MBA Students Thesis 2010-2011

NO TITLE YEAR STUDENT NAME Advisor

Consumer Perception Towards Fast Food Service: A Case Study of Burger King Restaurants in Thailand The Effects of Perceived Service Quality, Corporate Image, Customer Satisfaction and Switching Costs on Customer Loyalty in Vietnamese Private Banks: A Study of Asia Commercial Bank in Ho Chi Minh City A Study on How Corporate Social Responsibility of PTT Influences Purchasing Decision of PTT Users in Bangkok Determinants of Dividend Policy: Evidence From Firms Listed on the Stock Exchange of Thailand

2/2009 Ms. Jun

Chen

Dr.

Charnchai

Athichitskul

2/2009 Mr. Nguyen Quoc Cuong

Asst.Prof.Dr.

Sirion

Chaipoopirutana

1/2009 Mr. Chatpol

Surakarnkha

Dr.

Charnchai

Athichitskul

2/2009 Ms. Ting Shi

Dr.

Ismail

Ali Siad

Factors Affecting Satisfaction of Thai University Student in Bangkok for Fresh Fruit Beverage: A Case Study of Amino Ok 2/2009 Mr. Gang Wang Factors Influencing Car-Purchasing Decision Making Among Car-Purchasers of Japanese Sedan Cars in Bangkok

Asst.Prof.Dr.

Sirion

Chaipoopirutana

1/2009 Ms. Bussayarat

Yousukarb

Dr.

Charnchai

Athichitskul

NO

TITLE

YEAR

STUDENT NAME

Advisor

A Study of Relationship Between Leadership Styles and Employees' Job Satisfaction in Islamic Azad University Branches In Tehran Province, Iran A Study of the Relationship Among Perceived Quality, Country-of-Origin, Brand Loyalty and Brand Equity of LiNing, Chinese Footware in Nanjing, People's Republic of China A Comparative Study of Switching Intention Among Customers of Two Banks in Bangkok

3/2009 Ms. Fatemeh

Rava

Asst.Prof.Dr.

Sirion

Chaipoopirutana

3/2009 Ms. Lu Li

Asst.Prof.Dr.

Sirion

Chaipoopirutana

3/2009 Ms. Thanita

Jeewanarungson

Asst.Prof.Dr.

Sirion

Chaipoopirutana

A Comparative Study of Factors Affecting the Team Performance Between ICBC and CCB Banks in Kunming, People's 10 Republic of China 3/2009 Mr. Linning Factors Affecting Parents' Satisfaction for Private Schools: A Case Study of Schools Under International Language and Business Centre (ILBC) in Yangon, 11 Myanmar 2/2009 Mr. Maung Thang Om Forecasting Daily Stock Market Volatility Using Garch-Type Models: A Case Study 12 on Shanghai and Shenzhen Stock Markets

Li

Asst.Prof.Dr.

Sirion

Chaipoopirutana

Asst.Prof.Dr.

Sirion

Chaipoopirutana

3/2009 Ms. Xiaoning Liu

Dr.

Witsaroot

Pariyaprasert

NO

TITLE

YEAR

STUDENT NAME

Advisor

The Influence of Mall Environment on Shoppers' Value and Behavior: A Case Study of Chinese Mall Shoppers in Xi'An 13 Area The Influence of Loyalty Programs toward Commitment and Buyers Behavior in 14 Bangkok Metropolitan Area

2010 Ms. Yang Zhang

Asst.Prof.Dr.

Sirion

Chaipoopirutana

2010 Ms. Kanchaphron

Wiriyachainon

Asst.Prof.Dr.

Sirion

Chaipoopirutana

Impulse Purchasing Behavior: A Study on 15 Hypermarket Customers in Bangkok Consumer Satisfaction for Medical Services in Selected Private Hospitals: A Research on the Medical Services of the 16 Republic of the philippines An Empirical Study on Corporate Governance and Financial Distress: A 17 Case Study of Chinese Listed Firms A Study of Factors Influencing Usage Intention of 3G Mobile Services in 18 Tianjin, China A Relationship Between Managerial Behaviors and Cultural Work-Related Values: A Case Study of the Managers of 19 Imidro

2010 Mr. Bipin Charithavely

Joseph

Dr.

Patricia

Arttachariya

2010 Mr. Ryan

Faderogaya

Dr.

Charnchai

Athichitskul

2010 Mr. Chunyu

Yang

Dr.

Ismail

Ali Siad

2010 Ms. Tian Wang

Asst.Prof.Dr.

Sirion

Chaipoopirutana

2010 Mr. Hamid Harati Nick

Asst.Prof.Dr.

Chittipa

Ngamkroeckjoti

NO

TITLE

YEAR

STUDENT NAME

Advisor

A Comparative Study of Perceived Car After-Sales Service Quality Dimensions and Brand Loyalty of Two Car 20 Manufacturers in Bangkok, Thailand The Original Insured and the Commercialization Stage of New Service Development in Thailand Insurance 21 Industry

2010 Mr. Andrew Edem Fiati

Asst.Prof.Dr.

Sirion

Chaipoopirutana

2009 Mr

Napatr

Chimpalee

Asst.Prof.Dr.

Chittipa

Ngamkroeckjoti

Thai Consumers' Brand Preference Towards Pepsi Max and Coke Zero A 22 Qualitative Study Testing the Weak-Form of Efficient Market Hypothesis in Shanghai Stock 23 Exchange: 1990 to 2010 The Relationship between Service Environment and Behavioral Outcomes: A Study of a Retail Fashion Brand's Clothing 24 Stores in Bangkok

2008 Ms. Warintorn

Phanichkul

Dr.

Charnchai

Athichitskul

2010 Mr. YouLin Li

Dr.

Ismail Ali Siad

2010 Ms. Sunaiyana

Srimanothip

Asst.Prof.Dr.

Sirion

Chaipoopirutana

A Study of Factors Determining the Choice among International Restaurants 25 by Bangkokians

2010 Ms. Yuanji Zheng

Dr.

Charnchai

Athichitskul

NO

TITLE

YEAR

STUDENT NAME

Advisor

Factor Affecting Positive Word of Mouth and Repurchase Intention towards Clothes 26 Retailers, in Bangkok Fundamental Financial Factors Determining the Market Value of the Equity: An Empirical Study of the Listed 27 Media and Publishing Firms in Thailand An Aspect of Globalization in Higher Education: Why Chinese Students Choose 28 to Study in Thailand Corporate Governance Effects on Firm Value and Stock Market Performance: An Empirical Study of SET 100 Index Listed 29 Companies of Thailand A Study on the Relationship between Stock Returns and Macroeconomic Variables: Evidence from Beverage and Food Companies Listed on the Shenzhen 30 Stock Exchange in China The Influence of Perceived Service Quality toward Brand Image, Word of Mouth and Repurchase Intention: A Case of Min-Sheng General Hospital in 31 Taoyuan, Taiwan

2010 Mr. Kornrawit

Itsarintr

Asst.Prof.Dr.

Sirion

Chaipoopirutana

2010 Mr. Atinan

Chitmonkongsuk

Dr.

Ismail Ali Siad

2010 Mr. ZhongCheng An

Dr.

Aaron

Loh

2010 Ms. Nicolette C.

Prugsamatz

Dr.

Ismail Ali Siad

2010 Ms. Rui Tan

Dr.

Ismail Ali Siad

2010 Ms. Meng-Hsuan Li

Asst.Prof.Dr.

Sirion

Chaipoopirutana

NO

TITLE

YEAR

STUDENT NAME

Advisor

The Original Insured and the Commercialization Stage of New Service Development in Thailand Insurance 32 Industry A Comparative Study of the Intention to Buy Orginic Foods between Consumers in North Region and South Region of 33 Vietnam A Study on Factors Affecting Green Purchase Behavior of Consumers in 34 Shanghai, China The Relationship between Service Quality, Customer Satisfaction, Trust, and Commitment: A Case Study of Fudian Banks Customers in Kunming, Yunnan, China 35 The Rise of An Apparatgeist: Factors Affecting Consumers Purchase Intention for Smart Phones Based in Bangkok 36 A Comparative Study of Service Quality and Outpatient Satisfaction between Public and Private Hospitals in Bangkok, Thailand 37

2009 Mr. Napatr

Chimpalee

Asst.Prof.Dr.

Chittipa

Ngamkroeckjoti

2010 Mr. Nguyen Tuan Phong

Asst.Prof.Dr.

Sirion

Chaipoopirutana

2010 Ms. Bing Zhu

Asst.Prof.Dr.

Sirion

Chaipoopirutana

2011 Ms. JiaLi Ma

Asst.Prof.Dr.

Sirion

Chaipoopirutana

2011 Mr. Rabi Singh Thokchom

Dr.

Aaron

Loh

2011 Ms. Korpsiri

Khunwuthikorn

Asst.Prof.Dr.

Sirion

Chaipoopirutana

NO

TITLE

YEAR

STUDENT NAME

Advisor

Factors Affecting Consumer Adoption of 3G Mobile Services in People's Republic of China: A Case Study of Mobile Users in 38 Beijing A Study of Relationship between Customer Satisfaction and Customer Loyalty toward An Economy Hotel Chain in Guangzhou, China

2011 Mr. Peng Zhang

Asst.Prof.Dr.

Chittipa

Ngamkroeckjoti

39 A Comparative Study of Corporate Image in the Real Estate Industry in the City of Kunming, China 40

2011 Ms. Shie Sun

Dr.

Thongdee

Kijboonchoo

2010 Mrs. Honglian Yang

Asst.Prof.Dr.

Sirion

Chaipoopirutana

Factors Affecting Purchase Intention of Household Water-Saving Products in 41 Lanzhou, China Aspects of Chinese Consumer Behavior in Buying Foreign Branded Product: A Case Study of Dove Chocolate, at CR Vanguard Hypermarkets in Xi'an City, Shaanxi 42 Province, China

2011 Mr. Qianli Feng

Dr.

Thongdee

Kijboonchoo

2011 Ms.

Rui Wu

Dr.

Aaron

Loh

NO

TITLE

YEAR

STUDENT NAME

Advisor

Marketing Communication Factors Affecting the Purchase of Chinese White Spirit: A Study of Consumers in Yunnan 43 Province Factors Influencing Changsha Teenagers' Purchase Intention Towards Celebrity44 Endorsed Apparel Factors Influencing the Selection of BBA: A Comparative Study between Indian Students at Mahatma Gandhi University, Kerala and Chinese Students at 45 Assumption University of Thailand Factors Affecting Brand Loyalty toward Taekwondo Martial Arts of Jinya Gym in 46 Bangkok The Impact of Corporate Social Responsibility Programs on A Company's Image and Reputation: A Case Study of 47 Siam Cement Group, Thailand Factors Affecting Foreign Direct Investment in Savannakhet Province, Lao 48 People's Democratic Republic (Lao PDR) Factors Influencing Purchase Intention toward Imported Wine in City of 49 Hangzhou

2011 Mr. HongYu Zhang

Asst.Prof.Dr.

Chittipa

Ngamkroeckjoti

2011 Mrs. Ling Chang

Dr.

Aaron

Loh

2011 Mr. Biju

Joseph

Dr.

Aaron

Loh

2011 Ms. Tisirak

Soonarong

Asst.Prof.Dr.

Sirion

Chaipoopirutana

2011 Ms. Le Nguyen Tuong Dung

Dr.

Charnchai

Athichitskul

2011 Ms. Bouphavanh

Keomixay

Asst.Prof.Dr.

Chittipa

Ngamkroeckjoti

2011 Mr. Xuanbin Lou

Asst.Prof.Dr.

Chittipa

Ngamkroeckjoti

NO

TITLE

YEAR

STUDENT NAME

Advisor

Factors Which Influence Participation Intention in Social Networking Sites: A 50 Case Study of Tencent in Shenzhen, China The Predictability of Garch-Type Models on the Returns Volatility of Indonesian Exported Agricultural Commodities: The Case of Crude Palm Oil, Natural Rubber TSR20, Arabica Coffee, Robusta Coffee, 51 Cocoa, White Pepper and Black Pepper Factors Influencing Repurchase Intention of Thai Female Customers toward Korean 52 Cosmetics in Bangkok Factors Affecting Customer Loyalty on Banking Service: A Case of Hong Kong Shanghai Bank Commercial in Ho Chi 53 Minh City, Vietnam The Use of Mahua Oil in Achieving A Sustainable Business Model in 54 Entrepreneurships

2011 Ms. Han Wang

Dr.

Aaron

Loh

2011 Mrs. Saarce Elsye Hatane

Dr.

Witsaroot

Pariyaprasert

2011 Ms. Rossarin

Wangwiboolkij

Asst.Prof.Dr.

Sirion

Chaipoopirutana

2011 Mr. Thanh Phong Bui

Asst.Prof.Dr.

Sirion

Chaipoopirutana

2011 Mr. Tijumon Mankottil

Sebastian

Dr.

Aaron

Loh

Understanding Online Shopping Practices: A Case Study of the Iranian Shopping 55 Environment

2011 Ms. Maryam

Tamleh

Dr.

Aaron

Loh

NO

TITLE

YEAR

STUDENT NAME

Advisor

A Study on Recent Global Companies' Practices: Case Studies of the Sportswear 56 Industry in Thailand An Empirical Study of the Impact of the Financial Structure on the Profitability of Argribusiness and Food&Beverage Companies Listed on the Stock Exchange 57 of Thailand

2009 Ms. Orawee

Thongkam

Dr.

Aaron

Loh

2/2009 Ms. Yuan Zhang

Dr.

Ismail

Ali Siad