Web 2.

0
Library 2.0
What Kind of User are You?
 Omnivore
• 8%
• Typically in 20’s and Male
• Web 2.0
– Video online, blogging, social networking, IM

• Text Messaging
• Early Adopters
• Confident
 Connector
• 7%
• 30’s and female
• Reliant on Cell Phones
• Like that technology makes them more
accessible
• Use technology to connect with others
– Blog, website, other communication
• Find technology helps productivity
• Less self-confident than Omnivores
 Lackluster Veterans
• 8%
• 40’s and male
• Necessity
• Web surf and email
• Don’t find technology enhances
productivity
• Not really interested in expanding
technology use
 Productivity Enhancer
• 8%
• 40’s with children
• Use technology to get an edge in
professional and personal life
• Frequent user of Internet
 Mobile Centric
• 10%
• 30’s
• Online for a shorter time than the previous
groups
• Bells and whistles cell phones
• Internet for entertainment not productivity
 Connected but Hassled
• 9%
• Late 40’s and female
• Information Overload
• Invested a lot in technology
 Inexperienced Experimenters
• 8%
• Early 50’s, female and average income
• Online 5 years
• Web surfing and email
 Light but Satisfied
• 15%
• 50’s about equally male and female
• Cell phones without gadgets
• Late adopter of Internet
• Social and information use
• Don’t like being more available
• Like their technology but could live without
it
 Indifferents
• 11%
• 40’s and male
• Have simple cell phone
• Don’t see technology as making a
difference in their lives
 Off the ‘Net
• 15%
• No cell, no Internet access
• Mid- 60’s and female
• Lower income and education
 Take the Quiz
http://www.pewinternet.org/quiz/
What is Web 2.0??
 Creativity
Writerly
Flexible
Artgonia
Constant Beta
Tags/Folksonomies vimeo
Del.icio.us YouTube
Wikis
Attitude Wikipedia
wikispaces
wikidot
Tools/Applications Many to Many PBwiki
Flickr
Google
eBay Collaboration
LibraryThing

Communication Social Networking

Blogs MySpace
Blogspot/Blogger
Web 2.0 FaceBook
wordpress LinkedIn Fast and Cheap
MeetUp Modular

Democracy RSS
PermaLinks
User Centric Web Applications Work Like Desktop Bloglines
AJ AX
Google Documents
Zoho Show
 A re t
a t ou
Th d Ab s
eas un ean
Id o
e Ar ll M
o m ng t A
S ati t I
l o ha
F W

Library 2.0
 User Centric
• Reach Out to New Users
• Give Service to Current Users
• User Participation
– Creating and Evaluating Services
– Creating New Content
– Create Unique Organizing Systems
Use New Technology and Systems
• Respond rapidly to change
• Be more flexible
• Provide anywhere/anytime service
– Patron decides what and where
• Increase usability of technology and
resources
– Some questions about accessibility
 And . . . .
• Promote Collaboration
– Staff with staff
– Staff with patrons
– Patrons with patrons (?)
• Doesn’t get mentioned too much but . . .
 Not Really New
• Since the pre-WWW Internet days there
has been social networking
– BBS Bulletin Board Services were among the
first applications on the ‘Net
• Now it is flashier, easier and more
accessible
• Communication and sharing have always
been part of the “real” Internet
And, finally, Pam’s notion
Type
Library 1.0 Library 1.5 Library 2.0+

Element
Characteristic Warehouse Gateway Everywhere
Ownership Top down Top down but with Bottom up, user driven
collaboration
Subject Expert Librarian Librarian/User User
Access Controlled, onsite Controlled/Facilitated, Anywhere/Anytime,
onsite and online user tagging
Increasing anywhere
service
Librarian Role Expert/Gatekeeper Facilitator Colleague

Delivery In-house, paper, Mixture of paper, Online, streaming

media media and online media, podcast, mobile
Beginning of new access
modes of access
User No or limited Internet Mixture of types Heavy Internet Users
use
Who Uses the Library
Generational Wave of Computer
Use

10 years (2013), there will be 2.5 times as many

adults who range from 65 to 74 years old using
computers as there are today (2003)

A Research Report Commissioned by Microsoft Corporation and

Conducted by Forrester Research, Inc., in 2003
http://www.microsoft.com/enable/research/phase1.aspx
 Things to Think About During this
Training
• How do we attract and provide service to these
different kinds of users?
– What services could we/should we provide them?
• What do you need to provide these services?
– Resources
– Skills
• What different expectations do your current
users have? Your untapped users?
 Getting Started

Get a Web-based Email Account

 Editing Pictures on the Fly
• Picture from your digital camera can be
huge
– Even if it looks small in the document
• Sometimes photo’s are 1 MB or more in
size.
• Two sites on the web that let you resize
and edit your pictures
– http://pixer.us
– http://www.pixenate.com
 Flickr
• Place to house photos
• Place to sort photos into sets
• Place to share photos
• Uses tags and sets
 Flickr in Libraries
• San Mateo County Library -- http://www.flickr.com/photos/smcl/
• Birmingham Public Library -- http://www.flickr.com/photos/bpl/
• Corona Public Library -- http://
www.flickr.com/photos/coronapubliclibrary/
• Huntsville Madison County Public Library -- http://
www.flickr.com/photos/hmcpl/
• Coeur d’Alene Public Library -- http://
www.flickr.com/photos/coeurdalenelibrary/
• San Marino Public Library -- http://
www.flickr.com/photos/sanmarinopl/
• Monterey Park Public Library -- http://montereyparklibrary.llwip.org/
 Using Pictures
• Library with Flickr Badge
– http://www.rcpl.info/

• Library with Good Widgets

– http://stillwater.sals.edu/

• Library with Slide.com

– http://
profile.myspace.com/index.cfm?fuseaction=
user.viewprofile&friendID=149907396
 Blogs
• Why Blog
– It’s free
– It’s easy
• WYSIWYG (What you see is what you get . . .
pronounced WIZ-ee-wig) editing
– It doesn’t get rejected by SPAM filters
– No problem with attachments being filtered
out
– It can start a conversation
 Before Starting a Blog
• Who is your audience
• What is the purpose of the blog
• How often will you update
• Who will be responsible
• How will you maintain if (s)he leaves
 Blogging Libraries
• The Good
– http://www.rosevillelibraries.blogspot.com/
• Book Lovers Online Guide
• A stand-alone blog on blogspot with links to the
library website
– http://richmond.mykansaslibrary.org/
• A web page that is really a blog
– http://www.pvld.org/
• A number of library blogs included on the library
webpage. Look under Library News
 The Bad
• http://www.crpl.blogspot.com/TeenCafe/
– One of many library blogs that have not been
updated in years. Do a final post directing
readers to your library’s website or delete the
blog from the blog-o-sphere

If you no longer are keeping up your

Blog – DELETE IT!
 Homework
• The Class Blog
– Go to http://mclstech.blogspot.com/
• View the Learning 2.0 Slideshow
– http://www.slideshare.net/heyjudeonline/creative-web-20-le

• Post a comment on the blog

– Include the address of your flickr page
• We are going to make a blog in the next session.
Decide on
– The name of your blog
– The topic/focus of your blog
– The audience for your blog
Session 2
Homework Review
 Blogs are Easy to Set Up . . .
harder to maintain
Create your own blog:
http://www.blogspot.com

If you no longer are keeping up your

Blog – DELETE IT!
http://www.crpl.blogspot.com/TeenCafe/
How could your library use
blogs?
Collaboration
 Google Documents
• Uses AJAX to make online more like
desktop
• Share with yourself between computers
• Share with others
– They will need to have a Google account
– You can work on documents as a group
– Changes to documents are documented
• Publish
 More Collaboration Site
• Slide Share
– http://www.slideshare.com
– Can be embedded into your website or blog
• http://www.ci.escondido.ca.us/library/literacy/index.htm

– Do a search for public library

• Sharing Documents
– http://www.scribd.com
 RSS
• Really Simple Synidication
– Allows you to subscribe and get information
when there is a change
– Need an RSS reader to decipher the feed
– IE 7.x and Firefox have built in RSS readers
 Use RSS to
• Follow blogs and newsites
– www.bloglines.com
• Display RSS feed on your website or blog
– www.ylpl.lib.ca.us
• Create your own materials and distribute via
RSS
– http://denverlibrary.org/news/dplnews/about_rss.html
– http://search.tacomapubliclibrary.org/rss/rss.asp
Wikis
 Wikis Introduction
• Wisdom of Crowds
• Collaborative website that can be edited
by anyone with access
• Purest allows anyone to read, post, edit
• Some Wikis use Wiki Markup Language
(not standardized)
– http://
en.wikipedia.org/wiki/Wikipedia:How_to_edit_a_pa
 3 Major Wiki Programs used by
Libraries
• MediaWiki
– Used by Wikipedia
– Software that must be housed on your server
– Uses Wiki Markup Language
– Can decide who may edit and post
– http://
www.libraryforlife.org/subjectguides/index.php/Main_Page
– http://www.palsnet.info/refwiki/index.php?title=
Main_Page
– http://www.library.ohiou.edu/subjects/bizwiki/index.php/Ma
 More Wikis
• Wet Paint Wiki
– Free and hosted
– Unlimited storage and bandwidth
– Easiest to use
– Can give varying levels of permissions
– Has Google advertising
– http://dplbooks.wetpaint.com/?t=anon
 And One More
• PB Wiki
– Free and hosted
– Can make private
• If you want everyone to see but only certain people
to be able to edit, will need paid subscription
– Some WYSIWYG editing but still need to do
some programming for some items
– Designed for schools
– http://booklovers.pbwiki.com/ http://
cjrlcgames.pbwiki.com/
 Wikipedia
• Wikipedia is perhaps the biggest
experiment in the “wisdom of crowds.”
Anyone may edit any article.
• While you can do anonymous editing, your
IP address will be listed.
• Uses Wikimedia platform
• http://www.wikipedia.org
Homework
Session 3
 Homework
• See what happens when you click the link you sent
yourself as an invitation to collaborate on your document
in Google Documents
• Unpublish your document.
• Finish editing your blog
• Do a new post on your blog about some interesting
Library 2.0 idea you have for your library
• Add a comment to the class blog with your blog address
• http://mclstech.blogspot.com/
• Visit Pam’s myspace page
http://www.myspace.com/pca2
 Wet Paint Wiki
• http://mclstraining.wetpaint.com/
– Put in user name: lib2
– Password: mcls12
• Click Add New Page
• Use your name for the page title
• Add some copy
 PB Wiki
• https://mclslib2.pbwiki.com/
– Password: 1mcls2
– Put in your name and email
• Click New Page
• Use your name for Title
• Add Text
• Follow directions in your handout to add
your page to the sidebar
How could your library use
Wikis?
IM
 Instant Messaging
• Real Time text conversations
• When done on the computer, it is called
IM
• When done via cell phone, PDA or other
wireless mobile devise this is called
Mobile Instant Messaging (MIM)
• Text Messaging, which is also done via
cell phone, is a slightly different
technology
 IM Providers
• AIM (aol) • ICQ
• Yahoo • Jabber
• Google • MySpace
• MSN • Excite
• QQ

Downside – both participants must be

using the same provider
 Libraries Using IM
• The Spartanburg Public Library
– uses meebo widgets* on it’s website to allow
for IM between library staff and patrons
– http://www.infodepot.org/zUsing/AskLibIM.asp

*a widget is a graphic interface (GUI) and code that allow

a third party program to be imbedded
• The St. Charles Library
– offers access to 3 of the major IM programs
(AOL, Yahoo and MSN.
– http://www.stcharleslibrary.org/247ref/im_us.htm

• A best practices website:

– http://www.libsuccess.org/index.php?title=
Online_Reference
 IM Aggregating Programs
• Allows you to have access to several
different IM programs over the WWW
• You lose some of the functionality of the
stand alone IM client
• Solves security issues
• Trillian
– proprietary
– downloaded on the user’s computer.
• Meebo - browser based
IM is what kids do
 Google Talk
• Create a Google Talk Account
• Add your partner and invite
– Use your gmail account
• Have a chat

CUOL
Want to learn IM language? Check
out http://www.netlingo.com
 Twitter
• Microblogging
– Received by SMS (phone text message), instant
messaging, email, rss or application (like the twitter
website).
– Can be used to send group text message
• Twittering Libraries
– http://www.davidleeking.com/2007/05/09/twittering-libraries

• Twitterfeed uses RSS and can be posted on

your blog or website
– http://lib2arcadia.blogspot.com/
 Real Time Emergency or Interest
Updates
• Used during the recent fires with twitter
page links posted to various websites.
http://blog.perfectspace.com/2007/10/22/san-d
 Text Messaging
• Some libraries are offering text message
reminders:
– http://www.lawrence.com/events/ongoing/17893/smsr
eminder/
• Library Elf offers patrons warnings before books
are overdue, overdue alerts, library hold alerts.
This is a third party company. A number of
California Libraries are participating:
– http://www.libraryelf.com/Libraries.aspx
 Other SMS Technologies
• 3 Jam - www.3jam.com
– Send a group text message through the 3 Jam
service.
• You are charged for sending one text message. Unlike
Twitter, anyone who replies – replies to you.
• Pinger - www.pinger.com
– You send a voice message. The recipient receives a
text message with a link to the voice message.
• If you are interested in group messaging, you
might try this link for more information:
http://latestgeeknews.blogspot.com/2007/08/group-s
How Else Can Libraries Use
Texting and Twittering?
 Folksonomy and Social
Bookmarking
• A tag is metadata that is associated with
an object
– Keyword
• Often displayed as Tag Clouds
– http://
www.oclc.org/research/holidaycard/default.htm

• Try making a tag cloud from a search

– http://cloud.clusty.com/
 Tagging and Catalogs
• http://cat.danburylibrary.org/
– Tagging and a program/service called Library
Thing. Library thing provides the code to
display a tag cloud of related topics.
 Social Bookmarking
• Social Bookmarking in plain English
– http://www.youtube.com/user/leelefever
 del.icio.us
• If you want to share bookmarks with
your patrons
– Load bookmarks
– Tag
– Make public
– Get the URL for just the one tag that you want
– Post the URL http://del.icio.us/pcta/lib2.0
 Make a del.icio.us Page
• Go to http://del.icio.us
• Make an account
• Use the directions in the workbook to
upload the IM bookmarks
 Libraries and del.icio.us
• The San Mateo Public Library has posted bookmarks.
They have chosen to use dewey decimal classification
as their tags
– http://del.icio.us/SanMateoLibrary
• Lansing Public Library used many tags, their list is better
viewed in the cloud format.
– http://del.icio.us/lansingpubliclibrary
– http://del.icio.us/lansingpubliclibrary?settagview=cloud
• Thunder Bay has put its links on its library page. The
user can go directly to the del.icio.us page with links on
the chosen subject.
– http://www.tbpl.ca/internal.asp?id=283&cid=333
Social Networking
 Virtual Social Networking
• Promotes the establishment of
communities around similar interests
• Not new
• Earliest days of the Internet (long before
the advent of the WWW) - Bulletin Boards
• Now more options and flashier technology.
 Some Social Networking Options
• MySpace http://www.myspace.com
• Facebook http://www.facebook.com
• Linked In http://www.linkedin.com
• MeetUp.com http://www.meetup.com
• Yahoo groups and Google groups
• Ning
 Libraries on Social Networks
• List of Teenspaces on myspace
– http://www.libsuccess.org/index.php?title
=MySpace_%26_Teens
• Nashua Public Library (using myspace TV)
– http://profile.myspace.com/index.cfm?fuseaction=
user.viewprofile&friendid=66862858
• Briarcliff Manor Public Library
– http://profile.myspace.com/index.cfm?fuseaction=
user.viewprofile&friendID=111362832
– Note that author offered online bookdiscussions
 Anatomy of a My Space Page
• http://www.myspace.com/pca2
 Things to Think About

• Do teens really want you to meet them on

MySpace
• What is your purpose on MySpace
• Do you have the time to keep up your
page – a static page on MySpace is worse
than a static blog
 NING
• Make a Network site for any reason
• Flexibility on what elements you want to include
in your site
• Trends Older
– It might be appropriate for an Adult Services project
or a staff or professional project.
• It could be useful for Middle School or Teen
groups
– It can be set up by invitation only and the invitation
can be sent to the parent
You Tube
 You Tube
• Need to be clever
• Can’t do your own – find good one’s to link
• Seen this one on several library related sites:
– http://www.youtube.com/watch?v=epENxrNlMMA
• Or how about this one
– http://www.youtube.com/watch?v=W8EqGaRMUi4
• Bad example of you tube
– http://farmingtonlibctchild.blogspot.com/
• Bandwidth eater
Podcasts
 Podcasts
• Audio programs in MP3 format
• Ability to Syndicate
– Subscribe to the Podcast and receive new
episodes as they occur
• Library Research Hints (episodes might be using
the databases, 24/7 reference….)
• There are also Video Podcasts in MP4
format
 Libraries with Podcasts
• http://www.lansing.lib.il.us/podcasts.html
• http://podcast.denverlibrary.org/
• http://www.librarypodcasts.org/
 Talk Show Creation Sites
• http://www.talkshoe.com
• http://www.gabcast.com/