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    Event Checklist

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    eurostar
    This document is a checklist for event marketing that outlines the key decisions, communication, setup, and logistics that need to be addressed for a successful event. It includes sections on principle decisions like the event name and dates, communication prior to the event through advertising and the website, booth setup details, giveaways for participants and press, communications during the event through the program and staffing, and travel and lodging logistics for event staff.

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    Attribution Non-Commercial (BY-NC)
    Download as XLS or read online from Scribd

    Event Checklist

    Uploaded by

    eurostar
    1K views2 pages
    This document is a checklist for event marketing that outlines the key decisions, communication, setup, and logistics that need to be addressed for a successful event. It includes sections on principle decisions like the event name and dates, communication prior to the event through advertising and the website, booth setup details, giveaways for participants and press, communications during the event through the program and staffing, and travel and lodging logistics for event staff.

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    © Attribution Non-Commercial (BY-NC)

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    This document is a checklist for event marketing that outlines the key decisions, communication, setup, and logistics that need to be addressed for a successful event. It includes sections on principle decisions like the event name and dates, communication prior to the event through advertising and the website, booth setup details, giveaways for participants and press, communications during the event through the program and staffing, and travel and lodging logistics for event staff.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as XLS or read online from Scribd
    Download as xls
    1K views2 pages

    Event Checklist

    Uploaded by

    eurostar
    This document is a checklist for event marketing that outlines the key decisions, communication, setup, and logistics that need to be addressed for a successful event. It includes sections on principle decisions like the event name and dates, communication prior to the event through advertising and the website, booth setup details, giveaways for participants and press, communications during the event through the program and staffing, and travel and lodging logistics for event staff.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as XLS or read online from Scribd
    Download as xls
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    Checklist - Event Marketing

    What Who
    Principle decisions
    Name of the event
    Event logo
    Integration into a series of events, e.g. road-show
    Dates
    Key Decision Maker
    Integration of sponsors and media
    Partner/Co-Marketing Features & Activities
    Key contacts

    Communication Prior to Event


    Advertising
    PR
    Visitor mediation
    Website
    Customer/Bus. Partner info via email, newsletter

    Booth Set-Up
    General Booth lay-out and backdrop
    Planning of general equipment needs
    Sign-posting
    Admission and VIP tickets
    Clarify procurement
    Allocation planning
    Plan occupation of space
    Photo and film documentation
    Drinks & snacks, paper cups, misc.
    Toolbox
    Shipment of boxes

    Gadgets
    Give-aways
    For participants
    For the press

    Communication during the event


    Event programme
    Booth - Scheduled Demos
    Conf. - Presentations/Workshops
    Booth Staffing Schedule
    Booth Staffing Briefing
    Sales Procedure
    Lead Tracker

    Travel & Lodging


    Flights/Train
    Rental Car
    Shipments
    Hotel Arrangements for event staff
    When Budget Actual Cost

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