Provided by RESEARCH ON INTERNATIONAL MARKETS

We deliver the facts you make the decisions

August 2013

RESEARCH ON INTERNATIONAL MARKETS

We deliver the facts you make the decisions

How big is the global market for clothing in E-Commerce and M-Commerce?
In recent years, clothing has established itself among the most purchased product categories in the B2C e-commerce globally. Moreover, the Internet has become a significant factor influencing the decision of consumers to buy garments, even if the eventual purchase takes place in bricks and mortar stores. Over two-third of consumers with Internet access compare prices online, read reviews visit home pages of clothing manufacturers or research new brands on their computers and mobile devices. Though the trend is global, the size of the market varies by region. One of the major factors determining the strength of the online market for home textiles and apparels is the development of the total B2C in the country or region. Hence, the US is the leading market worldwide, with online retail sales of clothing about to top half a hundred billion US dollars this year, and outpacing the total B2C e-commerce market in terms of annual growth. Clothing is among the leading online product categories in regions, such as North America, Western Europe, and the richest Asian countries, which are also the most developed B2C e-commerce markets worldwide. An increasing share of online shoppers in these regions buy garments over the Internet, sometimes even a larger than that of buying books or consumer electronics. The trend is even more true for m-commerce. For example, in the US, books and video games are more popular than apparels, but in m-commerce clothing is unbeaten. Already around a quarter of the US consumers who bought garments online in the beginning of last year used smartphones and tablets to do so. Across the Atlantic, in the European Union, the share of individuals purchasing clothes online increased in 2012, reaching over 20 percent of individuals. The growth trend in popularity of online shopping for fashion products is reflected in revenues. In Germany, for example, B2C e-commerce sales of apparel grew by almost one third in 2012, reaching a high one-digit number in millions of Euros. UK is one of the most advanced markets for online clothing, with the online and mobile channel together accounting for over 10 percent of total retail sales of clothing last year. The share of the UK consumers who prefer Internet over other sales channels of clothing more than doubled in the last two years. The same trend is noticeable in Japan. Clothing is the most purchased product in online retail, and Internet is the preferred channel for more and more consumers to buy fashion products. Emerging markets started to come to the forefront of the clothing e-commerce market last year and they are expected to make further step in 2013. The potential of the online clothing retail in markets, such as China and Russia, expressed in high growth figures. The Chinese e-commerce market for clothing, including B2C and C2C, grew by over a half in 2012 and it is likely to continue booming. In Russia, local online clothing retailers saw their sales surge upwards in 2012, as more consumers grow increasingly comfortable with shopping for apparels online and local and foreign capitalists pour investments of millions of US dollars. Increasing number of online shoppers has attracted the attention of global clothing retailers and investors in recent years and it will continue to be in the spotlight. In more established B2C e-commerce markets, mobile commerce is the trend for this year and the upcoming years because more smartphone and tablet owners will use their devices to compare prices, research, check for sales and coupons, view clothing products and purchase them.

Source: Fibre2fashion

RESEARCH ON INTERNATIONAL MARKETS

We deliver the facts you make the decisions

Source: Fibre2fashion

RESEARCH ON INTERNATIONAL MARKETS

We deliver the facts you make the decisions

Source: Fibre2fashion

RESEARCH ON INTERNATIONAL MARKETS

We deliver the facts you make the decisions

Methodology
This B2C E-Commerce Report by yStats.com is produced in a holistic approach to contain relevant information about recent market trends, sales figures, shares, shoppers, and players news on the global B2C E-Commerce market for clothing. This report includes the results of secondary market research: By using various sources we ensure maximum objectivity for all obtained data. As a result companies get a precise and unbiased impression of the market situation. This report covers the B2C E-Commerce market. It takes into account a wide definition of B2C E-Commerce, and might include mobile commerce and social commerce. B2B E-Commerce and C2C E-Commerce are not included, unless stated otherwise. Cross referencing of data was conducted in order to ensure validity and reliability. Besides providing information on the specific topic, every chart contains an Action Title, which summarizes the main statement of the chart and a Sub Title, which gives information about the country, the topic, the unit or currency, and the time period the data on the chart refers to. Furthermore, the source of information and its release date are provided on every chart. It is possible that the information included in one chart is derived from several sources. Then, all sources are mentioned on the chart. This report also includes rankings. Within these rankings, it is possible that the total amount adds up to more than 100%. If this is the case, multiple answers were possible, and this is then mentioned in the note of the chart. If available, additional information about the data collection, for example the time of survey and number of people asked, is provided in the form of a note. In some cases, the note (also) contains additional information needed to fully understand the contents of the respective data. When providing information about amounts of money, local currencies were mostly used. When referencing them in the Action Title, the EUR values are also provided in brackets. The conversions are always made using the average currency exchange rate for the respective time period. Should the currency figure be in the future, the average exchange rate of the past 12 months is used. The included data was mainly published in the last 12 months. The exact publication dates are mentioned in every chart. The report opens with a Management Summary, summarizing the main information provided in each chapter. This report is divided into sections by regions. First, information about global development of the market is given, then in the each regional section the information about market in the region as a whole is provided, where available. The selected top countries in the respective regions are then presented, and the remaining countries follow in the alphabetical order.

RESEARCH ON INTERNATIONAL MARKETS

We deliver the facts you make the decisions

Definitions
The following expressions and definitions are used in this B2C E-Commerce market report:

B2C E-Commerce: This term means the sale of products (and services) through electronic transactions from businesses to consumers. B2C E-Commerce sales: This term symbolizes the total sales generated either on the B2C E-Commerce market in a certain country or region, or the total sales generated through B2C E-Commerce by a player on the market. B2C E-Commerce trends: This expression means topics that are considered as future trends on the B2C E-Commerce market. In general, these trends are assumed to have a long-term influence on B2C E-Commerce. M-Commerce: M-Commerce, also called Mobile Commerce, means the sale of products (and services) through transactions via mobile phones. Social Commerce: Social Commerce symbolizes E-Commerce transactions that are conducted through social media. Private Shopping: This expression means that only a registered community can purchase the products online. Group Shopping: Group shopping offers products and services at significantly reduced prices, under the condition that a minimum number of buyers would make the purchase. Internet Users: The total number of inhabitants in a certain country that regularly accesses the Internet. Online Shoppers: The total number of inhabitants in a certain country or region that participates in B2C E-Commerce. Clothing: garments collectively; also referred to as apparel or textile; sometimes also includes accessories and jewelry.

RESEARCH ON INTERNATIONAL MARKETS

We deliver the facts you make the decisions

Table of Contents (1 of 9)
1. 2. Management Summary Global Top Product Categories to be Purchased Online, incl. Apparel/Accessory/Shoes/Jewelry, in % of Global Internet Users, Q1 2010 & Q1 2012 Influence of Internet on Purchases of New Products, by Product Category incl. Clothing, in % of Internet Users, September 2012 North America USA (Top Country) Most Popular Product Categories Purchased in B2C E-Commerce, incl. Apparel, in % of Online Shoppers, Summer 2012 Most Popular Product Categories Purchased Online via a Mobile Device, Compared to Other Product Categories, in %, 3 months to April 2012 B2C E-Commerce Sales of Apparel and Accessories, in USD billion and in % Annual Growth, 2011-2016f B2C E-Commerce Sales, by Product Category, incl. Apparel and Accessories, in USD billion, 2010-2016f Share of Apparel and Accessories on Total B2C E-Commerce Sales, in %, 2010-2016f Breakdown of Retail Sales of Apparel, by B2C E-Commerce, Web-Influenced Online Purchases, and Offline Purchases, 2008-2016f CAGR of B2C E-Commerce Sales of Apparel and Accessories, Compared to Other Online Product Categories, in %, 2012-2017f Transaction Metrics and Conversion Rates of B2C E-Commerce Purchases of Apparel, in USD and in %, Black Friday 2011 & Black Friday 2012 Digital Sources Used to Shop for Apparel Online, in % of Consumers, May 2012 Digital Sources Used to Shop for Apparel on Mobile, in % of Online Shoppers who Purchased Apparel Online, May 2012 Reasons to Choose Shopping for Apparel Online, in % of Online Shoppers Who Purchased Apparel Online, May 2012 Devices Used to Shop for Apparel Online, in % of Online Shoppers Who Purchased Apparel Online, May 2012 Share of Smartphone Owners Using a Smartphone While Shopping for Apparel*, Compared to Other Product Categories, in %, June 2012 Clothing B2C E-Commerce News about Abercrombie & Fitch, 2013 and Global Direct to Consumer Sales of Abercrombie & Fitch, in USD million, 2010-2012 Clothing B2C E-Commerce News about Gap Inc, 2013 and US B2C E-Commerce Sales of Gap Inc, in USD billion, 2010-2012 Clothing B2C E-Commerce News about H&M, 2013 Canada Most Purchased Product Categories in B2C E-Commerce, incl. Clothing and Apparel, in % of Online Shoppers, Q4 2012e B2C E-Commerce Apparel Sales, in USD billion, 2010-2016f

3. 3.1

3.2

RESEARCH ON INTERNATIONAL MARKETS

We deliver the facts you make the decisions

Table of Contents (2 of 9)
4. 4.1 Latin America Brazil Online Product Categories Purchased at Least Once, incl. Clothing, Accessories and Footwear, in % of Online Shoppers, April 2012 Penetration of Online Shoppers for Clothing on Total Consumers, by Age Group, in %, 2012 Mexico Purchased Online Product Categories, incl. Apparel, in % of Online Shoppers, 2011 & 2012e Peru B2C E-Commerce Product Category Reach, by Category, incl. Clothing, in % Internet Users, January 2012 Uruguay Purchased Online Product Categories, incl. Clothing, in % of Online Shoppers, June 2012 Venezuela B2C E-Commerce Product Category Reach, by Category, incl. Clothing, in % Internet Users, April 2012

4.2 4.3 4.4 4.5

5.

Europe (Regional) Share of Internet Users Purchasing Clothing Online, Compared to Other Product Categories, in % of Individuals, 2011&2012

6. 6.1

Central Europe Germany (Top Country) Clothing B2C E-Commerce Trends, 2013 Share of Internet Users Purchasing Clothing Online, Compared to Other Product Categories, in %, 12 Months to February 2013 Share of Internet Users Purchasing Clothing for Women Online, by Age Group, in %, 12 Months to February 2013 Turnover of B2C E-Commerce Product Categories, by Product Category, incl. Apparel, Textiles, Shoes, in EUR million and in % Growth, Ranked by 2012, 2011 & 2012 B2C E-Commerce Clothing News about Otto Group, 2013 B2C E-Commerce Clothing News about Zalando, 2013 8

RESEARCH ON INTERNATIONAL MARKETS

We deliver the facts you make the decisions

Table of Contents (3 of 9)
6. 6.2 Central Europe (cont.) Austria Share of Online Shoppers Purchasing Clothing and Sports Goods Online, Compared to Other Product Categories, in %, 12 Months to June 2012 Share of Online Shoppers Purchasing Clothing and Sports Goods Online, by Age Group, in %, 12 Months to June 2012 Share of Online Shoppers Purchasing Clothing and Sports Goods Online, by Gender, in %, 12 Months to June 2012 Switzerland Product Categories Purchased Online, incl, Clothing, in % of Individuals, January 2012 Breakdown of B2C E-Commerce Sales by Product Category, incl. Textile, in %, 2010-2012

6.3

7. 7.1

Western Europe UK (Top Country) B2C E-Commerce Clothing Trends, 2012/2013 Product Categories Purchased Online, incl. Clothes and Sports Goods, in % of Individuals, 2011&2012 Share of B2C E-Commerce on Total Retail Sales of Clothing, in %, 2012 Most Preferred Channels to Buy Clothing, Incl. Internet, in % of Consumers, 2008 - 2012e Online Activities Related to Purchase of Clothing, in % of Consumers, 2012e Top 10 Most Visible Fashion Retail Online Shops in Natural Search, Ranked by in % Score, January 2013 E-commerce Online Clothing News about eBay, May 2013 France (Top Country) B2C E-Commerce Clothing Trends, 2012 Top Online Product Categories Most Popular Purchased by Women, by Stay-at-Home Women and Working Women, in %, February 2012 Popular Online Product Categories, incl. Clothing and Accessories, in % of Internet Users, 2010-2012e Top 10 Online Shops to Buy Clothing from, in % of Online Shoppers, May 2012 Belgium Product Categories Purchased Online, incl. Clothes and Sports Goods, in % of Individuals, 2011&2012

7.2

7.3

RESEARCH ON INTERNATIONAL MARKETS

We deliver the facts you make the decisions

Table of Contents (4 of 9)
7. 7.4 7.5 Western Europe (cont.) Ireland Product Categories Purchased Online, incl. Clothes and Sports Goods, in % of Individuals, 2011 & 2012 Italy B2C E-Commerce Clothing Trends, 2013 Breakdown of the Last B2C E-Commerce Purchase, by Product Category, in % of Online Shoppers, Q1 2013 Purchased Online Clothing Categories, in % of Online Shoppers, February 2013 Breakdown of Average Expense on the Last Online Purchase from the Clothing Product Category, by the Amount Spent, in % of Online Shoppers, February 2013 Most Relevant Decisional Factors for Shopping Online for Accessories, Shoes and Clothing, Ranked by Relevance for Clothing, in % of Online Shoppers, 2013 B2C E-Commerce Clothing News about the Yoox Group, 2013 and B2C E-Commerce Sales of the Yoox Group* in Italy, in EUR million, 2010 2012 Luxembourg Product Categories Purchased Online, incl. Clothes and Sports Goods, in % of Individuals, 2011&2012 Netherlands Product Categories Purchased Online, incl. Clothes and Sports Goods, in % of Individuals, 2011&2012 B2C E-Commerce Sales, by Product Category, incl. Clothing, in EUR million, and in % Growth, 2011-2012 Breakdown of B2C E-Commerce Sales, by Product Category, incl Clothing, in %, 2012 B2C E-Commerce Sales of Clothing, in EUR Million, and the Share of B2C E-Commerce on Total Retail Sales of Clothing, Q2 2010 Q2 2012 Units of Clothing Products Sold in B2C E-Commerce, in millions, and Share on Total Units of Clothing Products Sold in Retail, Q2 2010 - Q2 2012 Breakdown of Online Buyers of Clothing by Gender and Age, Compared to All Buyers of Clothing and Offline Buyers of Clothing, in %, Q2 2012 Overview of B2C E-Commerce Clothing Players, 2012 Spain Product Categories Purchased Online, incl. Clothes and Sports Goods, in % of Individuals, 2011&2012 B2C E-Commerce Sales of Clothing, by Number of Transactions, in Pieces, and Volume of Transactions, in EUR, Q1 2011 - Q3 2012 Breakdown of the B2C E-Commerce Sales, by Categories of Products and Services, incl Clothing, in %, Q3 2012 10

7.6 7.7

7.8

RESEARCH ON INTERNATIONAL MARKETS

We deliver the facts you make the decisions

Table of Contents (5 of 9)
8. 8.1 Eastern Europe Russia (Top Country) Most Purchased Online Product Categories, incl. Clothing, Shoes, and Accessories, Compared to Other Selected Product Categories, in % of Online Shoppers, 2012 B2C E-Commerce Sales, by 12 Selected Product Categories, incl. Clothing and Shoes, in RUB billion, 2012 Top 11 Online Product Categories by Growth in B2C E-Commerce Sales, incl. Clothing and Shoes, 2012 Breakdown of B2C E-Commerce Sales, by Product Categories, incl. Clothing and Shoes, in %, 2011 & 2012 Number of Orders Placed Online Daily, by Product Categories, incl. Clothing and Shoes, in thousands, 2012 Breakdown of Apparel Expenditure in Russia, by Sales Channel, incl. Monobrand Online Stores, Multibrand Online Stores, Specialized Online Stores, in %, 2011 Average Shopping Cart in B2C E-Commerce, by Product Category, incl. Clothing and Shoes, in RUB, 2011 Top 10 Clothing, Shoes, and Accessories Online Stores , Ranked by % of Online Shoppers who Bought from This Product Category, 2012 Top 8 Online Shops in the Clothing and Shoes Category, Ranked by B2C E-Commerce Sales in 2012, in RUB billion, 2010-2012, and in % Growth 2012 vs. 2011 Market Shares of Leading Clothing and Shoes Online Stores in Russia on the Total Clothing and Shoes Online Market, in %, 2011 & 2012 Top 16 Online Shops from the Product Category Clothing, Shoes, and Accessories, Ranked by Average Monthly B2C E-Commerce Sales, 2012 Ranking of 12 Online Shops from the Product Category Clothing, Shoes, and Accessories, Ranked by Average Monthly B2C E-Commerce Sales, 2011; incl. Average Monthly Unique Visitors, 2011 B2C E-Commerce Clothing News about Wildberries, 2012/2013 B2C E-Commerce Clothing News about Lamoda, 2012 B2C E-Commerce Clothing News about KupiVIP, 2012/2013 Croatia Products Categories Purchased Online, in % of Online Shoppers, 2012e Estonia Products Categories Purchased Online, in % of Online Shoppers, 2011 & 2012e Greece Most Purchased Online Product Categories, incl. Clothing, Sports Goods, in % of Individuals, 2011 & 2012

8.2 8.3 8.4

11

RESEARCH ON INTERNATIONAL MARKETS

We deliver the facts you make the decisions

Table of Contents (6 of 9)
8. 8.5 8.6 8.7 8.8 8.9 Eastern Europe (cont.) Hungary Most Purchased Online Product Categories, incl. Clothing, Sports Goods, in % of Individuals, 2011 & 2012 Latvia Most Purchased Online Product Categories, incl. Clothing, Sports Goods, in % of Individuals, 2011 & 2012 Lithuania Most Purchased Online Product Categories, incl. Clothing, Sports Goods, in % of Individuals, 2011 & 2012 Macedonia Most Purchased Online Product Categories, incl. Clothing, Sports Goods, in % of Online Shoppers, 12 Months to October 2012 Poland Most Purchased Online Product Categories, incl. Clothing and Footwear, in % of Online Shoppers, June 2012 Number of Online Shops for Clothing, 2007-2012e

8.10 Slovakia Most Purchased Online Product Categories, incl. Clothing and Sports Goods, in % of Individuals, 2011 & 2012 8.11 Slovenia Most Purchased Online Product Categories, incl. Clothing and Sports Goods, in % of Individuals, 2011 & 2012 8.12 Turkey Most Purchased Online Product Categories, incl. Clothing and Sports Goods, in % of Online Shoppers, April 2011-March 2012 Share of Consumers Who Buy Clothing Online on Total Consumers, in %, 2010 & 2012 Sources Used to Start Shopping for Clothing Online, in % of Consumers Who Buy Clothing Online, 2012 Most Preferred Channels to Buy Clothing, Incl. Internet, by Group, in % of Consumers, 2012 B2C E-Commerce Clothing Trends, and Breakdown of Mergers & Acquisitions in the Online Retail Sector, 2011 Q1 2012

12

RESEARCH ON INTERNATIONAL MARKETS

We deliver the facts you make the decisions

Table of Contents (7 of 9)
9. 9.1 9.2 9.3 9.4 Scandinavia Denmark Most Purchased Online Product Categories, incl. Clothing, Sports Goods, in % of Online Shoppers, Ranked by 2012, 2008-2012 Finland Product Categories Purchased Online, incl. Clothes and Sports Goods, in % of Individuals, 2011 & 2012 Norway Product Categories Purchased Online, incl. Clothes, Sports Goods, in % of Individuals, 2011 & 2012 Sweden Product Categories Purchased Online, incl. Clothes, Sports Goods, in % of Individuals, 2011 & 2012 Asia

10.

10.1 Japan (Top Country) Most Purchased Online Product Categories, incl. Clothing, in % of Online Shoppers, 2012 Clothing B2C E-Commerce Trends, 2013 Most Preferred Channels to Buy Clothing, Incl. Internet, in % of Consumers, 2008 - 2012 Online Activities Related to Shopping for Clothing, in % of Consumers, 2012 Most Preferred Channels for Receiving Information About Clothing Companies, incl. Company Website, in % of Consumers, 2012 B2C E-Commerce Clothing News about Gap Inc., October 2012 B2C E-Commerce Clothing News about Muse&Co, 2013 10.2 South Korea (Top Country) E-Commerce Sales, by Product Category, incl. Clothes and Fashion-Related Goods, in KRW billion, 2010, 2011, 2012* Breakdown of E-Commerce Sales, by Product Category, incl. Clothes and Fashion-Related Goods, in %, 2011 & 2012 E-Commerce Sales of Clothing and Fashion-Related Goods, in KRW millions, Q1 2012 - Q4 2012 10.3 China (Top Country) Product Categories Purchased Online, incl. Fashion and Accessories, in % of Online Shoppers, by Male and Female, December 2012 Clothing E-Commerce Trends, 2013 E-Commerce Sales of Apparel, in USD billion, 2011 & 2012 Breakdown of B2C E-Commerce Sales, by Product Categories, in %, Q1 2012 Breakdown of E-Commerce Sales of Apparel, by Independent B2C, B2C Platforms, and C2C, in %, 2011 & 2012 13

RESEARCH ON INTERNATIONAL MARKETS

We deliver the facts you make the decisions

Table of Contents (8 of 9)
10. Asia (cont.) 10.3 China (Top Country) (cont.) Breakdown of E-Commerce Sales of Apparel, by Independent B2C, B2C Platforms, and C2C, in %, 2011 & 2012 B2C E-Commerce Clothing News about Levi Strauss, Li Ning, Inditex and Macys, 2012/2013 Clothing B2C E-Commerce News about Asos, 2013 10.4 India Clothing B2C E-Commerce Trends, and Purchased Online Retail Categories, incl. Apparel, in % of Internet Users, July 2012 Share of B2C E-Commerce on Total Retail Sales of Apparel, Compared to Other Product Categories, 2012e 10.5 Indonesia Product Categories Purchased Online, incl. Fashion, in % of Online Shoppers, 2011 10.6 Philippines Product Categories Most Likely to be Purchased Online in the Next 3 to 6 Months, incl. Apparel and Accessories, in % of Internet Users, August 2012 10.7 Singapore Product Categories Purchased Online, incl. Apparel/Accessory/Shoes/Jewelry, in % of Online Shoppers, February 2012 10.8 Taiwan Most Purchased Online Product Categories, incl. Clothing and Accessories, in % of Internet Users, January 2012 10.9 Vietnam Product Categories Purchased Online, incl. Fashion, in % of Online Shoppers, August 2012 11. Oceania

11.1 Australia Product Categories Purchased Online, incl. Clothing, in % of Online Shoppers, 12 Months to May 2012 Fashion Products Purchased Online Monthly, by Subcategories and Total, in % of Female Shoppers, 2011 & 2012 B2C E-Commerce Clothing Trends, 2012 Breakdown of the B2C E-Commerce Sales, by Product Category, incl. Fashion Products, in %, 12 months to June 2012 14

RESEARCH ON INTERNATIONAL MARKETS

We deliver the facts you make the decisions

Table of Contents (9 of 9)
11. Oceania (cont.) 11.2 New Zeland Product Categories Purchased Online, incl. Clothing, in % of Online Shoppers, 12 Months to May 2012 12. Middle East

12.1 Middle East (Regional) B2C E-Commerce Clothing News about Namshi, 2013 12.2 Egypt Most Popular Online Product Categories, incl. Clothing, in % of Online Shoppers, 2012 12.3 Kuwait Most Popular Online Product Categories, Incl. Clothing, in % of Online Shoppers, 2012 12.4 Lebanon Most Popular Online Product Categories, Incl. Clothing, in % of Online Shoppers, 2012 12.5 Saudi Arabia Most Popular Online Product Categories, Incl. Clothing, in % of Online Shoppers, 2012 12.6 UAE Most Popular Online Product Categories, Incl. Clothing, in % of Online Shoppers, 2012 13. Africa

13.1 South Africa Product Categories Purchased Online, incl. Clothes and Accessories, in % of Internet Users, November 2012 B2C E-Commerce Clothing News about Runway [Sale], December 2012 B2C E-Commerce Clothing News about Zando, 2012/2013

15

RESEARCH ON INTERNATIONAL MARKETS

We deliver the facts you make the decisions

16

RESEARCH ON INTERNATIONAL MARKETS

We deliver the facts you make the decisions

Contact or Follow us
How to contact yStats.com? yStats.com GmbH & Co. KG Behringstrae 28a 22765 Hamburg Germany Phone: +49 (0) 40 - 39 90 68 50 Fax: +49 (0) 40 - 39 90 68 51

You need more Research?

Customized Research

info@ystats.com

Information on Social Media? www.twitter.com/ystats www.facebook.com/ystats www.slideshare.com/ystats www.scribd.com/ystats www.linkedin.com/company/ystats

More News? Please subscribe to our Newsletter on www.ystats.com

Copyright of cover picture by Fotolia.com

17