This document introduces radio and related media in the digital age. It defines radio as electronic technology that enables communication without wires. In the digital age, radio and related media have converged and specialized through platforms like terrestrial radio, online radio, podcasts and mobile phones. Digital broadcasting provides clearer sound quality than analog. The characteristics of radio and related media include being portable, allowing location-independent dissemination of information and entertainment, and enabling dynamic education. Radio differs from visual media like television in its focus on audio over video.
This document introduces radio and related media in the digital age. It defines radio as electronic technology that enables communication without wires. In the digital age, radio and related media have converged and specialized through platforms like terrestrial radio, online radio, podcasts and mobile phones. Digital broadcasting provides clearer sound quality than analog. The characteristics of radio and related media include being portable, allowing location-independent dissemination of information and entertainment, and enabling dynamic education. Radio differs from visual media like television in its focus on audio over video.
This document introduces radio and related media in the digital age. It defines radio as electronic technology that enables communication without wires. In the digital age, radio and related media have converged and specialized through platforms like terrestrial radio, online radio, podcasts and mobile phones. Digital broadcasting provides clearer sound quality than analog. The characteristics of radio and related media include being portable, allowing location-independent dissemination of information and entertainment, and enabling dynamic education. Radio differs from visual media like television in its focus on audio over video.
This document introduces radio and related media in the digital age. It defines radio as electronic technology that enables communication without wires. In the digital age, radio and related media have converged and specialized through platforms like terrestrial radio, online radio, podcasts and mobile phones. Digital broadcasting provides clearer sound quality than analog. The characteristics of radio and related media include being portable, allowing location-independent dissemination of information and entertainment, and enabling dynamic education. Radio differs from visual media like television in its focus on audio over video.
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Introduction to Radio and Related Materials in the Digital Age
John Andre Vito Alip Lizette Frances Cruz BC 102
Objectives 1. Define radio and related media in the field of communication in the digital age (convergence, niching, synergy) 2. Enumerate the aural platforms (terrestrial radio, online radio, CDs, mobile phone, podcasting, etc.) 3. Describe the characteristics of radio and related media (portable, intimate, etc.). 4. Compare radio and related media with other forms of media (consumption and production).
Radio
Radio Electronic technology Enables communication between two points without connecting wires or cables
Radio and Related Media in the Field of Communication in the Digital Age We are living in the Digital Age. Digital industry creates a knowledge-based society surrounded by a high-tech global economy
Radio and Related Media in the Field of Communication in the Digital Age Influences the manufacturing sector to come up with more efficient, convenient and innovative measures in the field of communication/mass communication
Digital Age + Radio = Digital Radio
The radio industry adopted DIGITAL RADIO in the 1990s ANALOG RADIO DIGITAL RADIO
Translates audio signals into electric pulses Offers superior sound fidelity
Translates audio signals into a binary format Offers superior sound clarity
Digital Broadcasting Digital broadcasting produces clearer sound, digital signals are less likely to be damaged by interference from other stations Digital broadcast technology allows broadcasters to transmit more information than they can with analog signals
Convergence Merging of mass communication outlets (print, radio, television, the internet, etc) along with portable and interactive technologies through various digital media platforms Allows media practitioners to tell stories and present information and entertainment using a variety of media
Niching Specialization of information/entertainment dissemination as to create a dedicated audience base
Synergy Two or more elements working together to create something that is bigger or greater than the sum of their individual efforts
Aural Platforms The term aural pertains to that which is perceived through the auditory faculty The term platform is defined as a means or opportunity for public expression
Aural Platforms Terrestrial Radio Podcast Online Radio Mobile Phone Compact Disk
Characteristics of Radio and Other Related Media
Possesses the capacity/ability to carry and disseminate information and entertainment from source to multiple audiences Tried and tested means of communication (radio)
Characteristics of Radio and Other Related Media
Makes location virtually a non-factor in dissemination of information and entertainment Allows for a more dynamic way of education and instruction
Can be used as a technical utility
Comparison and Contrast
RADIO VISUAL? AURAL? INTERACTIVE? ADVERTISEMENTS? No Yes Yes Yes TELEVISYON Yes Yes Yes* Yes PRINT Yes No No* Yes
Sources/References http://www.ehow.com/list_5970597_general-characteristics-radio.html#ixzz2VRYa0yok (June 6, 2013) http://wiki.answers.com/Q/What_are_the_characteristics_of_radio_as_a_mass_medium (June 6, 2013) http://www.businessdictionary.com/definition/synergy.html#ixzz2VRVoYcNa (June 6, 2013) http://en.wikipedia.org/wiki/Synergy (June 6, 2013) Mr. Philip James Erpelo, Instructor, UP Baguio http://socialmediashark.wordpress.com/2010/04/01/hyper-niching-embeddedness-of-socialmedia/ (June 6, 2013) 2005 Groliers The New Book of Knowledge Encyclopedia (June 6, 2013) http://www.buzzle.com/articles/different-types-of-mass-media.html (June 6, 2013) http://www.ehow.com/facts_5771312_importance-radio-communication.html (June 6, 2013) http://www.ehow.com/about_6586258_importance-radio-public.html (June 6, 2013) http://www.enjoythemusic.com/magazine/bas/0208/index.html (June 6, 2013) http://www.inetdaemon.com/tutorials/basic_concepts/communication/analog_vs_digital.sht ml (June 6, 2013) http://telecom.hellodirect.com/docs/Tutorials/AnalogVsDigital.1.051501.asp (June 6, 2013) http://education.yahoo.com/reference/dictionary/entry/platform (June 6, 2013) http://www.ehow.com/facts_5391074_radio-vs-tv.html (June 6, 2013)
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