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    Delivering Consumer Delight

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    Shobhit Saini
    The document outlines P&G's 2012 sustainability strategies and goals. It discusses 5 strategies: 1) Developing more sustainable products, 2) Improving manufacturing operations, 3) Enhancing social responsibility efforts, 4) Engaging employees, and 5) Partnering with stakeholders. Some key 2012 goals included reducing energy/emissions in products by 20% and operations by 50% from 2007 levels, reaching 300 million children through social programs, and delivering 3 billion liters of clean water. Specific product initiatives like Ariel's "Turn to 30" campaign and new Ariel Excel Gel are highlighted for improving sustainability.

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    Delivering Consumer Delight

    Uploaded by

    Shobhit Saini
    47 views11 pages
    The document outlines P&G's 2012 sustainability strategies and goals. It discusses 5 strategies: 1) Developing more sustainable products, 2) Improving manufacturing operations, 3) Enhancing social responsibility efforts, 4) Engaging employees, and 5) Partnering with stakeholders. Some key 2012 goals included reducing energy/emissions in products by 20% and operations by 50% from 2007 levels, reaching 300 million children through social programs, and delivering 3 billion liters of clean water. Specific product initiatives like Ariel's "Turn to 30" campaign and new Ariel Excel Gel are highlighted for improving sustainability.

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    The document outlines P&G's 2012 sustainability strategies and goals. It discusses 5 strategies: 1) Developing more sustainable products, 2) Improving manufacturing operations, 3) Enhancing social responsibility efforts, 4) Engaging employees, and 5) Partnering with stakeholders. Some key 2012 goals included reducing energy/emissions in products by 20% and operations by 50% from 2007 levels, reaching 300 million children through social programs, and delivering 3 billion liters of clean water. Specific product initiatives like Ariel's "Turn to 30" campaign and new Ariel Excel Gel are highlighted for improving sustainability.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Download as ppt, pdf, or txt
    47 views11 pages

    Delivering Consumer Delight

    Uploaded by

    Shobhit Saini
    The document outlines P&G's 2012 sustainability strategies and goals. It discusses 5 strategies: 1) Developing more sustainable products, 2) Improving manufacturing operations, 3) Enhancing social responsibility efforts, 4) Engaging employees, and 5) Partnering with stakeholders. Some key 2012 goals included reducing energy/emissions in products by 20% and operations by 50% from 2007 levels, reaching 300 million children through social programs, and delivering 3 billion liters of clean water. Specific product initiatives like Ariel's "Turn to 30" campaign and new Ariel Excel Gel are highlighted for improving sustainability.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Download as ppt, pdf, or txt
    of 11

    Delivering consumer delight

    P&G Defines Sustainability Broadly

    Sustainability
    better quality of life for everyone, now and for generations to come

    Social Responsibility

    Environmental Responsibility

    2012 Strategies

    Strategy 1: Products

    Strategy 2: Operations

    Strategy 3: Social Responsibility

    Strategy 4: Employees

    Strategy 5: Stakeholders

    2012 Goals
    2008 Report Card
    Strategy 2012 Goal Progress

    $50 Billion

    $2.05 Billion

    Products
    20% reduction (per unit production from 2007) in: - Energy consumption - CO2 emissions - Disposed solid waste - Water consumption Total reductions over the decade of at least 50% (2002) Live, Learn and Thrive 300MM Children Deliver 3 billion liters of clean water in our Childrens Safe Drinking Water program

    Energy CO2 emissions Solid waste Water

    2007 -6% -8% -21% -7%

    Baseline 2002 -46% -52% -50% -51%

    Operations

    60 MM Children

    430 MM Liters

    Social Responsibility

    Products

    Strategy 1: Products
    Where to start ?

    Strategy 1: Products
    Where to start ?

    Strategy 1: Products
    WE Laundry Consumer Behavior
    Ariel Turn to 30

    Life Cycle Assessment


    Heating wash water is #1

    Reduce overall household energy if you just Turn to 30


    Awareness via partnership

    Consumers changed behavior


    In the UK, 17% now wash in 30 Up from 2% in 2002 Over 58,000 metric tons of CO2 emissions prevented

    Strategy 1: Products
    New Product Innovation Ariel Excel Gel

    Consumer Inspired Marked sustainability improvements


    30-40% less energy and 50-60% less water during manufacturing
    Packaging reduced 14-45% versus previously available alternatives Half the number of trucks needed to transport

    Brand-leading behaviour change


    47% of laundry consumers use Ariel at or below 30 C versus just 22% for other laundry brands

    Ariel Excel Gel Cleans Brilliantly at 15

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