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    Final Check

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    Hajji Iršłäñ Âkräm
    The document summarizes a case study of brand activation for a new daily newspaper called "Naayi Baat" launched by Superior University. The newspaper was launched on November 19th, 2011 and had interesting sections beyond news like science, technology, business, children, women, and youth. Students helped promote the newspaper by distributing play cards, streamers, banners, and balloons. They set up promotions in a public area where some students promoted the newspaper while others distributed free copies to the public. While some members of the public were uncooperative, the students and teachers ultimately completed the promotion successfully and learned valuable lessons about practical brand activation.

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    Final Check

    Uploaded by

    Hajji Iršłäñ Âkräm
    16 views1 page
    The document summarizes a case study of brand activation for a new daily newspaper called "Naayi Baat" launched by Superior University. The newspaper was launched on November 19th, 2011 and had interesting sections beyond news like science, technology, business, children, women, and youth. Students helped promote the newspaper by distributing play cards, streamers, banners, and balloons. They set up promotions in a public area where some students promoted the newspaper while others distributed free copies to the public. While some members of the public were uncooperative, the students and teachers ultimately completed the promotion successfully and learned valuable lessons about practical brand activation.

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    The document summarizes a case study of brand activation for a new daily newspaper called "Naayi Baat" launched by Superior University. The newspaper was launched on November 19th, 2011 and had interesting sections beyond news like science, technology, business, children, women, and youth. Students helped promote the newspaper by distributing play cards, streamers, banners, and balloons. They set up promotions in a public area where some students promoted the newspaper while others distributed free copies to the public. While some members of the public were uncooperative, the students and teachers ultimately completed the promotion successfully and learned valuable lessons about practical brand activation.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    16 views1 page

    Final Check

    Uploaded by

    Hajji Iršłäñ Âkräm
    The document summarizes a case study of brand activation for a new daily newspaper called "Naayi Baat" launched by Superior University. The newspaper was launched on November 19th, 2011 and had interesting sections beyond news like science, technology, business, children, women, and youth. Students helped promote the newspaper by distributing play cards, streamers, banners, and balloons. They set up promotions in a public area where some students promoted the newspaper while others distributed free copies to the public. While some members of the public were uncooperative, the students and teachers ultimately completed the promotion successfully and learned valuable lessons about practical brand activation.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
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    CASE STUDY OF NAAYI BAAT

    Brand activation start:Brand activation basically means are which we can introduce the product and generate awareness of the product. Superior university launching a daily news paper. News paper name is Naayi Baat" date of lunching is 19, Nov 2011. Having interesting features that make it different from other ordinary newspaper. 1) Launching from education sector 2) Five interesting pages on daily bases along with current national and international news.      Science & technology page Business page Children page Women page YOUTH page.

    Process planning:Some students arrange the own bikes and cars during the publicity of daily Naayi baat news paper. Teacher arranged class group desiccation about the planning of Naayi baat newspaper. Teacher divides all students into small group foam. Each group members are five and collects the ideas of all the students .After this group desiccation teacher decided used different thing during the promotion of daily naayi baat news paper like play-card ,streamers , banners, balloons, motivation back ground sound and distribute free 400 copy of newspaper.

    Activation in reality:We are really thankful to the rector of Superior University Ch.Abdul Rehman & Sir Imran Ijaz. Who gave us a great opportunity to the promotion of naayi baat implement in reality? All students come in shock chowk at 6 oclock in morning. Teacher divided the whole work. Some students mention banners and some student mention balloons on street light. Teacher makes two groups & sign the duties some students standing in promotion side and other students are standing in distribution side to distribute the news papers in general public. During the promotion student faced negative behavior of the public, I think those people are un-educated because they did not cooperate with the student and they talk rubbish with students and as well teachers. At last student and teacher successfully handle the situation. After promotion student feel very proudly because they complete task successfully and efficiently. We have learned many things about brand activation. Because when we go in practically life this thing help in feature.

    Superior University

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