S.No. Industry Costs Revenue Segments: Labor Fuel Maintenance Aircraft Landing Rights

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S.No.

Industry Airline

Costs Labor Fuel Maintenance Aircraft Landing rights Food and Overhead on passenger Fixed Vehicle production costs Labor Marketing Cost of Material R&D

Revenue Segments Passengers Freight

Auto

Sales Financing

Retail

COGS Labor- probably variable Location Distribution channel-Wharehouses, transportation, computerized controls Customer delivery/online sales

Sales Club Membership Displays

Broadcaster

Programming Advertising

Advertising Donations

Cable

Programming Promotions Installation charges

Advertising Subscription

Movie & Home Entertainment

Studio Overhead Production costs

Theatre rentals ticket sales Rights Merchandicing Theeme parks

Insurance

Key Ratios Load Factor - RPM/availble seat miles Maintainence

Cyclic FX, Interest rates Litigation Regulated Model Changeover Steel procurement risk Macro enconomic risks Promotions Consumer confidence Scrap rates Quality issues Retail category- dept store, Discounter etc Mkt Size & Mrk Share Price, Value, Service Presentation Management expertise Quantitative measure Same Store sales COGS Cash flows Inventory turnover Receivables turnover Sales/Sq Ft. IMP: Inventory Real estate Credit cards Display Fashion will change Sensitve to Macro Competition Network Affiliation or Independent Audience Size CPT Imp: Size De-regulated Economies of Scope- broadband financial stability Lines of Business: Creator: Needs financing and tie-ups with distributors Distributor: Commissions, also help finance Packager: TV Network or station pipeline:

Success factors Copy Rights New Technology size Diversification regulation IMP Things Distribution & marketing Product differentiation Growth prospect Brand name IMP Stuff Interest Rates Demographics Fee Income Re-insurance Premium growth Product Differentiation Commission

Supply Side Agents/Sales force Websites Promotions Companies Demand Side Portfolio Liquidity Leverage

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