IM Unit V Modern Concepts Unit V
IM Unit V Modern Concepts Unit V
IM Unit V Modern Concepts Unit V
CONTENTS:
Definition of MBO Objectives Types of objectives Steps in setting up of MBO Advantages Disadvantages
Definition
MBO is peter ducker's concept.
MBO is defined as a comprehensive managerial system that
integrated many key managerial activities in a systematic manner and consciously directed towards all levels of hierarchy for effective and efficient achievement of
Overview:
Management by Objectives (MBO) is a strategy wherein the management sets specific goals for the employees to accomplish within a fixed time period. Regular feedback is taken on the work progress in the aforesaid time period.
MBO operationalizes the process of consolidating objective centric work atmosphere in the organization. It also facilitates performance management of individual employees. Management by objectives is a dynamic system which seeks to integrate the companys need to clarify and achieve its profit and growth goals with the managers need to contribute and develop himself. It is a demanding and rewarding style of managing a business.
Finally, the employee is rewarded for his or her performance and the cycle is repeated.
Many approaches have been utilized to integrate individual and group goals with overall goals of an enterprise. MBO is a process whereby the superior and subordinates of an enterprise jointly, a. Identify its common goals, b. Define each individuals major areas of responsibility in terms of results expected of him and c. Use these measures as guides for operating the unit (or enterprise) and assessing the contribution of each of its members.
The goals are jointly established by the manager and his subordinates and agreed upon in advance.
At the end of the pre-decided time period, the subordinates performance is reviewed in relation into present goals. Both superior and the subordinates participate in this review/evaluation.
If, after evaluation, it is found that there is some discrepancy between the work planned (to be done) and the work accomplished, steps are suggested to overcome the problems or to make necessary adjustments in the original plan. To conclude, MBO implies managing by properly identifying the objectives of an organization.
Objectives may be a. Short term Example : Expediting the works lagging behind the schedule a. Long term Example : Planning for diversification
b. Specific
Example : Decision of pricing policies c. General Example : Objective of increment of productivity
Types: 1. Broad objectives: It is also known as corporate objectives It is a wordy statement of the standing the company wishes to achieve.
2. Major objectives: It set the tactical areas into which company wishes to move It may include Market shares, product plans and plans to expand the customer population.
3. Lesser objectives: These are targets, budgets and departmental objectives, including those governing the performance standards of managers and other members of the staff.
Performance appraisal system (PAS): PAS helps the management to fix targets in identified key responsibly area (KRA) or key performance areas. Steps in PAS: Fixing of KRA based on role and need (by appraiser to appraisee) 1. Goal setting by appraiser based on organizational goals 2. Agreements on KRAs and goal setting (between appraiser to appraise) 3. Recording of performance by appraise. 4. Mid team review 5. Employee performance appraisal by task accomplishment . 6. Rating of performance and communicating the same to employee. 7. Appeal, if any,
8. Final rating of employee for the current year 9. Rating is given in varies scale such as very poor, poor, good, very bad, superior, excellent.
USES OF MBO For identification of training needs of employees based on their rating
ADVANTAGES OF MBO:
It keeps company objectives/targets constantly in view It coordinates the efforts of various departments of an organization It provides motivation for people because they work on objectives decided with their consent It forces management to think ahead in respect of its short term and long term goals It helps an enterprise to focus on the areas where it is vital that management should be effective and isolate the problems preventing the progress towards company objectives It leads to better understanding between superiors and the subordinates.
LIMITATIONS:
Management working by objectives may follow too rigid a pattern in thinking and action
to affect it adversely.
Contents: Definition
Characteristics
Disadvantages Remedies
Definition: It is a concept which states that routine decisions and decision making process should be handled by lower level managers only.
The principal aim of this concept is to free managers from ordinary and insignificant matters that adds as a hurdle.
intervene only when employees fail to meet performance standards or when plans or budgets go awry. Managers compare results with plans and
take action when serious differences occur.
Disadvantages of MBE:
Sometimes, poor decision making by subordinates leads to heavy loss Subordinates may fail miserably problem solving due to their inexperience Potential problems sometimes may not come to the managers attention Management relations may some time suffer
Summary: MBO concept -Characteristics -Objectives -Advantages and disadvantages MBE -Definition -Characteristics -Disadvantages -Remedies
Strategic management
It can be seen as a set of managerial decisions and actions that
determine the long term performances of a firm It includes analysis of both Internal environment (within the firm) and external environment (competitions and others) Formulation of strategies Implementation Evolution &control
Strategic planning
Just like organizational planning is a process of deciding on the objectives of the organization, changes in these objectives, resources used or to be used, to manage resources based on
Types of strategies
1. Corporate strategy: A corporate strategy provides overall direction to the firm as it is based on analysis of industry as a whole business strategy. 2. Business strategy: Business strategy followed at business unit or production unit level. 3. Functional strategy: Functional strategy refers to an approach in functional area to growth and basic survival.
SWOT Analysis
A scan of the internal and external environment is an important part of the strategic planning process. Environmental factors which are internal to the firm usually can be classified as strengths (S) or weaknesses (W), and those are external to the firm can be classified as opportunities (O) or threats (T). Such an analysis of the strategic environment is referred to as a SWOT analysis. The SWOT analysis provides information that is helpful in matching the firm's resources and capabilities to the competitive operates. As such, it is instrumental in strategy formulation and selection. environment in which it
Strengths
A firm's strengths are its resources and capabilities that can be used as a basis for developing a competitive advantage. Examples of such strengths include:
For example, each of the following may be considered weaknesses: Lack of patent protection A weak brand name Poor reputation among customers High cost structure Lack of access to the best natural resources Lack of access to key distribution channels In some cases, a weakness may be the flip side of a strength. Take the case in which a firm has a large amount of manufacturing capacity. While this capacity may be considered a strength that competitors do not share, it also may be a considered a weakness if the large investment in manufacturing capacity prevents the firm from reacting quickly to changes in the strategic environment.
Opportunities
The external environmental analysis may reveal certain
new opportunities for profit and growth. Some examples
Threats Changes in the external environmental also may present threats to the firm. Some examples of such threats include: Shifts in consumer tastes away from the firm's products, emergence of substitute products, new regulations increased trade barriers, etc.
The SWOT Matrix A firm should not necessarily pursue the more lucrative opportunities. Rather, it may have a better chance at developing a competitive advantage by identifying a fit between the firm's strengths and upcoming opportunities. In some cases, the firm can overcome a weakness in order to prepare itself to pursue a compelling opportunity. To develop strategies that take into account the SWOT profile, a matrix of these factors can be constructed. The SWOT matrix (also known as a TOWS Matrix) is shown below:
S-O strategies pursue opportunities that are a good fit to the company's strengths. W-O strategies overcome weaknesses to pursue opportunities. S-T strategies identify ways that the firm can use its strengths to reduce its vulnerability to external threats. W-T strategies establish a defensive plan to prevent the firm's weaknesses from making it highly susceptible to external threats.
? Weak
IT in Management
Data once processed becomes information and processed information becomes knowledge. Process means to make it more usable.
Characteristics of IT in management
Use of IT is most prevalent in management today It helps managers to communicate, to control, to create a knowledge society, to make easy access to information at low cost, for wide spread ease of using global e-commerce and online trading, digital auction, etc.
Organizing
Staffing
Helps in knowledge workers upward mobility Consultancy work Outsourcing man power Training and Educating people
IT gives power to knowledge workers, consumers Lower communication cost Helps team work Ease of control Timely deduction and deviation Worldwide selling Promoting partnership Controlled intranet Financial control made easy by Electronic spreadsheets
Leading
Controlling
Challenges of IT
Resistance to computerization (use of graphics, uses friendly software, etc.,) Speech recognition devices (Use voice or speech instead of keyboard)
Other networks (Intranet, Internet, Groupware it is teleconferencing by three or more people of time) IT in management is a welcome feature. However, the information security (using firewalls, etc.,) should always be taken care of and has to be embedded into each IT application.
MIS is used for decision making in the functional areas of business. it has brought accuracy and speed to the
management.
EXTERNAL FACTORS
I. POLITICAL AND GOVERNMENT II. ECONOMIC CONDITION III. TECHNOLOGY IV. COMPUTER HARDWARE V. SOFTWARE VI. DATA VII.PEOPLE
IMPLEMENTATION OF MIS
INPUT DATA INFORMATION S STORES AND RETRIEVALS ANALYSIS
OUTPUT
DECISION MAKING
ACTIONS
ROLE OF MIS
a) MIS increases knowledge of manager and he can function effectively. b) MIS provides decision-making process. c) MIS provides successful achievement of the organisation objectives.
INFORMATION
APPROPRIATE DECISIONS
ACHIEVEMENT OF ORGANISATION
ROLE OF MIS
SL.NO MAJOR SUBSYSTEM APPLICATION SALES PLANNING , SALES ANALYSIS , SALES FORECASTING PRODUCTION PLANNING , COST CONTROL ANALYSIS PLANNING AND CONTROL COST ANALYSIS , PLANNING , INCOME MEASUREMENT STRATEGIC PLANNING , POLICY , RESOURCE ALLOCATION
1 2 3
4 5
APPLICATION OF MIS
TO PROVIDE : Planning and control Sales forecasting Effective managerial activities Long term plans Government policy and regulation Allocate resources To find out new opportunities Help management decision about quality, quantity and market price, etc
TECHNICAL PLANNING
OPERATIONAL CONTROL
OPERTIONAL CONTROL
It provides detailed information and accurate on a daily and weekly basis A market manager must know of past and present sales, record , consumers behaviour, advertising budjet It provide him timely and detailed information obtained from daily operations
MIDDLE MANAGEMENT
Middle level managers such as department heads are concerned with the current anf future performance Information about marketing level problems with customer reduction in sales, quantity of product. They required information from within and outside organisation
Characteristics of a DSS
Handles large amounts of data from different sources Provides report and presentation flexibility Offers both textual and graphical orientation. Supports drill down analysis Performs complex, sophisticated analysis and comparisons using advanced software packages Supports optimization, satisfying, and heuristic approaches
Characteristics of a DSS
Performs different types of analyses
What-if analysis
Makes hypothetical changes to problem and observes impact on the results
Simulation
Duplicates features of a real system
Goal-seeking analysis
Determines problem data required for a given result
Characteristics
1) Focus
MIS
MIS focuses on structured Focuses and routine decisions tasks also
DSS
on semi-structured and requires
managerial judgment 2) Emphasis Data storage and general Emphasis on data manipulation efficiency Also emphasis on general
managers & direct access strategies managers only to technical people. 4) Reliance MIS defends on a Depends on managers own judgment managers know in the a
environment
Characteristics of BG
All BG orient the mind towards winning which is also necessary in business atmosphere The confidence level of people increases due to this practice
Any failure in BG increases the fighting sprit, it also increase the cognitive
knowledge of learning It augments the theory fear of failure is more harmful than the failure itself. Decision making process is enhanced
Teaming and synergy is also enhanced both as a team member and team leader.
Business Games
Objectives: To provide managers with increased awareness of their own behavior.
Disadvantages
It is termed by people as crude method The weakest individual of the group faces the strongest brunt of all others.
dramatic improvements in performance in terms of cost, time, quality, output quantity and responsiveness to
customers.
Captive approach
Ineffective systems
Flexible approach
Lean
Inflexibility
Low consumer focus Lack of innovation High overheads Longer lead time
competitive
effective customer focused profitable innovative
Bureaucratic paralysis
creative
STEPS IN BUSINESS PROCESS REENGINEERING Determining a process vision Define the process to be reengineered Understanding and measuring the existing process Identify the Information technology average level Designing the prototype (approximation) Implementing BPR Review, feedback and modify
Adv of BPR
Improvement of organization as a whole better process improvement Uses IT and other technologies for drastic improvements
WHAT IS ERP ?
Enterprise Resource Planning systems (ERPs) integrate all data and processes of an organization into a unified system.
A key ingredient of most ERP systems is the use of a unified database to store data for various system modules.
ERP systems are large computer systems that integrate application programs in accounting (i.e., accounts receivable), sales (i.e., order booking), manufacturing (i.e., product shipping) and the other functions in the firm. This integration is accomplished through a database shared by all the application programs.
The MRP solutions did not render the expected results due to
exorbitant costs and practical work problems. MRP systems required huge pool of technical expertise in terms of manpower and machines.
WHY ERP?
Complete integration of systems across the departments in a company as well as across the enterprise as a whole. Only solution for better project management. Better customer service. Automatic introduction of latest technologies.
Expertise database.
Productivity Enhancements
Customer Service Cash Management
Inventory problems
Quality Problems
ERP SELECTION
Check whether all functional aspects of business are duly covered. Check whether all the business functions and processes are fully integrated. Check whether all the latest IT trends have been covered.
capabilities.
Ease of use.
ERP features
Role of consultants is very important here. ERP is managed by the strategy of bringing people together by making available information to everybody for effective DM. It is time bound. ERP success depends on functionality, technology, cost to ERP package (whether customized or not).
Identification of ERP needs (quick info flow, effective, eliminating paper work and networking) Evaluate the present business situation understanding the present info system, present procedures and methods , present process & technology. Decisions regarding desired situations (by benchmarking resource utilization). Re-engineer the present business process(reduction of cycle time downtime, reducing no. of decision points and stream lining information to flow at all levels) Evolution of various ER package (cost vise, local or global presence, R& D investments, cost of implementing, ease of implementation, etc).
Steps in ERP
Steps in ERP
Finalisation of ERP Package Finalize the consultant Implement ERP in a phased manner followed by post implementation support.
ERP Domains
Materials Management Banking Financial services SCM HR ERP operating software AGILE (HR), People Soft (HR), Oracle (finance)
Supply Chain Management (SCM) System It is an extension of distribution logistics and was earlier referred to as physical distribution management. It is primarily an integration of material management, manufacturing and physical distribution by network using information technology. SCM is often interpreted as network of production, distribution and marketing.
SCM s also seen as a trade off between efficiency and responsiveness. SCM facilities management of high quality inventory most efficiently and effectively (from manufacturing point to sale point)
Eg of SCM:
Just in time: JIT is maintaining adequate inventory and not keeping stocks more than the requirement.
Hindustan Petroleum Corporation improved their profits by improving supply chain, optimizing procurement process, lower freight charges, etc.
Definition
A supply chain is a network of facilities and distribution functions options that performs of the
of procurement
of these
materials,
into
transformation
materials
intermediate and finished products, and the distribution of these finished products to customers.
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Characteristics of ABM
ABM based on ABC is adopted where there is increase in overhead levels where increasing in labour cost Eg. Of overhead charges : Salaries for employees, electricity and maintenance, taxes and other duties to be paid to government., rent for premises, etc.,
Steps in ABC
Costing of each activity is taken up Identity cost driver for each of the activity Establish cost driver rate Apply required rate to the products Advantages of ABC It supports cost control measures It produces products with better cost for managers to make proper decisions
Types of International Business: The various types are Exports Licensing Management contracts JV (joint venture) Strategic alliances Subsidiaries
Polycentric : These are foreign subsidiaries staffed by local people who have great managerial freedom Eg: Hyundai motors It is an approach found in international firms where host-country nationals manage the subsidiaries. Decision-making is given to the subsidiaries, although head office in the parent country controls the overall business strategy.
3. Geocentric: Geocentric management involves a global view of the organization's international operations. Here the entire organization is viewed as inter dependent system operating in many countries. The top level managers are either from local countries or other nations. However, a two way communication is a must (between head quarters & other locations Eg: Philips, Asea Brown Boveri (ABB) The best managers, regardless of their nationality or location, are selected for the assignments that fit their skills and abilities, the various units are connected by a coordinated plan that allows for local needs and actions in the context of overall organizational performance.
Cost effective products can be made (by using low cost labor)
Large MNC & can receive managers and personals from a world wide managers bank.