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    Market Study of Paint Industry

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    Arpita
    This document will give u an overall analysis of india paint industry with special focus o decorative segment

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    Market Study of Paint Industry

    Uploaded by

    Arpita
    20K views9 pages
    This document will give u an overall analysis of india paint industry with special focus o decorative segment

    Copyright

    © Attribution Non-Commercial (BY-NC)

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    PPT, PDF, TXT or read online from Scribd

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    This document will give u an overall analysis of india paint industry with special focus o decorative segment

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Download as ppt, pdf, or txt
    20K views9 pages

    Market Study of Paint Industry

    Uploaded by

    Arpita
    This document will give u an overall analysis of india paint industry with special focus o decorative segment

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Download as ppt, pdf, or txt
    of 9
    At a glance
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    The key takeaways from the document are that the Indian paint industry is dominated by the decorative segment, with Asian Paints and Kansai Nerolac being the major players. The industry is moving from commodity to branded products with increased focus on R&D, brand building, and expanding distribution networks.

    The two major segments of the Indian paint industry are decorative paints which account for around 70% of the market, and industrial paints which make up the remaining 30%. The decorative segment is further divided into organized and unorganized sectors, with the organized sector dominating.

    In the decorative paint segment, Asian Paints has the largest market share of around 37%, followed by Kansai Nerolac at 13%, Berger Paints at 11%, and ICI with 8%. Other major players include Jenson & Nicholson and Shalimar Paints.

    INDIAN PAI NT INDU STRY

    Paint Industry

    Product Sector

    Industrial Decorative Organized Unorganized


    30% 70% 70% 30%
    Coil Coatings Enamels
    Powder Coatings Distempers

    Automotive
    Coil Coatings
    Paints CoilEmulsions
    Coatings

    Marine Paints Exterior Coating

    High Performance Wood Finishes


    INDUSTRY PLAYERS

    DECORATIVE SEGMENT

    Others 19% Asian Paints


    Shalimar 6% 37%

    Jenson and
    Nicholson
    6%
    Kansai
    ICI 8%
    Nerolac 13%
    Berger paints
    11%
    MARKET FEASIBILITY
    The Indian paint industry is a Rs 49 billion
    sector.

    GDP growth is higher, the paint sector will


    benefit and vice versa

    Highly price sensitive & cyclical

    Demand arises in Festive Season.

    Change in demand patterns over the years.


    TECHNOLOGY IMPACT: BERGER
    •Berger has a series of tie-ups for various purposes.

    •Joint venture with Becker Industrifag.


    •Berger allied with the Japanese major Nippon
    Paints to boost its OEM turnover
    •Agreement with Orica Australia Pvt. Ltd. to
    produce new generation protective coatings.
    •Tie-ups with Valspar Corp and Teodur BV for
    manufacturing heavy duty and powder coatings.
    ADVERTISING IMPACT: ASIAN
    PAINTS V/S KANSAI NEROLAC
    •Waah Sunil Babu •Aapko banaye style
    •Soha & Saif Ali Khan ad ikon
    •Rang soche nahin, •Show your true color
    dekhe jaate hain •Jab ghar ki raunak
    •Har Rang Kuch kehta badhani ho…
    hai
    •Har Ghar Kuch Kehta
    hai
    •Bangla toh abhi bhi
    chamak raha hai
    MARKET RESEARCH & TREND
    ANALYSIS
    Involvement of the consumer.
    Shift from Commodity to FMCG – brand building.
    Communication or lack of it can make or break
    your brand.
    Changed brand identity, online services, Inc R&D
    spend.
    Newest Trends – New textures, use of bold
    shades, Disney
    e.g. Kansai Nerolac site: personality V/s rational
    INCREASING 5% MARKET SHARE
    Strengthen communications
    Multi v/s sole dealer
    Training to dealers
    Increase awareness (networking) amongst
    interior decorators, architects, consumers,
    contractors
    Feedback mechanisms
    -E.g. Nerolac impressions
    NEXT YEAR PROJECTIONS
    Introducing Water – based Paints.
    Repositioning of existing Brands in Rural Market.
    Broadening of Distribution Network.
    Adding more choices for shades and effects.
    Enhancing Better Quality
    Demand will be generated through the new
    constructions coming in housing and industries.
    SWOT ANALYSIS
     Strengths
     Imp of brand image as barriers to new entrants
     Good technology backup.
     Weakness
     Raw materials – scarcity
     Requirement of high working capital
     Real estate in a depression phase.
     Opportunities
     Fiscal incentives provided by Government.
     Commodity to fmcg
     Rise in disposable income
     Threats
     Foreign companies entering as sole players

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