INTERNSHIP REPORT

Submitted in partial fulfillment of the requirements for the award of the Degree of Bachelor of Commerce (Hons) of Christ University during the

year 2012-13. By
RIDDHI JHAWAR

Under the guidance of

MR. SHINIL SEBASTIAN

Department of Commerce Christ University Bangalore- 560029

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CERTIFICATE

This is to certify that the internship on ANAND RATHI Submitted to Christ University in the partial fulfillment of B.Com (Hons) Course by RIDDHI JHAWAR under my guidance and supervision. This has not formed a basis for the award of any other degree of Christ University or any other Universities.

PLACE: BANGALORE DATE:

HOD

GUIDE

DECLARATION
I, name RIDDHI JHAWAR hereby declare that this internship report is a record of work carried out by me at ANAND RATHI under the guidance of MR. SINIL

SEBASTIAN in partial fulfillment of the requirement of the award of the Bachelor of Commerce (Hons) in Christ University. I also declare that this has not formed a basis for the award of any degree of Christ University or any other Universities.

Place: Bangalore Date:

RIDDHI JHAWAR

ACKNOWLEDGEMENT

Expression of feelings by words makes them less

significant when it comes to make statement of gratitude
It gives me pleasure to express my most profound regards and sense of great indebtedness and sincere gratitude to my Company guide Mr Sanjeev kr shukla ( Regional Manager ,Retail Product , Anand Rathi Securities ltd .New delhi .) I would thank to my report guide Mr Shinil Sabastian for his guidance in preparing this report. I would also like to thank my company senior employees Mr Lokesh ( commodity head ) Mrs Dipti Sharma (head of HR ) and all other employees of the company who gave guidance and support during the completion of the report and my stay in the organisation. I express my sincere thanks to all of them for creating favorable atmosphere and for providing me their valuable & precious time. Their constant support and encouragement have made this report successful. And lastly but most importantly I would like to thank my parents and family members for their support throughout .

RIDDHI JHAWAR

CONTENT

S.NO 1. 2. 3.
4.

INDEX PROFILE OF THE ORGANIZATION 1.1 Organization History 1.2 Acquisition 1.3 List Of Product 1.4 Mission 1.5 Vision 1.6 Philosophy 1.7 Slogan 1.8 Objective Of Studying The Organization 1.9 Product And Services 1.10 Clientile 1.11 Branch and Offices 1.12 Key Location 1.13 Competitors of AR 1.14 Organizational Design And Structure FUNCCTIONAL AREAS OF THE ORGANISATION 2.1 Services Provided By AR 2.2 Major Departments SWOT ANALYSIS OF THE ORGANISATION 3.1 SWOT Analysis 3.2 Key Result Areas Of The Organization 3.3 Finance Department Working ORGANIZATIONAL PERFORMANCE

PAGE NO

7 12 13 14 14 14 15 15 16 18 20 21 22 24

26 29

30 31 32

4.1 Significant Factors For Success 4.2 Merits And Demerits Of AR 4.3 Performance Appraisal System 4.4 Sales Development

33 34 35 36

S.NO

INDEX

PAGE NO

5. 6. 7.

CONCLUSION 5.1 Future Plans Of The Organization 5.2 Sustainability Of The Organization ANNEXES BIBLIOGRAPHY 38 39 41 42

CHAPTER : 1

PROFILE OF THE ORGANISATION

AnandRathi (AR) is a leading full service securities firm providing the entire gamut of financial services. The firm, founded in 1994 by Mr. AnandRathi, today has a pan India presence as well as an international presence through offices in Dubai and Bangkok. AR provides a breadth of financial and advisory services including wealth management, investment banking, corporate advisory, brokerage & distribution of equities, commodities, mutual funds and insurance - all of which are supported by powerful research teams. The firm's philosophy is entirely client centric, with a clear focus on providing long term value addition to clients, while maintaining the highest standards of excellence, ethics and professionalism. The entire firm activities are divided across distinct client groups: Individuals, Private Clients, Corporates and Institutions.

1.1 ORGANIZATION HISTORY

About AnandRathi AnandRathi (AR) is a leading full service securities firm providing the entire gamut of financial services. The firm, founded in 1994 by Mr. AnandRathi, today has a pan India presence as well as an international presence through offices in Dubai and Bangkok. AR provides a breadth of financial and advisory services including wealth management, investment banking, corporate advisory, brokerage & distribution of equities, commodities, mutual funds and insurance, structured products - all of which are supported by powerful research teams. The firm's philosophy is entirely client centric, with a clear focus on providing long term value addition to clients, while maintaining the highest standards of excellence, ethics and professionalism. The entire firm activities are divided across distinct client groups: Individuals, Private Clients, Corporate and Institutions and was recently ranked by Asia Money 2006 poll amongst South Asia's top 5 wealth managers for the ultra-rich. In year 2007 Citigroup Venture Capital International joined the group as a financial partner.

Equity & Derivatives Brokerage AnandRathi provides end-to-end equity solutions to institutional and individual investors. Consistent delivery of high quality advice on individual stocks, sector trends and investment strategy has established us a competent and reliable research unit across thecountry. Clients can trade through us online on BSE and NSE for both equities and derivatives. They are supported by dedicated sales & trading teams in our trading desks across the country. Research and investment ideas can be accessed by clients either through their designated dealers, email, web or SMS

Milestones 1994: Started activities in consulting and Institutional equity sales with staff of 15 1995: Set up a research desk and empanelled with major institutional investors 1997: Introduced investment banking businesses Retail brokerage services launched

1999: Lead managed first IPO and executed first M & A deal 2001: Initiated Wealth Management Services 2002: Retail business expansion recommences with ownership model 2003: Wealth Management assets cross Rs1500 crores Insurance broking launched Launch of Wealth Management services in Dubai Retail Branch network exceeds 50 2004: Commodities brokerage and real estate services introduced Wealth Management assets cross Rs3000crores Institutional equities business re-launched and senior research team put in place Retail Branch network expands across 100 locations within India 2005: Real Estate Private Equity Fund Launched Retail Branch network expands across 200 locations within India
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2006: AR Middle East, WOS acquires membership of Dubai Gold & Commodity Exchange (DGCX) Ranked amongst South Asia's top 5 wealth managers for the ultra-rich by Asia Money 2006 poll Ranked 6th in FY2006 for All India Broker Performance in equity distribution in the High Net worth Individuals (HNI) Category Ranked 9th in the Retail Category having more than 5% market share Completes its presence in all States across the country with offices at 300+ locations within India 2007: Citigroup Venture Capital International picks up 19.9% equity stake Retail customer base crosses 100 thousand Establishes presence in over 350 locations

AR Core Strengths Breadth of Services In line with its client-centric philosophy, the firm offers to its clients the entire spectrum of financial services ranging from brokerage services in equities and commodities, distribution of mutual funds, IPOs and insurance products, real estate, investment banking, merger and acquisitions, corporate finance and corporate advisory. Clients deal with a relationship manager who leverages and brings together the product specialists from across the firm to create an optimum solution to the client needs .

Management Team AR brings together a highly professional core management team that comprises of individuals with extensive business as well as industry experience. The senior Management comprises a diverse talent pool that brings together rich experience from across industry as well as financial services.

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Management Team (Corporate) Anand Rathi (AR) set up in 1994, is one of Indias fastest growing full-service securities firm with a presence in more than 350 locations across India and has offices in Dubai & Bangkok. AR provides wealth management services, investment banking, brokerage & distribution services in the areas of equities, commodities, mutual funds and insurance. The group caters to the financial needs of diversified group of clients, which include the well-reputed Corporate Groups, Institutions, Foreign Investors, Individuals as well as wealthy families.

Mr. Anand Rathi - Group Chairman Chartered Accountant Past President, BSE Held several Senior Management positions with one of India's largest industrial groups

Mr. Pradeep Gupta - Managing Director Plus 15 years of experience in Financial Services

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Mr. Amit Rathi - Managing Director Chartered Accountant & MBA plus 9 years of experience in Financial Services

In-Depth Research Our research expertise is at the core of the value proposition that we offer to our clients. Research teams across the firm continuously track various markets and products. The aim is however common - to go far deeper than others, to deliver incisive insights and ideas and be accountable for result 1.2 ACQUISITION:

ANZ Grind lays : Hong Kong Consumer Bank: Thailand Nakornthan Bank : Indonesians Bank Per-Mata : Korea First Bank :

$ 1.34 bn from August 2000. $ 1.32 bn $ 320 million $ 366 million from Oct. 2004. $ 3.3 bn from Apr. 2005.

Standard Chartered PLC is listed on both the London Stock Exchange andthe Stock Exchange of Hong Kong and is in the top 25 FTSE-100 companies, by market capitalization. Top 100 companies list, no other bank present except Bank of Americas position 69th and position of standard chartered bank is 74th. Offices of ANANDRATHI are in 197 cities across 28 states & it has also branches in Dubai & Bangkok with more than 44000 employees. It has daily turnover in excess of Rs.4bn. It has 1, 00,000+ clients nationwide. It is also leading distributor of IPOs.
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In India where ANANDRATHI is present in 21 STATES: Andhra Pradesh Assam Bihar Chhattisgarh Delhi Goa Gujrat Haryana Jammu & Kashmir Jharkhand Karnataka Kerala Madhya Pradesh Maharashtra Orissa Punjab Rajasthan Tamil Nadu Uttar Pradesh Uttaranchal West Bengal

1.3 LIST OF PRODUCTS :

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1.4 MISSION To be India's first Multinational providing complete financial services solution across the globe

1.5 VISION Providing integrated financial care driven by the relationship of trust and confidence.

1.6 PHILOSOPHY:

AnandRathi tries and understands the financial needs; to offer personal advice and expert analysis that one one needs for assets to go Xtra mile. The ability to think far ahead and formulate long-term strategy coupled with long hours of practice and research are the key drivers which make wealth work harder for you. The company believes that the key to build wealth lies in allocating assets across various markets, financial instruments and industry sectors. Keeping this in mind it leverages its expertise in scientific asset allocation, to help you maximize returns and minimize risks.

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1.7 SLOGAN: behind every successful Investor The firm's philosophy is entirely client centric, with a clear focus on providing long term value addition to clients, while maintaining the highest standards of excellence, ethics and professionalism.

1.8. OBJECTIVES OF THE ORGANISATION

Anand Rathi services are categorized to serve diverse financial needs and the diverse investment strategies that are required to grow a clients wealth. Growth: Designed for the young executive, it comprises a set of products and services that allow start up incomes maximize potential to grow in the long term. A special offering has been designed for working couples. Equity: A pure equity offering with a unique strategy that keeps in perspective capital conservation through medium and long strategies such as dividend yields, IPOs, buy-backs, value picks, sectoral picks, growth fund opportunities etc. PMS is offered selectively. Wealth: A top of the line service offering that comprises the entire basket of services that include specialized equity advisory including personal advise from our highly reputed advisory panel across taxation, debt, equity and money markets, automatic portfolio and rebalancing management, insurance and loan advisory, access to a 8 hr 6 days a week helpline. Portfolio Management Services is offered selectively. Anand Rathi realises that every one of its clients has a distinct financial goal broken down into unique needs, a distinct investment history, a defined propensity to save and finally a varying appetite at being exposed to investment risks. Anand Rathis approach at managing the wealth of its clients is built on the foundation that every one of its financial advisors is a custodian of his clients wealth. Further more, each client relationship is driven by the need to fulfill the financial goal that a client has set at the beginning of the relationship and since the
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financial goal lays out an investment plan across an extended period of time, this relationship with a client is virtually set in perpetuity. Its fee based advisory services ensures that it adopts a consultative approach to managing wealth. Advice therefore, is independent and client centric.

1.9 PRODUCT AND SERVICES:

Wealth Management. Equities Stocks, PMS, Derivatives, Mutual Funds Fixed Income Bonds, Mutual Funds Commodities & Precious Metals Life & General Insurance Real Estate Private Equity Fund Currencies Structured Products & Capital-Guaranteed Notes Alternative & Non-correlated investments

Investment Banking and Corporate Finance. Equity Capital Market IPO/Rights/Secondary issues Delisting & Open Offers
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 Block Deals & Private Equity Management Buy-outs Advisory Business Sale/Disposal M&A / JVs / Strategic alliances Valuations Debt Advisory Rupee & Foreign Currency Debt Raising / Negotiation Debt Restructuring Creditor Settlement / OTS

Distribution and Brokerage: Equities Derivatives Commodities IPOs Mutual Funds Life & Non-Life Insurance Depository Services Bonds Value-add services
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 backed by independent research teams real-time support to clients

1.10 CLIENTELE

Industrial groups: Birlas - Birla Sunlife, Grasim, Hindalco, Indal, Indian Rayon, Indo Gulf, Transworks;Vedanta- Balco, Hindustan Zinc, Sterlite, Vedanta; Tatas- Tata Investments, TISCO, Tata Motors, Trent, VSNL

Multinationals: Bayer, Clariant, Color Chem, Datacraft, Godfrey Philips, Goodlass Nerolac, Nestle,Grindwell Norton, HLL, Kuoni Travel, Quest International, Syngenta, Thomas Cook, Wartsila

Banks / FIs: Andhra Bank, BoI, BOB, BoM, Canara Bank, HDFC Ltd, IDFC, GIC, LIC, PNB, United Bank Corporates : ACC, Berger, Boots Piramal, Century Textiles, Cosmo Films, CRISIL, Crompton Greaves, Dabur, Datamatics, DCM, Deepak Fertilizers, DSL Software, East India Hotels, Emami, GE Shipping, Globus, Godrej, Gokuldas Exports, Gujarat Ambuja, Gujarat Pipavav, HCL group, Himat Singka Siede, ICICI Ventures, Infosys PF, ITC, Jet Airways, Jindal Group, L&T, Mastek, M&M, NCDEX, Radico Khaitan, Raymonds, Sonata Software, Varun Shipping, West Coast Paper, Wipro
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Private Clients: Individuals / Families across India, Middle East and SE Asia (with minimum relationship size of USD 1 million+ / Rs 5 crores each)

Priority Clients: Individuals / Families with minimum relationship size of Rs 50 lacs

Clients of Anand Rathi Corporate and Institutional treasuries need ever more sophisticated advice that is backed by serious and credible research. AR IWM provides its institutional clients integrated wealth management solutions across global markets, which are backed by proprietary global economic & investment research. We understand that your needs could range from finding short-term surplus management strategies to higher yielding and long term investments. The IWM team brings together the highly-rated AR research across fixed income, currencies and equities markets to provide investment solutions that meet your complex needs - from simple money-market mutual funds to complex arbitrage strategies in the equities or commodities markets.

Client List

ACC Bayer Century Textiles Clariant CRISIL Crompton Greaves Dabur Datamatics GE Shipping
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Godrej Goodlass Nerolac Grasim Gujarat Abuja Cements Gujarat Pipavav Port Heinz India Hindalco Hindustan Lever H&R Johnson IDFC Indian Rayon Jindal Group Larsen & Toubro Mastek Mahindra & Mahindra Raymonds Sterlite Group Syngenta Tata Iron & Steel Trent VSNL Wartsila

1.11 Branches and Offices: Corporate Office: JK Somani Bldg, British Hotel Lane, Bombay Samachar Marg, Mumbai 400 023 Tel: +91 22 663 77000 Fax: +91 22 663 77070

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Brokerage and Retail Head Office: B-2, Shubham Centre, 5th Floor, Cardinal Gracious Road, Chakala, Andheri (E), Mumbai 400 099 Tel: +91 22 4001 3700 Fax: +91 22 4001 3770

1.12 Key Locations: New Delhi Ahmedabad Chennai Kolkata Bangalore Hyderabad Pune Dubai Banglore

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1.13 Competitors of Anand Rathi overall India In this field of financial services there are a whole lot of companies and a few keep adding every year. To remain at the top of this sector is no mean task and there are a lot of big companies which provide stiff competition to Anand Rathi Securities in this regard. The list of competitors would include:

Motilal Oswal India Infoline Indiabulls Geojit Sharekhan

Company Name

Total Sub No.of TerminalsBrokersEmployees

Number of Branches

City

A S Stock Broking & Management Private Limited

15

NA 25 60 964 2408 10

25 31 700 1183 1800 40

2 10 20 139 66 30

Mumbai Mumbai New Delhi Mumbai Mumbai Chennai

Action Financial Services (India) Limited 18 Alankit Assignments Limited Anagram Securities Limited Angel Broking Limited Anush Shares & Securities Private Limited Arcadia Share & Stock Brokers Private Limited Arch Finance Limited 650 999 5081 37

191

121

150

60

Mumbai New Delhi

16

NA

45

10

22

Zuari Investments Limited skyes & Ray Equities (India) Limited SKI Capital Services Limited Bonanza Portfolio Limited UTI Securities Limited India Infoline Limited Indiabulls Securities Limited Bonanza Portfolio Limited IL&FS Investmart Securities Limited ICICI Securities Limited

31 18 88 2177 270 970 2700 2177 661 1051

NA 300 NA 536 150 NA NA 536 NA 587

50 50 60 1200 575 3858 8922 1200 1600 1833

15 250 18 380 35 540 475 380 288 270

New Delhi Mumbai New Delhi Delhi Mumbai Mumbai New Delhi Delhi Mumbai Mumbai

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1.14 ORGANISATIONAL DESIGN AND STRUCTURE

CM & MD

GM (Marketing)

GM Zonal Manager

GM (HRM)

Regional Manager

Branch Manager

Branch Manager

Branch Manager

Accountant

Senior Executive

Executives

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Pan India presence

International Presence

Dubai

Singapore

Bangkok

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CHAPETER 2 FUNCTIONAL AREAS OF THE ORGANISATION

The purposes of functional areas The main purpose of functional areas is to ensure that all important business activities are carried out efciently. This is essential if the business is to achieve its aims and objectives. In addition, specic areas will be responsibility forsupporting specic types of aims and objectives, for example: Sales and marketing will be involved in achieving targets linked to developing new markets or increasing sales Human resources will be involved in arranging staff training activities and supporting the continuous professional development of all staff . Fnance will be expected to monitor and support aims and objectives linked to keeping costs low to improve protabiliy. Production will be set targets relating to quality or meeting planned production schedules. Anand rathis functional areas : The administration function: Administration is a support function required by all businesses and this does not mean just doing keyboarding or ling. Senior administrators carry out a wide range of tasks, from monitoring budgets to interviewing new staff for their departments.Routine administrative tasks include opening the mail, preparing and ling documents, sending emails and faxes. Others require more creativity and exibility, such as arranging travel or important events, from staff meetings to visits by foreign customers. Most administrators also deal with external customers who judge the business on the way their enquiry is handled. Poor or sloppy administration can be disastrous for a companys image and reputation. A lost order, badly typed letter, important message that is not passed on or wrong date scheduled for a meeting can cause problems and may lose customers. Efcient administration means that everything runs smoothly and managers can concentrate on the task of running the business. In a small organisation, an administrator is often a jack-of-all-trades who can turn a hand to anything from checking and paying invoices to keeping the rms website up to date. In a larger
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rm administration may be carried out in every department, rather than just one. A sales administrator may make overseas travel arrangements whereas an administrator in human resources would arrange job interviews. The customer service function All businesses must look after customers or clients who have an enquiry, concern or complaint. Today, customer expectations are high. When people contact a business they expect a prompt, polite and knowledgeable response. Unless they get a high level of service they are likely to take their business elsewhere in the future.For this reason, many businesses have customer service staff or a customer service department where trained staff handle enquiries and complaints positively and professionally. This does not mean that other staff can ignore customers and their needs. It simply means that one group specialise in assisting customers.Organisations that manufacture and sell complex industrial products usually employ technical specialists or engineers in customer service to give detailed advice and information. An example is BAE Systems, which sells aeroplanes such as the Euroghter and Hawk jets. Answering queries related to these products obviously needs specialist knowledge. The nance function Most entrepreneurs consider this is the most important function in the business. This is because all businesses need a regular stream of income to pay the bills. Finance staff record all the money earned and spent so that the senior managers always know how much prot (or loss) is being made by each product or each part of the business and how much money is currently held by the business. This enables critical decisions to be made rapidly and accurately because they are based on accurate information. In some cases, this can mean the difference between the success or failure of the business as a whole. , Different types of nancial experts are employed: management accountants monitor departmental budgets and current income from sales, prepare cash ow forecasts and specialise in analysing day-to-day nancial information and keeping senior managers informed. Financial accountants are concerned with the preparation of the statutory accounts. All companies must provide a Balance Sheet and Prot and Loss Account each year, and most produce a cash ow statement as well. A credit controller monitors overdue payments and takes action to recover bad debts.
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Finance staff support the accountants by keeping nancial records, chasing up late payments and paying for items purchased. Today, virtually all businesses use computer accounting packages to record nancial transactions and prepare their accounts as well as spreadsheets to analyse nancial data. Some nance departments prepare the payroll and pay staff salaries, but other businesses outsource this to a specialist bureau. Finally, businesses will often need money to full specic aims and objectives linked to growth, expansion or simply updating their equipment or machinery. These items may be bought from money held back (reserved) from past prots, but usually additional money will be needed. If the business needs to borrow money it will want the cheapest interest rates possible and also want good repayment terms. Deciding where to obtain these funds is aspecialist job and normally the task of the senior nancial manager Finance Departments Workings:

Preparing and maintaining day to day vouchers. Maintaining of partys ledgers. Passing of partys and contractors bills. Brokerage generation on daily basis. Maintaining of bank accounts with reconciliation. Monthly trial balance and balance sheet. MIS report on day to day basis. Branch accounts and profitability statements. Monitoring of electricity and telephone bills. Preparation of employees salary. Calculation of PF and ESIC on monthly basis. Half yearly and annual return of service tax and income tax.

The human resources (HR) function The human resources of a business are its employees. Wise organisations look after their staff on the basis that if they are well trained and committed to the aims of the business, the organisation is more likely to be successful.HR is responsible for recruiting new employees and ensuring that
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each vacancy is lled by the best person for the job. This is important because the recruitment process is expensive and time-consuming. Hiring the wrong person can be costly and cause problems both for the individual and the rm.Normally, new employees attend an induction programme which tells them about the business, their rights and responsibilities as employees, the company rules and the requirements of their new job. Arranging appropriate training and assisting with the continuous professional development of staff is another aspect of HR. Training may be carried out in-house or staff may attend external courses. HR aims to ensure that the business retains good, experienced staff. Analysing staffturnover gures will show the rate at which people leave the organisation. If these are high, it is important to identify and remedy any problem areas. Whilst people may leave for justiable reasons, such as moving to another area or for promotion elsewhere, dissatisfaction with the job or the company should be investigated. Some organisations hold exit interviews to nd out staff views on the business when they leaveEmployees normally have basic expectations of their employer. They expect to be treated and paid fairly, to have appropriate working conditions, to have training opportunities, which will improve their promotion prospects, and support if they are ill or have serious personal problems. They also want a varied and interesting job and praise when they have worked particularly hard or well. These factors help motivation, which means staff are keen to work hard and this benets everyone. HR can help this process by monitoring working conditions, having staff welfare policies and ensuring that company pay rates are fair and competitive. The sales function Sales is a crucial function for all businesses. It is pointless having superb products or services if no one buys them. For that reason, most businesses have sales targets as part of their aims and objectives. Meeting these is the responsibility of the sales staff or sales team.The job of the sales staff varies, depending upon the industry. Shops that sell basic products, such as chocolates or magazines do not need to do much selling. Most customers call in to buy something, choose the goods they want, pay and leave. Customers expect more help and advice if they want to buy a complex or expensive item, such as a television or car. Stores which sell these types of products therefore need trained sales staff who are friendly, knowledgeable and can describe and/or demonstrate their products and link these to the customers specic needs.Business buyers also expect a high-quality service and in-depth advice and information. They may want to buy highly complex and expensive industrial equipment and need to negotiate special nance arrangements particularly if they are overseas buyers. Business buyers will also expect discounts for bulk purchases. Sales representatives often travel to meet potential customers, as well as routinely visiting existing customers to ensure their needs are being met.
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Employing a skilled sales force is expensive, especially if they are paid bonuses or commission. However, there are many benets as an effective sales person can convert many enquiries into rm sales and build strong links with customers to encourage repeat business.There are strong links between marketing and sales and in many businesses this may be a joint department 2.2 Services provided by Anand Rathi to its customers

1 ) EQUITY Understanding Equity Investment : Investing in shares is akin to owning part of a business. A profitable business keeps ploughing back profits to earn more profits. Hence unlike investing in assets like gold and real estate, which are not productive, or in bonds or debentures, which have fixed returns, investing in shares, which represent ownership in productive assets (business), hold very high returns potential. Of course investing is risky. Higher returns always come with higher risks. However the risks of investing in equities can be mitigated with sound research based investing. Learn about Equities Investing through our Knowledge Center Initiative to begin your
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Investing journey in Equities. 1. BasicModule 2. Advanced Module

Advantage Equity @ Anand Rathi : 1. Trusted Legacy AnandRathi brings with it the long legacy of trust bestowed upon by the customers & good relationships with some of the oldest clients. AnandRathi was ranked by Asia Money 2006 poll amongst South Asia's top 5 wealth managers for the ultra-rich. In year 2007 Citigroup Venture Capital International joined the group as a financial partner. 2. Lineage & experience - AnandRathi is a leading full service securities firm providing the entire gamut of financial services. The firm, founded in 1994 by Mr. Anand Rathi, today has a pan India presence as well as an international presence through offices in Dubai and Bangkok. 3. Multi channel account access - You can invest in equities through our multiple channels of dealing about 200 branches for extensive reach Online Trading platforms for anytime , anywhere reach Phone Trade for on the move reach. 4. Research backed advisory support - With an enviable record of our research services, you can be assured that your investment relies on valuable sources. 5. Personalized Service - We help you through the entire investment process, step by step, with innovative and efficient Services. Also, our Representatives assist you trade smoothly and efficiently. Products and value heads :

Products : 1. Cash N Carry 2. Deliveries on Margin 3. Selling of Deliveries before settlements 4. High Intra-day exposures 5. Margin Financing Value Adds : 1. Stock collateral benefits 2. Digital Contract Notes 3. Research calls through multiple channels 4. Tr@de On Move 5. Personal Investment Advisory
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Investing through them : We provide end-to-end equity solutions to individual Investors and Active traders. Clients can walk into our investment centers nearest to them or call their designated dealer on phone. Net savvy customers can execute their own trades online or use our centralized phone trade desk. We also deliver high quality advice on individual stocks, sector trends and investment strategy, establishing us a reliable research unit across the country. Research and investment ideas can be accessed by clients either through designated dealers at our Investment centers, Phone trade Agents or on the website. Clients can also opt for our push services through which we make research and trading calls available on e-mail and SMS. 2) COMMODITIES : Understanding commodities Investors who always wanted to diversify their portfolio and invest into a different Asset, Commodity trading brings them a world of opportunities to invest into a different asset class altogether. Indian markets have adapted to the challenges of modern world with the growing power of internet business and thus offering Indian investors to participate in a different kind of Asset Class. Commodity trading opens a new avenue to investors who wanted to get rid of the traditional investments in Equity, Bonds and Real estate Advantages commodities @ Anand rathi 1. Trusted Legacy AnandRathi brings with it the long legacy of trust bestowed upon by the customers & good relationships with some of the oldest clients. AnandRathi was ranked by Asia Money 2006 poll amongst South Asia's top 5 wealth managers for the ultra-rich. In year 2007 Citigroup Venture Capital International joined the group as a financial partner. 2. Lineage & experience - AnandRathi is a leading full service securities firm providing the entire gamut of financial services. The firm, founded in 1994 by Mr. Anand Rathi, today has a pan India presence as well as an international presence through offices in Dubai and Bangkok. 3. All at one place - With memberships in BSE, NSE, MCX, NCDEX, NCDEX-Spot, National Spot Exchange, MCX-SX, DGCX (Dubai Gold & Commodity Exchange), and Products like Premium Securities, where one can trade global commodities and equities. AnandRathi is the place to be in for any investor to invest in Equities, Commodities, Currencies and Global markets. We can handle all your investment needs in all these markets
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across the world with the same ease as you trade on domestic bourses. 4. Research backed advisory support - With an enviable record of our research services, you can be assured that your investment relies on valuable sources. 5. Personalized Service - We help you through the entire investment process, step by step, with innovative and efficient Services. Also, our Representatives assist you trade smoothly and efficiently. Value heads 1. SMS services for research advice 2. Regular news and updates on market through emails through Daily, Weekly, Monthly and Quarterly publications. 3. Tailor made strategies for corporate and hedgers for their Risk management 4. Access your ledger balances and account information over internet and at the branch help desk. Trade through Anand rathi We are one of the top notch commodity broking firm in India having supreme experience in commodity trading. Our Dedicated in-house Research team will enable you with qualitative research on the various commodities and will help you on various strategies from time to time. Research being our core strength, we provide clients with both fundamental as well as technical research reports on daily, weekly and quarterly basis, apart from the best in the class reports we also assure you the very personal touch, with custom made strategies suited to your needs and style of trading. Our expertise in carving out tailor made hedging strategies would help you to manage our business risks on day to day basis. Apart from research, the well trained branch teams closer to your homes are always on their toes to attend to your queries. Clients can walk into our investment centers nearest to them, while net savvy customers can execute their own trades online. Research and investment ideas can be accessed by clients either at our Investment centers, through e-mail and sms services also as per the clients preference. 3) CURRENCY Understanding currency : Till recent times, the currency market was open to only people who regularly imported and exported goods. Only genuine importers and exporters were allowed to exchange currencies to cater to their business needs. Currency market has always been a closely monitored and regulated market place. The RBI and the SEBI jointly regulate the currency markets keeping in mind the macro level economic data .
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However, the market is now open to all whether they are corporate or individual with or without any underlying exposure. Another plus point being that there is no delivery, it is all cash settled. The market is opened to the general public without any real exposure in the FOREX market. The RBI has also given permission for option contracts in currencies, which are expected to be launched soon. This adds significantly to the horizon of opportunities already available to the traders. Advantage currency @ anand rathi 1. Trusted Legacy AnandRathi brings with it the long legacy of trust bestowed upon by the customers & good relationships with some of the oldest clients. AnandRathi was ranked by Asia Money 2006 poll amongst South Asia's top 5 wealth managers for the ultra-rich. In year 2007 Citigroup Venture Capital International joined the group as a financial partner. 2. Lineage & experience - AnandRathi is a leading full service securities firm providing the entire gamut of financial services. The firm, founded in 1994 by Mr. Anand Rathi, today has a pan India presence as well as an international presence through offices in Dubai and Bangkok. 3. All at one place - With memberships in BSE, NSE, MCX, NCDEX, NCDEX-Spot, National Spot Exchange, MCX-SX, DGCX (Dubai Gold & Commodity Exchange), and Products like Premium Securities, where one can trade global commodities and equities. AnandRathi is the place to be in for any investor to invest in Equities, Commodities, Currencies and Global markets. We can handle all your investment needs in all these markets across the world with the same ease as you trade on domestic bourses. 4. Research backed advisory support - With an enviable record of our research services, you can be assured that your investment relies on valuable sources. 5. Personalized Service - We help you through the entire investment process, step by step, with innovative and efficient Services. Also, our Representatives assist you trade smoothly and efficiently Value adds 1. SMS services for research advice 2. Regular news and updates on market through emails through Daily, Weekly, Monthly and Quarterly publications. 3. Tailor made strategies for corporate and hedgers for their Risk management 4. Access your ledger balances and account information over internet and at the branch help desk. Trade through Anand Rathi We are one of the top notch currency broking firm in India having supreme experience in commodity trading. Our Dedicated in-house Research team will enable you with qualitative
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research on the various currencies and will help you on various strategies from time to time.Research being our core strength, we provide clients with both fundamental as well as technical research reports on daily, weekly and quarterly basis, apart from the best in the class reports we also assure you the very personal touch, with custom made strategies suited to your needs and style of trading. Our expertise in carving out tailor made hedging strategies would help you to manage our business risks on day to day basis. Apart from research, the well trained branch teams closer to your homes are always on their toes to attend to your queries. Clients can walk into our investment centers nearest to them, while net savvy customers can execute their own trades online. Research and investment ideas can be accessed by clients either at our Investment centers, through e-mail and sms services also as per the clients preference. 4) MUTUAL FUNDS Understanding mutual funds investment A mutual fund is a pool of money that is invested according to a common investment objective by an asset management company (AMC). The AMC offers to invest the money of hundreds of investors according to a certain objective - to keep money liquid or give a regular income or grow the money long term. Investors buy a scheme if it fits in with their investment goals, like getting a regular income now or letting the money accumulate over the long term. Investors pay a small fraction of their total funds to the AMC each year as investment management fees Advantage Mutual Funds @ Anand Rathi 1. Strong AUM base Anand Rathi Financial Services is one of India's top mutual fund distribution houses having Assets Under Management (AUM) of Rs.4, 000 crores. 2. Wide Branch Network - Anand Rathi Financial Services has over 250 branches spread across India. 3. Diversified Product offerings - Anand Rathi Financial Services offers the products of all leading Mutual Fund Houses. 4. Research backed advisory support - Our philosophy is to provide consistently superior, independent and unbiased advice to our clients backed by in-depth research. 5. Superior Service - Our employees are well trained and better equipped to take care of your investments. Our sales staff functions on the motto "the best services for our esteemed clients" Products
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We offer lumpsum investment plans as well as systematic investment plans of all Mutual Fund houses to our customers Lumpsum Investment : 1. Long term investment horizon - The Lumpsum option is best suited for investors with a medium to long term investment appetite & can withstand the periodic volatility. 2. Value picking - Lumpsum investments are apt for investors who wish to pick up funds investing in specific sectors or stocks. Systematic Investment Plan (SIP) - Advantages : 1. Volatility of market - Indian markets remain at their volatile best at most times. Timing investments in this market is difficult. SIP helps you tide over lows and ride the highs of the stock market. 2. Rupee Cost Averaging Advantage - When you invest the same amount in a fund at regular intervals over time, you buy more units when the price is lower. Thus, you may reduce your average cost per share over time. 3. Benefits of compounding - Saving a small sum of money regularly makes money work with greater power of compounding with significant impact on wealth accumulation. 4. Disciplined & Regular Investing - SIP requires the investor to allocate a specific amount regularly over a period of time. This develops a habit of regular savings through market ups and downs, so that your investment behavior is not affected by short term market moves. 5. Small Amounts of Investments - One can start a SIP with lesser amounts when compared with other market linked products. Thus investors need not wait till they have accumulated a large capital to begin investing. Investing through Anand Rathi We are one of India's top mutual fund distribution houses who facilitate investment across all Mutual Fund AMCs and their Schemes. You can invest in a paperless manner by choosing to invest Online. Open an Account Open an online investment a/c with Anand Rathi & transact seamlessly. Transfer Funds Fund your investment a/c by transferring the amount you wish to invest from your bank a/c Invest Select Scheme by reading our research or consulting our investment advisor

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5) IPO Understanding IPO Initial Public Offerings are one of the best rewarding investment options that provide an investor the opportunity to get into Primary Market investments, thus be a part of a Company and own a share in it. Subscribing to equity capital of a company is like owning a stake in the company. Investing early in a good company gives an opportunity to reap the benefits of it in the long run. IPO (primary market) investing is rewarding for both short term as well as long term investors. Avantages IPO @ Anand Rathi

We are a leading primary market distributor across the country. We have been consistently ranked among the top 10 distributors of IPOs on all major offerings. Our strong performance in IPOs has been a result of our vast experience in the Primary Market, a wide network of branches across India, strong distribution capabilities and a dedicated research team. Our IPO research team provides clients with in-depth overviews of forthcoming IPOs as well as investment recommendations

Applying through Anand Rathi We are a leading primary market distributor across the country. Our strong performance in IPOs has been a result of our vast experience in the Primary Market, a wide network of branches across India, strong distribution capabilities and a dedicated research team. We have been consistently ranked among the top 10 distributors of IPOs on all major offerings. Our IPO research team provides in-depth overviews of forthcoming IPOs as well as investment recommendations. Clients can choose to invest in IPOs go paperless by applying Online. Open an Account Open an online investment a/c with Anand Rathi & apply seamlessly. Transfer Funds Fund your investment a/c by transferring the amount you wish to invest from your bank a/c Invest Select Open IPO and filling up a simple bid form

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6) INSURANCE a) Life insurance b) General insurance LIFE INSURANCE Understanding Life insurance Life is unpredictable. One never has a clue as to what lies in future but there is a way to secure your future against uncertainties of life. Life insurance can make it safe by protecting you & your loved ones from such uncertainties. Life insurance covers risks associated with life of the policy holder and ensures financial protection to the family after an unfortunate demise. Investing in Life Insurance not only provides you cover from uncertainties of life but also helps to create a source of savings and provides Tax Benefits. Advantage Life Insurance @ Anand Rathi 1. Presence in over 150 cities across India. 2. Full service set up to cater to all your insurance requirements whether it is Financial Protection or Pension Planning. 3. Highly trained team of professionals to get the right solution for all your insurance needs 4. Option to choose Life Insurer of your choice 5. Service provided at your door step 6. Help you with your claims process & documentation. Products 1. Endowment Plans - Guaranteed benefits equal to face amount at a fixed date. 2. Money back policies - Provide for periodic payments of partial survival benefits during the term of the policy along with life cover. 3. Term Assurances Financial Protection for your family (with a low premium outflow). 4. Unit Linked Life Insurance Policies (ULIP) - Gives a smart combination of wealth accumulation & financial protection for your family. Value Adds 1. Pre sales and after sales service to customers 2. Policy Renewal reminders 3. Structure product and design covers that meet the specific requirements of customers
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4. Recommend risk improvement and loss minimization measures 5. Provide collection of Premiums 6. Provide risk management and insurance education Investing through Anand Rathi We are one of the largest Insurance broking firms in India having about 180 branches Pan India and licensed by IRDA to act as a broker for Life Insurance. We provide you with in depth analysis of insurance requirements to help you achieve security for your loved ones future and your financial goals in life. As we go through life, we all have dreams, for ourselves and our loved ones. We endeavor to bring our dreams to reality in the best possible way. To make those dreams possible you need financial freedom and confidence. Our Insurance advisory services provide a systematically planned way to help you identify your insurance needs and objectives; and then offer the best possible solution available in the market to achieve your dreams.

GENERAL INSURANCE Understanding General Insurance We all have some worries about our future; either about our loved ones, our prized & cherished possessions, our security while we are on the move. There seems to be no way to secure them other than General Insurance which comes as a great relief to secure all that and give you peace of mind when everything is secured against loss

Advantage General Insurance @ Anand Rathi 1. Full service set up to cater to all your insurance requirements; whether Personal or Business. 2. Complete bouquet of product offerings 3. Option to choose General Insurer of your choice 4. Help you with your claims process & documentation. 5. Excellent relationship with Insurance Companies 6. Unbiased; knowledge based choice of insurance products to all our clients. Products 1. Home Insurance
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2. Health Insurance 3. Travel Insurance 4. Motor Insurance Value Adds 1. Pre sales and after sales service to customers 2. Structure product and design covers that meet the specific requirements of customers 3. Recommend risk improvement and loss minimization measures 4. Provide collection of Premiums 5. Provide risk management and insurance education. Investing through Anand Rathi We are one of the largest Insurance broking firms in India having about 180 branches Pan India. We are licensed by IRDA to act as a broker for Non life insurance. We are distribution partners for all General Insurance companies with more than 240 insurance products on offer. We provide you with in depth analysis of insurance requirements to help you achieve security for your loved ones, prized possessions and safety on the move. General insurance can make it safe by protecting you & your loved ones from such uncertainties. With our age old experience and knowledge in General Insurance, we have developed strong relationships with our clients and the insurance companies. This helps us to provide the right advice and excellent services to our customers.

2.2 Major Departments

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Equity Commodity Life Insurance General Insurance Mutual Fund Depository IPO Internet Broking Information Technology Client Acquisition Finance Compliance Settlement Accounts Operations HR/Administration

CHAPTER 3 SWOT Analysis of the organigation

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3.1 SWOT ANALYSIS

Strength:-

Indias Leading Broking House Online and Offline Trading facility The company is a distribution house of other products like Life Insurance, General Insurance and Mutual Fund. Personalized solutions Unbiased and Credible service Timely and Objective advice Trusted Business Advisors Good relationship with clients. Highly experienced employees. Exposure updating tie-ups with leading banks.

Weakness:-

The company is not having its own product unless Demat and Trading Account. No Brand Identity. Less penetration in rural areas. People with conservative mindsets prefer gold. Restrictions on capital availability. Lack of institutional support infrastructure. Opportunity:-

The financial sector is on boom in Indian Economy, this is the biggest opportunity for a broking house. The company is growing and opening new branches in Rajasthan also. Improving customer retention. Develop and retain the best talent and resources.
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 New business alliances with clients abroad. Tapping the growing rural market opportunities. Threat:-

Many new Brokers are entering in this field. Many Players create the price war in the market. 3.2 KEY RESULT AREAS OF THE ORGANISATION

Ranked No.1 Domestic Banker 2009, 2010 & 2011 (Wealth Management Company) by Asia Money Poll. Best Currency Broker,2011 Ms. Priti Gupta got Women Leader of the year Award" in 2010 in Financial Category by NDTV Profit. Mr. D. D. Sharma awarded as Best Analyst 2010 by Zee Business. Mr. Kishore Narne won the Zee Businesss as Best Technical Analyst-Commodities Best Contribution in Investor Education in Currency and Category Enhancement of the Year in Bloomberg UTV Financial Leadership Awards. Mr. Anand Rathi awarded by Zee Business for his contribution towards Indias Capital market in January,2010. Private Wealth Team was awarded for generating the Highest AUM growth in 2010 for Kotak MF (by Mr. Uday Kotak himself) A.K Prabhakar-won the Bulls Eye & Buy Now Sell Now- Game Show on CNBC TV 18 & ET Now respectively

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CHAPTER 4 ORGANISATIONAL PERFORMANCE

4.1 Significant factors for success

A strong focus on our human resources operations is closely integrated into the firm's business strategy. At Anand Rathi we believe in providing an entrepreneurial environment, within a strong focus on result orientation At each level, Anand Rathi employees have a pre-defined career path and hence an opportunity for continuous growth. We also believe in a complete meritocracy in deciding on promotions and reward systems Anand Rathis ability to provide world-class financial services is a result of its talented manpower pool. At Anand Rathi we nurture talent. It believes in building strong roots for its members A Dedicated Training Cell that focuses on enhancing behavioral and technical skills of employees across the group that aims at the Continuous enhancement of Skill via several modes of Training. In essence - we lay emphasis on attracting, retaining and developing world-class talent.

ARG is a firm believer of EARNING within LEARNING

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4.2 MERITS AND DEMERITS OF ANANDRATHI FINANCIAL SERVICES LTD. After the complete analysis of primary and secondary data, I find the following merits and demerits of AnandRathi Financial Services Ltd. Findings are completel y based on data provided, but I have tried my best here to point out some major ones. MERITS 1. I compared to the other selected broker firm with AnandRathi, I find that AnandRathi gives a minimum brokerage rate for Equity, Derivatives and commodity trading. 2. AnandRathi provides free Software and WebID for online trading customers . The software has unique feature that it shows all trading sectors like equity, derivative, and commodity on single screen. Software shows unlimited scripts on screen, where else WebID shows only ten segments of 30 scripts. 3. AnandRathi provides various advantages plans for online trading. Customer can choose suitable plan for own on the basis of margin money and brokerage rate. 4. AnandRathi provides better depositary services than other broker firm with lower AMC (Annual Maintenance Charges). 5. AnandRathis online customers can trade on phone when they are unable to trade online. Customer can call market time on toll free number. 6. AnandRathi Financial Services Ltd. has tie up with Axis Bank, ICICI Bank , and HDFC bank. That provides easy online money transfer to saving a/c to trading a/c and vice versa with out any extra cost. 7. AnandRathi provides market tips on customers mobiles and emails. It also provides market research papers every evening after market closing that summarized whole day trading fluctuation sector wise. 8. AnandRathi gives friendly environment and easy processing system to their customers that help to create relationship with customers. 9. AnandRathi diversify itself through cross sell. It sell insurance of HDFC bank and it also work as advisory for various firms in initial public offers. 10. Mr. Anand Rathi belongs to Rajasthan, so AnandRathi get good local support from Rajasthan. DEMERITS 1. AnandRathi has a limited presence right now so most of the people know nothing about the company.

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2. AnandRathis offline products are limited and not flexible that can decrease their offline customer . 3. WebID (online product) provides limited scripts at a time. Customer can see 10 segments of 30 scripts at a time . 4. AnandRathi does not good advertise itself. So its having fewer customers than its competitors . 5. AnandRathi started in 1994. So it is not very old company. Its competitrs are old and more experience in the securities market. It is not too much diversify in locations and services.

4.3 Performance appraisal system

A very Transparent & Rational Growth Procedure The appraisal process essentially covers the following 3 aspects: a. Appraisal for the Current Financial year b. Areas of improvement and identification of training needs for upcoming Financial Year c. Clarification of the KRA and Goals (including qualitative parameters) for coming year with weightings giving you your direction for the Next Year

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4.4 Sales Development

Anand Rathi Institutional sales team is one of the most experienced, with 9 country dedicated sales people having on an average India market experience in excess of 10 years. The cash sales trading and dealing team are experienced in handling large, complex institutional transactions for both FIIs and domestic institutions. The 15 members derivatives team is capable of structuring and handling large transactionsin index/stock and F&O.

This below diagram shows that anand rathi Targets the customer , connects with them , qualify them , engages them with the organisation , put proposal of different ideas infront of them and helps them make good decision for the future and closes the deal .their main aim is to attract new n new clients .

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The sales cycle of anand rathi

It leads to its customer or clients fulfil to their needs n qualify up to their expectations , present them wat the customer is looking for and close the deal .

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CHAPTER 5 CONCLUSION

5.1 Future plans for growth of the organisation 1. AnandRathi has to improve its distribution network, as its reach to an investor, is very limited. Also the number of employees working for the company is very less right now when compared to the other companies. 2. The company should constantly come out with innovative products, as the competition is very tough with around major companies fighting hard for the market share. Some new innovative ideas have been suggested below. a. Family Plans Under Family Plan, a customer can open two or more account for the family members at a time with cost of single account and lower brokerage. b. Chain System Plan Under Chain System Plan, an existing customer can get some relief in brokerage when he will open five other account of anybody. c. Boutique brokerage Plan Under the Boutique Plan, company often does not charge Brokerage. Instead taking brokerage, company takes a percentage of any profits generated by customers. d. Trial Plan Under Trail Plan, to promote new customers, company can offer a trail plan in which there are zero brokerage charges for 15 days. e. Accounts Plans Cash Account Plan: under this plan, customer can get relief in settlement time period in context of interest charges. Margin Account Plan: under this plan, a customer can get higher trading limit from company. Discretionary Account Plan: under this plan, broker or financial adviser the right to buy and sell stock without notifying you.

NOTE: Given recommendations are just ideas for the company. The company can alter these ideas according their policies. Explanation of ideas is not mentioned in the report. Aims of recommendation are to increase customers for the company and attract new customers for the stock market.

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3. As the company is a new company it has to really work hard to get itself promoted. The company could start sponsoring major events and conduct talk shows and seminars to get noticed. There are many people in India who still do not know about the concept of Share Market. The company could take this as an opportunity by trying to create awareness. 4. The company could start using star personalities for their endorsements like Tiger Wood is Brand Ambassador of Accenture Ltd. (USA). 5. The company should come out with some really outstanding and out of the world advertisements like the ones Vodafone has released recently which people find it hard to forget soon. 6. The company should first promote the brand AnandRathi and create a positive impression in the minds of the people. In todays world it is really tough for the customer to choose from among a vast list of insurance companies as almost all of them offer the same plans .So the company has to be a bit different from others in order to stand apart. 5.2 Sustainability of the organisation

The sustainability of the organisation has been stable and stagnate from the past 3 to 4 years therefore this shows that the credit worthiness of the company has been maintained and even
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the clients and the customers have been with the organisation . this gives lot of credit and also competition to its competitors because there are not many companies which are able to maintain Their customers and also retain its position for a long period of time because the first thing that comes in customers mind is the performance of the firm which anandrathi has been providing and hence forth giving its best performance and keeping its priorities at stake .

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CHAPTER 6 ANNEXES

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BIBLIOGRAPHY

Sites visited: www.rathionline.com www.bscindia.com www.nseindia.com www.mutualfundsindia.com www.moneycontrol.com www.investopedia.com www.wekipidia.com

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THANK YOU

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