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5 Step Guide To Better Website Conversion PDF

This document outlines a 5 step guide for improving website conversion rates. Step 1 is to get organized and clearly communicate the purpose and goals of the website. Step 2 is to continuously create remarkable content like blog posts, videos, and guides. Step 3 is to include strong calls-to-action that motivate visitors to complete desired actions. Step 4 is to add elements like a blog, RSS feeds, and landing pages. Step 5 is to analyze website metrics on a regular basis to evaluate what is and is not working well.

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85 views3 pages

5 Step Guide To Better Website Conversion PDF

This document outlines a 5 step guide for improving website conversion rates. Step 1 is to get organized and clearly communicate the purpose and goals of the website. Step 2 is to continuously create remarkable content like blog posts, videos, and guides. Step 3 is to include strong calls-to-action that motivate visitors to complete desired actions. Step 4 is to add elements like a blog, RSS feeds, and landing pages. Step 5 is to analyze website metrics on a regular basis to evaluate what is and is not working well.

Uploaded by

qamarali1
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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5 S T E P G UIDE FOR B E T T E R W E BS ITE C ONV E R S ION

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3 2 0 S o u t h B r o a d S t r e e t , B r o o k s v i l l e , F L 3 4 6 0 1 t e l : : 8 8 8 - 6 8 8 - 4 6 1 3 f a x : 8 8 8 - 7 9 2 - 7 4 9 1 w w w. b l u l e a d z . c o m

Overview
Your website design should focus on getting you found, getting you more leads, and converting those leads into clients. Every page in your website should reect these three goals. Your website is a business tool and should be measured accordingly, you should measure its return on investment and make decisions accordingly.

Step 1: Get Organized & Be Clear


Great websites are intuitive. They reect serious back-end homework and have been strategically developed to engage specic target audiences. If you want your website to work as it should, anticipate what your prospects and customers are looking for at the get-go. Forget fancy jargon and get to the point quickly, using compelling, professionally-written. keywordenriched text. Remember your competitors are literally a click away, so strong keyword-rich headlines and terric content will help to convert browsers into buyers. This applies to everything the casual visitor sees when landing on your website pages, as well as the back-end stuff they dont.

Step 2: Create Ongoing Remarkable Content


Your have to be creating content continuously. This content can take the form of blog articles, video, white-papers, how-to-guides, etc. however if must be relevant and outstanding. If you have more content, on average you will have more website visitors and grow your business faster. A 100 page website will beat a 10 page website 90% of the time. And a 500 page website is even better. And if some of those web pages were written recently, that's even better. So, build a strategy to continue to add more and more content to your website over time.

Step 3: Include Strong Call-To-Actions


Calls to action are the gateways that your visitors must click through to become leads. If your calls to action aren't optimized and attractive to your visitors, they are less likely to complete the actions you want them to on your website. Creating a great call-to-action isn't simple of course, as it takes work to gure out exactly what to offer and how to portray that offer on your pages. As you begin to think about how to handle creating calls to action for your website, keep in mind that simple calls to action are often the most effective. By keeping it simple, you should be able to brainstorm and design some calls to action that really work.

B l u l e a d z I n b o u n d M a r k e t i n g"

5 S t e p G u i d e F o r B e t t e r We b s i t e C o n v e r s i o n

Step 4: Include a Blog, RSS, and Landing Pages


Any website built today should include these basics. They are not expensive, and they work. A blog is a great way to create content on an ongoing basis, and to start to converse with your customers and prospects. RSS allows some content from your website tobe automatically pushed out to other websites and people, increasing the reach of your content. Landing pages are critical to actually get value out of your trafc. The key to driving your conversion rate and the number of leads you get from your website over time is to constantly improve the effectiveness of your landing pages.

Step 5: Analyze Your Results - Metrics


We have come full circle. If the goal was to increase visitors and conversions, then that is the metric you should track. What does this mean?You should be looking at data at least weekly to evaluate what is working and whats not on your website. A business website is a business tool and should deliver business results. You need to establish clear goals and benchmarks up front and then measure them on a monthly basis.

4 Mistakes to Avoid When Designing Your Website


1. Complicated Navigation - Complicated navigation makes it difcult for your visitors to nd information. You only have a few seconds for you visitors to nd what they need otherwise they will leave and go to your competitors website instead. 2. Conversion Form Too Long - Conversion forms are crucial for converting trafc into leads. However, more trafc will be willing to become a lead if your form is done right. For example: do you really need the address information for a person in addition to their email addresses? As a site visitor, I don't understand this. Would they actually send me snail mail? I'll bet they're better off communicating with leads via email for now, and requesting a home address only when they need to deliver something to them. 3. Lack of Compelling Offers - It's also important to think about the true goal of your site - generating leads. At the beginning of your redesign process gather your team together and determine the offers you want to include on the home page of the new site. Ideally, you will have various offers that speak to visitors in different stages of the sales funnel. 4. Too Many Images - Your goal should be a redesigned website that promotes conversion. Adding too many images can take away from the content and make it difcult for the user to nd the compelling offers that you worked hard to create.
B l u l e a d z I n b o u n d M a r k e t i n g" 5 S t e p G u i d e F o r B e t t e r We b s i t e C o n v e r s i o n

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