Christine Gildea

155 Meserole Avenue, Brooklyn, NY 11222 (917) 797-8593 christinegildea@yahoo.com MARKETING & COMMUNICATIONS PROFESSIONAL
Accomplished marketing and communications professional with more than 15 years of experience leading multi-faceted initiatives for world-class corporations operating in highly regulated environments. Repeated success in developing and implementing integrated programs for enhancing brand awareness, strengthening client relationships, fostering positive organizational change, and fueling revenue growth. Self-motivated and results-driven leader, with a bias for action and record of transforming ideas into actionable strategies for attaining of robust organizational goals. Excellent writing, graphic design, and presentation skills.
Strategic Marketing Internal & External Communications Event Planning & Management Advertising & Promotion Website Design Content Management Public & Media Relations Brand Identity & Awareness Sales Collateral & Support

PROFESSIONAL EXPERIENCE
Corporate Consultant, Brooklyn, NY 2008 to Present

Boutique consulting practice that provides integrated marketing, communications and advertising services.
Leveraged extensive background in marketing, communications to establish this consulting practice that provides marketing services, including web design, brand enhancement, collateral development, event management, internal / external communications, advertising, and public relations for financial services clients.

Key Assignment:

QUADRIC SOLUTIONS, A MILLENNIUM PARTNERS COMPANY, New York, NY 2010 to 2012 Was retained by this $10+ billion hedge fund for a long term assignment to develop and implement a branding and marketing strategy to enable them to roll out their trading technology platform. Project entailed performing market and competitive research in building strategic marketing plan, product segmentation strategy, positioning and pricing model. Assignment also involved development of overall branding including logo, stationery program, web site, digital strategy and collateral materials. External communication plans targeting the investment analyst and financial media communities were developed, as well as event and trade show strategy. Worked in close collaboration with sales managers to plan and implement CRM marketing automation strategy. BARCLAYS CAPITAL, New York, NY 2007 to 2008

A leading global British investment bank that provides financing and risk management services for large companies, institutions, and government clients.
ASSOCIATE DIRECTOR, GLOBAL COMMUNICATIONS Recruited by former manager at JPM to manage internal communications programs for the technology and operations group, comprised of approximately 6,000 employees, at a time when the company was seeking to establish greater synergy throughout global operations. Partnered with client services division to develop and promote an integrated global marketing program that expanded the role of tech-ops employees to include enhanced responsibilities for client communications, servicing, and support. Developed and produced internal video, based on numerous interviews with management team and tech-ops associates, used as a tool for recruitment and overall employee morale. Coordinated, promoted, and managed a variety of events including leadership forums, career fairs, and town hall meetings. Created monthly scripts and talking points for managers that enabled them to communicate and reinforce global strategy objectives in a clear and consistent manner across regions. NYFIX, INC., (Currently NYSE/Euronext) New York, NY 2006 to 2007

Provider of technology based products and services for financial services organizations utilized in processing proprietary trades, handling client orders, and managing assets in both U.S. and international securities markets.
SENIOR VICE PRESIDENT, GLOBAL MARKETING & COMMUNICATIONS Recruited by former manager at Datek to revamp existing marketing program, including internal communications. public relations, advertising and promotions, and event management. Developed integrated programs to drive awareness and growth of corporate offerings. Enhanced companys market viability by improving the look, messaging, and overall quality of the corporate website, which contributed its successful sale to the New York Stock Exchange in 2007. Continued on Page 2

Christine Gildea (917) 797-8593 christinegildea@zushapie.com

Revamped information of existing CRM system (Salesforce.com), which significantly enhanced capability to communicate with clients while improving the overall level of client service. Planned and managed highly visible trade shows, sales conferences, and special events; designed trade booths, represented company at events, and facilitated after-hours customer welcoming parties. 2002 to 2006

JPMORGAN CHASE, New York, NY

Global financial services firm with operations in 60 countries and more than 200,000 employees, which provides an array of services including investment banking, investments, financial research, banking, and insurance.
VICE PRESIDENT, GLOBAL MARKETING & COMMUNICATIONS Brought on board to develop and manage internal communications programs impacting more than 10,000 employees for the global technology and operations division of the investment banking business. Played advisory role in guiding the global management team on communications including speeches and management announcements, corporate culture building exercises, etc. Managed and contributed content for the company website that conveyed key points of monthly executive meetings. Coordinated, produced, and publicized key corporate initiatives, events, and leadership forums. Led the Client Agenda which facilitated a robust series of events and communications around improving the overall operational client service model. Organized internal career fair that provided employees with strategies for taking charge of their careers in a time of dramatic organizational change. Coordinated and facilitated successful off-site event for more than 200 next-level managers that received 99% satisfaction rating based on follow-up survey. Spearheaded monthly communications package for more than 400 managers, which provided them with talking points to ensure consistency of communications throughout the organization. 2000 to 2001

DATEK ONLINE, Jersey City, NJ

Direct access trading division of Datek Online, one of the pioneers of online day trading, acquired by TD Waterhouse in 2002.
DIRECTOR OF MARKETING AND COMMUNICATIONS, WATCHER TECHNOLOGIES Recruited to revamp the marketing platform to a Windows based environment and position the company for rapid growth in an intensely competitive, emerging market. Wholly accountable for all aspects of marketing, including the design and production of online and print collateral, internal and client communications, strategic brand messaging, and event planning and management. Collaborated with management and key personnel to develop clear and concise positioning statements, which differentiated offerings from competitive alternatives, utilized in all marketing materials, press releases, and analyst communications. Planned and coordinated all logistics for trade shows; represented company at trade booth and facilitated client followup events to maximize return on investment. Liaised with industry analysts and cultivated relationships with reporters to garner favorable coverage in industry publications. Created training kits for new traders that improved success in recruiting new talent to support growing operations. 1998 to 2000

NEW YORK LIFE INSURANCE COMPANY, New York, NY

The largest mutual life insurance company in the U.S. and one of the largest life insurers in the world.
DIRECTOR OF MARKETING, NYLIFE SECURITIES Developed and implemented multi-faceted marketing programs to support selling efforts of more than 6,000 registered representatives and employees. Managed staff of four. More than doubled the number of new brokerage accounts opened through existing base of insurance clients by creating new account opening procedure for capturing additional securities business.

EARLY CAREER EXPERIENCE: Prior engagements included senior-level positions in marketing and communications with TD Waterhouse and Oppenheimer & Co., Inc. Early accomplishments include building an in-house advertising department at Oppenheimer that saved more than $5 million annually. EDUCATION / MEMBERSHIPS / TECHNICAL SKILLS Bachelor of Business Administration, Marketing / Concentration in Advertising BARUCH COLLEGE

Technical Skills:
Proficient in QuarkXPress, Adobe Creative Suite, Microsoft Office Suite