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Homework 6 - Phase II Checklist: Deliverable %

The document is a style guide for the logo design of the Ann Arbor Language Partnership (A2LP). It includes the logotype design in color, the color palette in CMYK and RGB values, the font guide specifying Verdana for the logotype, logotype scalability at different sizes, guidelines for free space around the logotype, 6 color conversion variants, and a t-shirt design template with logo placement recommendations. The final page describes the design process and choices for the logo, colors using a double complementary color harmony, and sans serif typeface for simplicity and readability.

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54 views

Homework 6 - Phase II Checklist: Deliverable %

The document is a style guide for the logo design of the Ann Arbor Language Partnership (A2LP). It includes the logotype design in color, the color palette in CMYK and RGB values, the font guide specifying Verdana for the logotype, logotype scalability at different sizes, guidelines for free space around the logotype, 6 color conversion variants, and a t-shirt design template with logo placement recommendations. The final page describes the design process and choices for the logo, colors using a double complementary color harmony, and sans serif typeface for simplicity and readability.

Uploaded by

aureliamo
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PDF, TXT or read online on Scribd
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Week 8

Name: _________________________________

Homework 6 - Phase II Checklist


Submit on 03/21 (together with the Phase I work.) Phase I and phase II are graded separately. Finalize one of your logo designs. Provide the style guide. Deliverable Deadline met Paper copy submitted (in color): submission checklist, logo style guide (6 pages). Concept: meaningful, practical, appropriate. Explain your choice for logo, colors, typography, and your design process. Page 1 logo guide cover. Include name of organization Page 2 complete logotype design (in color), color palette with CMYK and RGB color values indicated Page 3 specify the font used (for example, Futura.) Provide typography guide (include regular, bold and italic fonts, A-Z, a-z, 10 glyphs) Page 4 logotype: scalability include 3 sizes for logotype (widths: 5, 3, 1) + 0.5 version for symbol(mark) only Page 5 free space guide Page 6 6 variants of color conversions: CMYK on white background, CMYK reversed / or adjusted on black background, Grayscale on white background, Grayscale on black background, Black only on white background, White only on black background Page 7 design challenge: add a t-shirt design (select one of the templates from the resource provided.) Include logotype size recommendations (inches). Readability, free space, balanced layout, consistent, logical alignment, unity for the content; clean, balanced, grid-based layout for the guide pages .pdf les are converted to .pdf binder and uploaded to Scribd Total Corrections % 10 20 20 30

15 5 100

A2LP

Ann Arbor Language Partnership

Style Guide

Aurelia Moore SI 520 Homework 7

Logotype Design

A2LP

Ann Arbor Language Partnership

R:34 G:158 B:107 C:78 M:0 Y:32 K:38 R:218 G:74 B:50 C:0 M:66 Y:77 K:15 R:254 G:252 B:255 C:0 M:1 Y:0 K:0 R:237 G:211 B:52 C:0 M:11 Y:78 K:7 R:67 G:50 B:182 C:63 M:73 Y:0 K:29

Typography

Logotype Font: Verdana Regular Verdana Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 Verdana Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 Verdana Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 Verdana Bold Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

Logotype Scalability

A2LP
3

Ann Arbor Language Partnership

A2LP
1
A2LP

Ann Arbor Language Partnership

.5

Free Space

1/5 X

A2LP

Ann Arbor Language Partnership

Color Variants

A2LP A2LP A2LP

Ann Arbor Language Partnership

A2LP A2LP A2LP

Ann Arbor Language Partnership

Ann Arbor Language Partnership

Ann Arbor Language Partnership

Ann Arbor Language Partnership

Ann Arbor Language Partnership

T-Shirt Design

A2LP

Ann Arbor Language Partnership

Logo Width: 10 Logo Height: 2

A2LP

Ann Arbor Language Partnership

Design Process: First, I read the clients briefing. I noted what they were doing, the fact that they wanted to focus on children, and the fact that they liked the colors of the existing logo. I then looked up rival language learning and student teaching organizations. I noted that most of the logos were simple and mostly text. I then brainstormed, and put my best ideas into illustrator. This produced 4 logos, one of which I was not satisfied with. After consulting with my classmates, one logo was a clear favorite. I refined that logo, in particular making sure scalability was maintained. Color Harmony: Double Complementary For the colors, I used the orginal logo as a source, since the client liked the colors on it. I then modified those colors slightly to ensure harmony. Typeface:Verdana I used Verdana because the sans serif typeface suggests simplicity and child friendliness, fitting with the child-oriented organization. However, it is still very readable and professional.

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