C O R P O R A T E

P R O F I L E

E N V I R O S O C I A L

D E S I G N

C O M P A N Y

w w w . h a c i e n d a c r a f t s . c o m

ABOUT THE COMPANY

Down-to-earth but imaginative, life in the sugar plantations of Negros Island in central Philippines inspired Hacienda Crafts to produce and export handcrafted furniture and home accessories. Founded in the early 1990s, the vision of Hacienda Crafts is to translate Negros Island design and creativity into distinct products that transcend boundaries, to transform a genteel and artistic lifestyle into unique furniture pieces that appeal to people worldwide. Towards that vision, Hacienda Crafts weaves rustic hacienda charm into every furniture design, creating high quality, handcrafted pieces that soften contemporary living spaces with aesthetic excitement and practical sense.

Lighting Design
In 2004, Hacienda Crafts passionately pursued the production of lighting xtures. Floor lamps, table lamps, sconces, and chandeliers have since been fashioned out of natural materials. Pieces were eagerly swept out of show rooms and into private residences and commercial establishments, from New York to Hongkong, to Dubai and Sydney. And as its lamps began to hang from the ceiling of hip coffee shops, Hacienda Crafts proved that with uncompromising design and creativity, natural materials can endure and meld comfortably in contemporary settings. This has bolstered the rise of Hacienda Crafts name in the world of interior design.

uncompromising

design and creativity

The abundance of Negros Island design and creativity continues to move Hacienda Crafts to exhibit its works internationally. Hacienda Crafts has joined numerous shows, including the Hongkong International Furniture Fair, the Macef in Milan, Italy, the Shanghai Gift Show, the Tendence and Ambiente in Frankfurt, Germany, Consumer Goods Asia in Singapore, the Tokyo Gift Show and the Fukuoka International Show in Japan, and the Manila FAME, CebuNEXT, and Negros Trade Fair in the Philippines. Hacienda Crafts releases a new collection every year. Contributing to the companys capacity to cater to a demanding world market are its collaborative relationships with partners, from artisans in the countryside to suppliers of furniture parts, to furniture showrooms all over the world. Hacienda Crafts has been exporting furniture and home accessories to Europe, the Americas, the Middle East, Africa, Southeast Asia, and Australia.

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NEW COLLECTION

KAGINGKING TABLE LAMP

The Kagingking Table Lamp recreates the bamboo forests that abound in the Philippine countryside. Handcrafted by rural folk of Negros Island, sustainable bamboo twigs form romantic silhouettes against the glow of the lamp.

OBI SQUASH HANGING LAMP

The Obi Squash Hanging Lamp evokes lightness and uidity characteristic of the invigorating air of the countryside. Handcrafted by rural folk of Negros Island, the obi design is rendered in sustainable buri midrib.

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NEW COLLECTION
PISPIS HANGING LAMP
The Pispis Hanging Lamp depicts newly hatched birds (pispis) in a nest. Handcrafted by rural folk of Negros Island, the nest design is rendered in sustainable buri midrib.

JUNGLE VINE HANGING LAMP

The Jungle Vine Hanging Lamp captures the artistry of wild ora as it descends from the forest canopy. Handcrafted by rural folk of Negros Island, the lamps are wrapped in sustainable abaca ber.

MOMENTS FLOOR LAMP

MOMENTS
FLOOR LAMP (large)

42" 106.7 cm

The Moments Floor Lamp celebrates a moment in time FLOOR LAMP (large) 10" with pictures 10" xcmSpanish coloof x 42" 25.4 x 25.4 cm x 106.7 cm item code: nial Philippines.-0111-L Handcrafted BWSTL by rural folk of Negros Island, MATERIALS metal frame twined with it is meticulouslypictures laminated abaca twine sustainable abaca ber. dye
10 25.4 cm

wood stand

COLOR /FINISH black

10" 25.4 cm

LOADABILITY 1 x 20 288 boxes 1 x 40 577 boxes 1 x 40 HC 622 boxes

Hacienda Crafts

PRODUCTION lead time: 45 - 60 days minimum quantity: 20 boxes

Hacienda Crafts Hda. Sta. Rosalia, Manapla, Negros Occidental, Philippines Mail 15th & Lacson Streets, Bacolod City, Negros Occidental, Philippines Phone 63 34 2130062 63 917 3009686 E-mail info@haciendacrafts.com www.haciendacrafts.com

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SUSTAINABLE MATERIALS
Hacienda Crafts uses a variety of raw materials that grow abundantly throughout the Philippines.

Rattan Rattan belongs to the class of climbing palms. Some rattan varieties grow as thickets while others climb on tall trees, and they are distinguished by the smoothness of their skin and diameter of the poles. Three rattan varieties are commonly used in the manufacture of furniture and furnishings, trays, baskets, and other handicrafts, as well as excellent twine. These are Arurog (Calamus javensis), Palasan (Calamus maximus), and Sika (Calamus spinifolius). Buri Buri (Corypha utan) belongs to the class of erect palms. Growing up to 20 meters high, with a maximum trunk diameter of one meter, and leaves that spread up to three meters long, the buri is visually the most imposing palm in the Philippines. Buri is one of the most economically important palms. Among its many uses, split midribs are trusted materials for baskets and trays. The skin of a budding buri leaf is the source of buri rafa that takes to color well, making more attractive baskets and bags. Tinalak The Tinalak is the iconic indigenous weave design of the Tboli Tribe of southern Philippines. The fabric is woven from sustainable abaca ber by master weavers who, through a dream, are said to be gifted with weaving skill by either the goddess Fu Dalu or the tribes ancestors. In character, the master weavers perform their craft without pre-drawn patterns, but from images they see in their dreams. Hence, Tinalak weavers are called dream weavers and every nished fabric is a unique creation. Bamboo Eight varieties in the bamboo class are used extensively in housing construction, manufacture of furniture and furnishings, basketry and other handicrafts, and matting. These are the Kawayan-Tinik (Bambusa spinosa), the most popular in the Philippines, Giant Bamboo (Dendrocalamus asper),Bayog (Dendrocalamus merilliana),Botong (Dendrocalamus latiorus), Bolo (Gigantochloa levis), Anos (Schizostachyum lima), Buho (Schizostachyum lumampao), and Puser (Schizostachyum fenexii). Niyog Niyog (Cocos nucifera), popularly known as coconut palm, belongs to the class of erect palms. Standing up to 25 meters tall, it is the most widely distributed and economically valuable palm in the Philippines. Coconut twigs are ideal for placemats and table runners, votive candle containers, as well as embellishment for holiday dcor. Coir ber from husks is used to make bags, ropes and twine, door mats and oor coverings, and cushion stufng. Shells are made into kitchen utensils, buttons, and decorative wall hangings. Colorful nut dishes have also been made out of both husk and coconut shell. Baskets and trays are also made out of coconut leaves and midribs. Leaves also make for durable thatches for homes, often built using coconut lumber. Abaca Abaca (Musa textiles) is a plant native to the Philippines that closely resembles the banana. Popularly known as Manila hemp, abaca has been valued for its strength, exibility, buoyancy, and resistance to salt water. As a result, it has been a popular cordage material as early as the 19th Century. Although abaca has found wide industrial use, it has also evolved as a material for home furnishings, including carpets, table mats, lamp shades, and as binding material for furniture construction. Nito Nito (Lygodium spp.) belongs to the class of climbing ferns. With its slender stems twining around plants, the nito sheds leaves as it matures and becomes ready for harvest. Nito is a popular raw material for baskets, placemats and plate chargers, coasters, and box containers.

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Designer:
CHRISTINA BORROMEO GASTON
The artistry and passion for design of Christina Borromeo Gaston was encouraged at the University of San Carlos in Cebu where she nished her bachelors degree in Architecture. Immediately thereafter, Christina left for the United States to join an architectural rm in Virginia. Her marriage to Joey Gaston brought her to Negros Island, where Hacienda Crafts was eventually organized. As the companys Creative Director and Designer, Christinas love for interior design naturally found a home. Christina has contributed to the growth of the Philippine furniture and furnishing industry. She continues to be an active ofcer of the Association of Negros Producers and is currently the Vice President of the Cebu Furniture Industries Foundation. The CFIF is the organization behind the staging of CebuNEXT, an annual international exhibition of furniture and home accessories. Christina is also the Chairman of the March 2012 CebuNEXT-ManilaNOW consolidated furniture show to be held at the SMX Convention Center in Pasig City, Manila.

Envirosocial Passion
The work of Hacienda Crafts started as a way to augment the livelihood of sugar farm workers in Negros Island. Today, up to 500 rural-based families continue to produce hand-made furniture and home accessories for Hacienda Crafts. This number is projected to rise to 1,500 families in the next ve years as Hacienda Crafts expands operations to other parts of the Philippine archipelago. The expansion results in a three-fold social benet. First, economic sustainability for the company. Second, livelihood opportunity for Filipinos. And third, by moving manufacturing closer to the source of raw materials, Hacienda Crafts curbs its carbon footprint that otherwise will result from raw material inventory movement.

Design Outreach
Christina organized the Kagikan Program of the CFIF in 2010. The program seeks to invite young Filipino designers living abroad, who trace roots to the Philippines, to return to the country and collaborate with Cebu designers, in the end creating furniture and home accessory designs that are meaningful to foreign markets. In 2010, ve designers heeded the call to join the Kagikan Program. They came from New York, Singapore, Austria, London, and Tokyo. Their creations were exhibited in a special display at the March 2011 CebuNEXT and at the October 2011 Manila FAME. The designers have since decided to pool their talents, calling themselves EPOCH, and moving on to mentor local designers.

artistry and passion

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CONTRIBUTING DESIGNERS

Daniel Latorre Cruz was born in the Philippines and raised in England. He studied Furniture and Related Product Design at the Buckinghamshire Chilterns University College in High Wycombe. After graduating in 1998, Daniel apprenticed under various furniture designer-makers based in London while working for an established retail design manufacturer. In 2007, he worked as a model maker under the tuition of Japanese model maker Hiro Takayanagi, which involved working with various materials made mainly of paper. His clients include the John Pawson ofce. Stanley Ruiz is a trans-disciplinary designer and artist based in Brooklyn, New York. He has worked in the elds of product and furniture design, exhibition design, crafts, ceramics, and interactive media. He was the lead product designer at Jonathan Adler and Real Simple/Time Warner. His works have appeared at the Museum of Arts and Design and at the New Museum of Contemporary Art in New York. His products were sold at Habitat, Takashimaya, Urban Outtters, and numerous boutiques and galleries worldwide. Stanley has exhibited extensively in the USA, Europe, and Asia. He represented the Philippines at the 4th Asia-Europe Artcamp in Helsinki, Finland in 2006. He received the Coup De Coeur award at Maison & Objet in Paris in 2008, and Surface magazine named him one of the Avant Guardians of 2010. His recent projects include material development and designing product collections for artisans in the Philippines. Rey Soliven is a multi-awarded designer of furniture and home accessories. A graduate of Industrial Design from the University of Santo Tomas, Rey has been a Product Design Unit Head at the Product Development & Design Center of the Philippines. He has since worked independently as a design consultant for many companies and exhibitions here in the Philippines and elsewhere. Val Padilla was the Furniture Section Head of the Product Development & Design Center of the Philippines. A graduate of the University of Santo Tomas, Val has received over 50 awards internationally. As Design Consultant and Curator for the European Economic Council of the Philippines, Val designed the Philippine National Stand at the KOLN International Furniture Fair in Germany from 2003 to 2006. Martha-Mae Cech is a graduate of Industrial Design from the University of Applied Art in Vienna, Austria. She was schooled under renowned professors, including Borek Sipek, Ross Lovegrove, Paolo Piva, and Hartmut Esslinger. Born to a Filipino mother, Marthas works were featured at the March 2011 CebuNEXT and October 2011 Manila FAME as part of the Kagikan Program of the Cebu Furniture Industry Foundation.

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HACIENDA CRAFTS TEAM

Joey Gaston is the husband of Designer Christina Borromeo Gaston. He is the President of Hacienda Crafts. An Architecture graduate of the University of Santo Tomas, Joey is rst and foremost a fth-generation sugar farmer. It is in his familys plantation where Hacienda Crafts found inspiration and beginning. Joey attends to the business concerns of the company, focusing mostly on the functions of sales, marketing, and nance. Underneath all that, his upbringing in the farm avors everything that Joey pursues, from food to lm to furnishings and furniture. Sergio Boero is the Business Development and Design Management Director. Sergio brings with him 20 years of experience in fashion and design. Moving to Asia from his native Italy in 2001, Sergio introduced the Istituto Europeo di Design Moda Lab in China. He has also been consultant to the Nuova Accademia di Belle Arti Milano (NABA) and Domus Academy, an international postgraduate school of design and fashion based in Milan, Italy. Alan S. Gensoli is the Marketing Communications Consultant. Previously, Alan worked in the magazine industry of Park Avenue, New York. For four years, he was the Production Editor of 1,001 Home Ideas, a home design and furniture magazine with over ve million readers worldwide. A graduate of the Ateneo de Manila University and the Asian Institute of Management, Alan is now a marketing consultant in different industries.

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AWARDS & REVIEWS

Envirosocial design and workmanship are the core competencies of Hacienda Crafts. They are reected in the many awards the company has reaped from prestigious organizations in the Philippines.
Cebu Furniture Industry Foundation MUGNA AWARDS for Best Designer in 2000 and 2001, for Best Product in 2001, and a nomination for Best Lighting Design in 2007. Association of Negros Producers BULAWAN AWARDS in 1995, 2002, and 2004. Philippine Department of Trade and Industry KATHA AWARDS for Booth Display in 1999, and for Product Design in 2002.

envirosocial design and workmanship

Hacienda Crafts products have also been featured in many books and magazines, among them:
Coconut Philippines by Lalaine Villafuerte-Abanol, Copyright 2007 Apples of Gold Publishing Tropical Interiors by Elizabeth V. Reyes, Copyright 2002 Periplus Editions HK Tropical Living by Elizabeth V. Reyes, Copyright 2000 Periplus Editions HK Dreamers, doers, risktakers: entrepreneurial case studies, Copyright 1998 Small Enterprises Research and Development Foundation of the U.P. Institute for Small-Scale Industries. Surface Asia magazine, February 2012 edition Esquire Philippines magazine, December 2011 edition Philippine Tattler magazine, April 2009 edition Philippine Airlines Mabuhay magazine, October 1995 edition

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E N V I R O S O C I A L

D E S I G N

C O M P A N Y

HACIENDA CRAFTS COMPANY Hacienda Santa Rosalia, Manapla Negros Occidental, Philippines www.haciendacrafts.com info@haciendacrafts.com T/F: +63.34.454.0093