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    Marketing Notes 1

    Uploaded by

    Kashif Saleem
    This document discusses key marketing concepts in 3 paragraphs: [1] It defines marketing and distinguishes it from selling by noting marketing involves business activities designed to satisfy customer needs through products and services, including planning, pricing, promotion, and distribution to target markets. [2] It lists the 4 P's of marketing - product, price, place, and promotion - and defines packaging. [3] It briefly outlines customer buying behavior and factors influencing purchases such as culture, social factors, family, personal factors, and psychological elements.

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    Marketing Notes 1

    Uploaded by

    Kashif Saleem
    23 views3 pages
    This document discusses key marketing concepts in 3 paragraphs: [1] It defines marketing and distinguishes it from selling by noting marketing involves business activities designed to satisfy customer needs through products and services, including planning, pricing, promotion, and distribution to target markets. [2] It lists the 4 P's of marketing - product, price, place, and promotion - and defines packaging. [3] It briefly outlines customer buying behavior and factors influencing purchases such as culture, social factors, family, personal factors, and psychological elements.

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    This document discusses key marketing concepts in 3 paragraphs: [1] It defines marketing and distinguishes it from selling by noting marketing involves business activities designed to satisfy customer needs through products and services, including planning, pricing, promotion, and distribution to target markets. [2] It lists the 4 P's of marketing - product, price, place, and promotion - and defines packaging. [3] It briefly outlines customer buying behavior and factors influencing purchases such as culture, social factors, family, personal factors, and psychological elements.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOC, PDF, TXT or read online from Scribd
    Download as doc, pdf, or txt
    23 views3 pages

    Marketing Notes 1

    Uploaded by

    Kashif Saleem
    This document discusses key marketing concepts in 3 paragraphs: [1] It defines marketing and distinguishes it from selling by noting marketing involves business activities designed to satisfy customer needs through products and services, including planning, pricing, promotion, and distribution to target markets. [2] It lists the 4 P's of marketing - product, price, place, and promotion - and defines packaging. [3] It briefly outlines customer buying behavior and factors influencing purchases such as culture, social factors, family, personal factors, and psychological elements.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOC, PDF, TXT or read online from Scribd
    Download as doc, pdf, or txt
    of 3

    Marketing notes

    1. Definition,,, Marketing is a total system of business activates witch r design its plan price promotion and distribution the want satisfying products and services to the target market in order to satisfied the needs and wants of consumers 2. Difference b/t marketing and selling (net search)

    3. Marketing max product Goods and services that company offer to target market price Amount of money that customer paid for product place Distribution channels; comp activities that make the product available for target market promotion All activities that convey product benefit to target market and presume buyer to buy ( it includes advertising ) packging packing of a product in witch it is packed
    4. Marketing segmentation meets chartricises nag behavior (division of met in small parts according to

    Basic of segmentation 1, geographic (area, region, zone, country) 2 , demographic (population., age, gender, income, education 3, psychographic (socials class, life style, personality, culture 4, behaviorist (attitude like and dislike

    Customer buying behavior DEF A decision process and act of people involved in buying or using product Process Need recognition (consumer recognize its need e.g. hungry thirsty etc Choice of involvement level

    There R tow level of involvement (high or low) Information search information Depending on involved he can search through family friends nabours

    Evaluating of alternative Customer evaluate each alternative of product Be fore making final decision customer looks like (how to take delivery mood of payment discount payment term etc Post purchase behavior It depend s customer satisfaction it may be yes or no

    (warranty guaranty Final purchase decision

    Factors effecting customer buying Culture factors ( Culture ( Sub culture Social culture (upper lower middle) Social factors Reference groups (friends neighbors room mate s) Family Personal factors Age Family life cycle Occupation Economic situation Personalities Life style Psychological factors Convince Motivation Learning Belaves Attitude s

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