculator, store
locator, contact us, gourmet cookies, reload your tim card,
fresh new
MADE EASY
Let’s type in “Tim Horton’s”, for example:
MADE EASY

You can see that Tim Hortons comes up 1st in organic


traffic, directly under a “paid” ad.
MADE EASY
Now let’s type in “coffee”…
MADE EASY

Tim Horton’s did come up on the 1st Page, but then we


know it is optimized with the keyword “coffee”, is a
very popular site and has been on the web for a long
time.
MADE EASY
Now let’s type in “coffee shop”…
MADE EASY

It did not come up in the 1st 5 listings…


MADE EASY

…and it did not come up in the 2nd five listings either…


MADE EASY
These are
the results
that come
up in
Google`s
keyword
tool for
`coffee`.
MADE EASY

You can see that `coffee` is a very popular term that


people type in the Search Bar. But `coffee shop` has a
very acceptable number of hits per month and is a more
competititve keyword/phrase.
MADE EASY

Now….would Jane choose to optimize the


keyword “coffee” for her site and go up
against competition like Tim Hortons, or
would she choose “coffee shop”?
MADE EASY

Going back to the 1st five listings in Google for “coffee


shop”, you will also see that Google has found “images”
that have been optimized with the keyword/phrase “coffee
shop”.
MADE EASY

And there you have it! SEO made easy!

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