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Unilever Mission Statement and Objectives

The document discusses mission statements, aims, and objectives for organizations. It provides definitions for mission statements and discusses whether they are useful. Mission statements are meant to guide an organization and provide a sense of direction. While they can motivate employees and inform stakeholders, some argue they are just publicity and not reflective of true goals. The document also provides Unilever's mission statement and lists some of its objectives, such as increasing sales, market share, and profits while being socially responsible. Employees are asked to assess how well Unilever is achieving its objectives. Exam questions are provided to test understanding of key terms like turnover, mission statement, and objectives.

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Harsha Ranaweera
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17K views

Unilever Mission Statement and Objectives

The document discusses mission statements, aims, and objectives for organizations. It provides definitions for mission statements and discusses whether they are useful. Mission statements are meant to guide an organization and provide a sense of direction. While they can motivate employees and inform stakeholders, some argue they are just publicity and not reflective of true goals. The document also provides Unilever's mission statement and lists some of its objectives, such as increasing sales, market share, and profits while being socially responsible. Employees are asked to assess how well Unilever is achieving its objectives. Exam questions are provided to test understanding of key terms like turnover, mission statement, and objectives.

Uploaded by

Harsha Ranaweera
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Mission statements, aims and objectives

Mission statement
A mission statement is a short written statement of the purpose of an organisation. The mission statement should guide the actions of the organisation, spell out its overall goal, provide a sense of direction, and guide decision-making.

Are mission statements useful?


Advantages: Give employees a sense of purpose and something to aim for. Can be used as a promotional tool lets external stakeholders know the companys purpose.

Are mission statements useful?


Disadvantages: Formally stating aims not necessary for success. Writing aims down does not mean they will be achieved. Hard to develop in diversified organisations Just a publicity tool not a true reflection of companies aims.

Unilevers mission statement


Our mission is to meet everyday needs for nutrition, home hygiene and personal care with brands that help people feel good, look good and get more out of life. Do you think this is a good mission statement?

Activity
Write down a list of aims and objectives that you think Unilever are trying to achieve.

Unilevers objectives
Write these into the first column of your table

Increase sales (turnover) Increase market share competitors (Procter & Gamble, Nestl, Kraft Foods, Mars Incorporated, Reckitt Benckiser) Increase share price (two share prices Unilever NV and Unilever plc) Increase profits Be socially responsible i.e. ethical e.g. sustainability Expand into overseas markets

Activity
Use the sheet to assess how well Unilever are achieving their objectives.

Exam questions
Key terms explain the term and give an example Mark scheme 1 mark definition 1 mark development 1 mark example Turnover Mission statement

Exam questions
Section A What is meant by the term objective. (2) Mark scheme: 1 Define the term; 1 further detail or example Describe two objectives Unilever might have. (4) Mark scheme: For each objective: 1 state relevant objective; 1 description of the objective

Key terms noughts and crosses


Conglomerate Public Limited Company Fast Moving Consumer Goods

Diversified

Share price

Social responsibility

Market share

Franchise

Target market

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