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MODULE 6: INDUSTRIAL DESIGNS


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What is an industrial design?

An industrial design is the ornamental or aesthetic aspect of an article.


The design may consist of three-dimensional features, such as the shape of an
article, or two-dimensional features, such as patterns, lines or color.

Industrial designs are applied to a wide variety of products of industry and


handicrafts such as technical and medical instruments, watches, jewelry,
houseware, electrical appliances, vehicles, architectural structures, textile
designs, leisure goods and other luxury items.

To be protected under most national laws, an industrial design must appeal


to the eye. This means that an industrial design is primarily of an aesthetic
nature, and does not protect any technical features of the article to which it is
applied.

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How can industrial designs be protected?

1) In most countries, an industrial design must be registered in order


to be protected under industrial design law.

As a general rule, to be registrable, the design must be “new” or


“original”. Different countries have varying definitions of such terms, as well as
variations in the registration process itself. Generally, “new” means that no
identical or very similar design is known to have existed before. Once a design is
registered, a registration certificate is issued.

2) Depending on the particular national law and the kind of design, an


industrial design may also be protected as a work of art under copyright law.
In which case registration is not required.

In some countries, industrial design and copyright protection can exist


concurrently. In other countries, they are mutually exclusive: once the owner
chooses one kind of protection, he can no longer invoke the other.

3) In certain countries, an industrial design may also be protected


against imitation under unfair competition law.

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What kind of protection is provided by industrial designs?

The owner of a protected industrial design is granted the right to prevent


unauthorized copying or imitation of the design by others. This includes the
right of making, offering, importing, exporting or selling any product in which the
design is incorporated or to which it is applied. He may also license or
authorize others to use the design on mutually agreed terms. The owner may
also sell the right to the industrial design to someone else.

How long does the protection last?

The term of protection under industrial design laws is generally five years,
with the possibility of further periods of renewal up to, in most cases, 15 years.

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Are there territorial restrictions to industrial design protection?

Generally, industrial design protection is limited to the country in which


protection is granted. Under the Hague Agreement Concerning the International
Deposit of Industrial Designs, a WIPO-administered treaty, a procedure for an
international registration is offered. An applicant can file a single international
deposit with WIPO. The design will then be protected in as many member
countries of the treaty as the applicant wishes.

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Why protect industrial designs?

Industrial designs make an article attractive and appealing, thereby adding


to its commercial value and increasing its marketability.

Protecting an industrial design:

- helps to ensure a fair return on investment;


- improves the competitiveness of a business against copying and
imitating the design by competitors;
- helps to increase the commercial value of a company, as successful
industrial designs constitute business assets;
- encourages creativity in the industrial and manufacturing sectors, as
well as in traditional arts and crafts.

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