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    Assignment ABM

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    Namrata Gulati
    The document discusses three questions for an assignment on international business management. Question 1 asks about Ikea's success as a global brand. Question 2 asks to analyze five advertisements for their selling strategies and underlying psychology. Question 3 asks about the best strategy for a company expanding overseas operations - hiring from the parent company or local hiring, addressing benefits and drawbacks of each option.

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    Assignment ABM

    Uploaded by

    Namrata Gulati
    27 views1 page
    The document discusses three questions for an assignment on international business management. Question 1 asks about Ikea's success as a global brand. Question 2 asks to analyze five advertisements for their selling strategies and underlying psychology. Question 3 asks about the best strategy for a company expanding overseas operations - hiring from the parent company or local hiring, addressing benefits and drawbacks of each option.

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    The document discusses three questions for an assignment on international business management. Question 1 asks about Ikea's success as a global brand. Question 2 asks to analyze five advertisements for their selling strategies and underlying psychology. Question 3 asks about the best strategy for a company expanding overseas operations - hiring from the parent company or local hiring, addressing benefits and drawbacks of each option.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    27 views1 page

    Assignment ABM

    Uploaded by

    Namrata Gulati
    The document discusses three questions for an assignment on international business management. Question 1 asks about Ikea's success as a global brand. Question 2 asks to analyze five advertisements for their selling strategies and underlying psychology. Question 3 asks about the best strategy for a company expanding overseas operations - hiring from the parent company or local hiring, addressing benefits and drawbacks of each option.

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    Attribution Non-Commercial (BY-NC)
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    Banarsidas Chandiwala Institute of Professional Studies, Dwarka, New Delhi- 75 MBA IV Semester (Bt.

    2010-12) Assignment Subject:- ABM Q. 1 Is Ikea a successful global brand? Why has it been successful? Code: MS 214 (10 Marks)

    Q.2 Choose five advertisements from any source and analyze each for its selling strategies. What's the underlying psychology? (10 Marks) Q.3 Company ABC has started overseas operation and wants to become a Global

    company. They have started focusing on more comprehensive objectives and policies. The overall objective of the organization is to promote a global image and international brand development. HR executives are directed to make some policies and arrangements for achieving the above mentioned objectives. By this growth strategy they have to develop teams and hire some professionals and supporting staff. Now they have two ways; one is to hire people from the head office and appoint them overseas or to hire local people of that country where they are operating. Both of options may have some benefits and drawbacks. But there will be only one strategy which this organization can adopt.

    You need to address the following issues;

    1. 2.

    Which

    is

    the

    best

    strategy

    from

    the

    given

    two?

    (5marks) (5 marks)

    What is the rationale of choosing this strategy?

    Note:1. All Students have to submit the assignment latest by April 20, 2012. 2. This is an individual assignment. No two assignments should be same 3. Submit the assignment in hand written form. Printout or Photocopy will not be acceptable at all. 4. Overall this assignment carries 10 marks.

    (Dr. Vikas Dahiya) Asst. Professor

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